Payroll giving is among the easiest and simplest methods for nonprofits to safe regular, recurring donations. But many organizations wrestle to completely leverage this fundraising channel, largely as a result of they lack readability and compelling communication with their supporters. That’s the place well-crafted outreach, similar to these electronic mail templates to spice up payroll giving, is available in.
On this publish, we’ll share 4 confirmed electronic mail templates designed to drive payroll giving participation, from introducing the idea to thanking dedicated donors and extra:
Whether or not you’re new to payroll giving otherwise you’re trying to refresh your present communications, these emails will provide help to interact supporters and develop a significant income stream.
In different phrases, with the proper messaging on the proper time, you possibly can educate your viewers, inspire participation, and construct long-term loyalty by means of payroll giving.
Let’s start!
E-mail #1: Introduction to Payroll Giving
Concerning the electronic mail:
Seeking to introduce your supporters to the world of payroll giving? This template is designed to offer you a framework with which to make your viewers conscious of the chance—together with what it’s, the way it advantages, and tips on how to get began.
E-mail template:
[Subject line] Introducing Payroll Giving: Straightforward, Automated, Significant
[Name],
Do you know there’s a straightforward and impactful strategy to help [Nonprofit]—proper out of your office? It’s referred to as payroll giving, and it lets you make computerized, tax-deductible donations instantly out of your paycheck.
Why Payroll Giving?
- 🧾 Handy: Donations are deducted mechanically—no must set reminders.
- 💸 Tax-Environment friendly: Your reward is commonly deducted pre-tax, lowering your taxable earnings.
- 🎯 Constant Assist: Common contributions assist us plan forward and maintain our work.
Whether or not you give $5 or $50 per pay interval, payroll giving provides as much as lasting change.
Right here’s How You Can Get Began:
- Contact your HR or payroll division to inquire concerning the availability of payroll giving.
- Allow them to know you’d wish to help [Nonprofit].
- Set your recurring donation quantity—it’s that simple!
In case you want any assist or documentation from our workforce, simply reply to this electronic mail. We’re glad to help!
As all the time, thanks for being a part of our neighborhood and for contemplating this straightforward but highly effective strategy to give.
With ongoing gratitude,
[Your Name, Title]
[Nonprofit]
[Contact Info]
E-mail #2: Does Your Employer Provide Payroll Giving?
Concerning the electronic mail:
If you wish to assist your supporters uncover whether or not they have entry to payroll giving, this electronic mail is designed to spark that curiosity. The pre-written template shares actual eye-opening stats concerning the prevalence of payroll giving packages. Plus, it encourages readers to attach with their HR groups to see if it’s an possibility—all whereas positioning it as a straightforward, impactful strategy to give.
E-mail template:
[Subject line] Does Your Employer Provide This Giving Possibility?
An Straightforward Approach to Give—Provided by 1000’s of Employers
Hello [Name],
Right here’s a strong reality: over 30 million staff have entry to payroll giving by means of their using firms—and plenty of don’t even notice it!
Payroll giving allows you to make computerized donations instantly out of your paycheck to organizations like [Nonprofit]. It’s one of many easiest and simplest methods to help the causes you care about.
? Take 2 minutes to ask your HR or payroll workforce if your organization gives a office giving or payroll deduction program. In the event that they do, merely designate [Nonprofit] as your charity of selection.
Thanks for supporting [Nonprofit] in ways in which take advantage of sense for you. Payroll giving is perhaps one of many best and most impactful methods to assist us carry our mission ahead.
Greatest regards,
[Name]
[Nonprofit]
[Contact Info]
E-mail #3: Thank You for Your Payroll Giving Assist
Concerning the electronic mail:
Don’t neglect to point out your gratitude, both! This electronic mail template is designed to acknowledge and thank supporters who give by means of payroll deductions. It reinforces the worth of their ongoing contributions, highlights the affect of constant giving, and gives help if they’ve any further inquiries.
E-mail template:
[Subject line] You’re Powering Change, One Paycheck at a Time
Thank You for Being a Payroll Giving Champion
Hello [Name],
We simply wished to take a second to say thanks for selecting to help [Nonprofit] by means of payroll giving.
Your constant generosity—mechanically gifted from every paycheck—makes a long-lasting affect on our work. Whether or not you’re serving to us [insert brief mission-related example, like “deliver meals to families,” “protect local wildlife,” or “fund vital research”], your help is fueling actual change in our neighborhood.
- 💸 Your donations add as much as vital help over the course of your giving
- 💪 Common presents assist us plan long-term and reply shortly to pressing wants
- 🧡 You’re a part of a particular group of donors making giving a seamless behavior
We actually couldn’t do that with out you.
In case you ever must replace your payroll reward, get documentation in your data, or find out about different methods to extend your affect (like employer matching), simply attain out—we’re right here to assist!
With heartfelt thanks,
[Your Name]
[Nonprofit]
[Contact Info]
E-mail #4: Matching Reward Reminder for Payroll Giving
Concerning the electronic mail:
Make payroll giving go even additional! This template is a pleasant reminder for payroll giving donors to test if their employer additionally gives a matching reward program (as many do). It explains how matching works and tips on how to get began, and encourages donors to take a easy step that might considerably enhance their affect—all whereas reinforcing appreciation for his or her ongoing help.
E-mail template:
[Subject line] Reminder: Get your payroll donations matched!
2X the Impression: Your Payroll Reward Would possibly Be Eligible for a Match
Hello [Name],
Thanks once more for giving by means of payroll—your constant help means a lot to us at [Nonprofit].
However right here’s one thing you won’t know: your employer could match your payroll donations, probably doubling (and even tripling) the affect of your reward!
Right here’s How It Works:
Many firms supply matching reward packages for charitable contributions made by means of payroll deductions. All you could do is:
- Search our firm database [link to matching gift page] to find matching reward data in your firm.
- Comply with the supplied directions to submit a easy type (usually on-line) with our nonprofit data.
- That’s it! Your employer critiques the request and sends a further donation our method.
It’s a straightforward, no-cost strategy to make your generosity go even additional.
With double the thanks,
[Name/Title]
[Nonprofit]
[Contact Info]
P.S. Some firms have deadlines for submitting matching reward requests—so don’t wait to test!
Wrapping Up & Further Payroll Giving Sources
Efficient communication is the important thing to unlocking the complete potential of payroll giving in your nonprofit. Through the use of these 4 focused electronic mail templates, you possibly can information your supporters by means of each stage of the donor journey—from consciousness to enrollment, reminders, and gratitude.
Able to get began? Customise these templates to suit your nonprofit’s model voice and watch your payroll giving program thrive.
Plus, try these further really useful assets to proceed rising your data of all issues payroll giving:
- Tips on how to Register Your Nonprofit for Payroll Giving [6 Steps]. This simple information breaks down the important steps your nonprofit must take to get registered with payroll giving platforms and employer packages. Excellent for organizations simply beginning out, it ensures you don’t miss any essential particulars within the registration course of.
- 7 Methods for Advertising and marketing Payroll Giving to Your Supporters. Be taught actionable advertising ways tailor-made particularly for selling payroll giving. From electronic mail campaigns to social media ideas, this useful resource helps you successfully elevate consciousness and enhance participation amongst your donor base.
- Monitoring Payroll Giving: A Nonprofit’s Step-by-Step Information. Uncover tips on how to monitor and analyze your payroll giving income with this complete information. Be taught which metrics matter most and tips on how to use data-driven insights to optimize your fundraising efforts over time.
