Social media can typically really feel like a transferring goal.
It strikes quick. Traits come and go, algorithms evolve, and for charities, particularly these juggling restricted time and assets, maintaining may be overwhelming.
That’s precisely why we created the Digital Studying Grant with our buddies at Fundraising In every single place – to assist charities like yours construct the digital expertise that matter probably the most. And that features attending to grips with the ever-changing world of social media.
Let’s have a look at three sensible and easy methods your charity can stage up your social media sport.
Increase your digital fundraising expertise without spending a dime! The Digital Studying Grant is again with 250 fully-funded locations and purposes shut quickly. Apply now.
1. Have interaction with supporters on social media
Social media isn’t only a place for updates; it’s a robust software for constructing actual relationships together with your supporters and rising your neighborhood. Fundraisers love sharing their tales on-line, and after they tag your charity, it’s a golden alternative to attach.
- Monitor your tags and mentions to identify shout outs and fundraising tales.
- Have a good time fundraiser efforts by replying to feedback, mentions and DMs. Making your supporters really feel seen is invaluable, and some phrases go a great distance.
- Reshare standout tales, pictures and movies to your individual channels (with permission!) to amplify their affect and encourage others.
When supporters really feel supported and valued, they’re extra more likely to keep engaged – and perhaps fundraise once more sooner or later.
2. Inform impactful tales together with your information
Celebrating your supporters is only the start – your social media channels are an effective way to indicate the distinction your fundraisers and donors are making. Share updates of your charity’s everyday, your mission in motion and present the direct affect of their donations.
Right here’s the best way to flip your information into thumb-stopping social media content material:
- Be particular
As a substitute of claiming, ‘We raised £10,000′, attempt, ‘Because of you, 200 households acquired meals parcels this winter’. - Visualise your affect
Use instruments like Canva to create infographics that convey your information to life. - Put a face to the figures
Share the actual tales behind the numbers – why not create video content material that options your volunteers, beneficiaries, and even the fundraisers themselves? All you want is a telephone, some pure mild, and somebody prepared to be on digital camera. Free instruments like CapCut, Veed, or iMovie may also help you polish the reduce.
If you join information to faces and real-world outcomes, it turns into much more significant.
3. Make social analytics easy
Analytics can really feel intimidating, but it surely’s a robust software in your digital expertise toolkit. It tells you precisely what content material is and isn’t engaged on social, which may also help form your social technique, so that you’re not simply posting for the sake of posting.
And it doesn’t should be difficult! You may study lot together with your social app’s built-in insights, or with a scheduling software like or .
Right here’s the straightforward option to get began:
- Observe efficiency
Take a look at impressions (how many individuals noticed your submit) and engagement (assume likes, feedback, shares). These metrics present what resonates together with your viewers. - Discover out when to submit
Use your in-app analytics to see
- Tailor content material for every platform
Discover what sort of content material performs nicely on totally different platforms. For instance – quick kind video is likely to be nice for Instagram or TikTok, however perhaps pictures or articles are performing higher on X or Fb. Use your analytics to dictate what sort of content material it’s best to share on every platform.
As soon as you recognize what’s working, you are able to do extra of it – and spend much less time on what’s not.
Prepared to enhance your digital expertise?
Should you’re gearing up on your subsequent marketing campaign and wish to sharpen your social media technique, the Digital Studying Grant is the right place to begin.
It’s designed to offer charities like yours the time, area and knowledgeable help you could study and thrive within the digital world. You’ll be part of a neighborhood of friends, acquire sensible expertise and better of all – it’s totally funded by JustGiving, so there’s no additional price to you or your charity.
We are able to’t wait to learn your purposes. Good luck!
DIGITAL LEARNING GRANT
Apply now
Get the digital fundraising expertise, confidence, and training you want going into 2026.
Functions shut 12 September 2025 at 5pm. Programme begins in January 2026.
