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Friday, August 15, 2025

How Cash Can Purchase Happiness—Wait, What?


Cash apparently couldn’t purchase love for The Beatles, however they have been additionally beneath the impression that there are eight days in every week, so can we actually belief them? And I’m unsure if we will blame it on the Beatles as a result of it will be shallow and disgusting to imagine that cash might purchase us happiness, proper?

Effectively, it seems that perhaps… it may possibly. However not in the way in which you suppose. 

The Happiness Plateau—is it actual?

Not too long ago, I listened to a Planet Cash episode that mentioned the outdated concept that cash can’t purchase happiness, and it requested if psychological analysis bore that out. And, let me let you know, it was fascinating. You need to undoubtedly give it a pay attention. 

First, they mentioned the well-known 2010 examine by Nobel Prize winners Daniel Kahneman and Angus Deaton. That examine discovered that larger family incomes really do correlate with larger happiness, however solely up to a degree. As soon as a family’s revenue reaches round $75,000 USD a yr (the vary they gave was really $60-90k, to be actual), more cash didn’t appear to make any distinction in how they measured individuals’s emotional properly being. 

That $75,000 threshold has come to be often called the Happiness Plateau—the purpose at which more cash does not purchase any extra happiness.

This examine was so well-known, that for the previous decade individuals have run with it as stable proof that cash doesn’t purchase happiness, at the least no extra happiness than a fundamental middle-class revenue supplies. 

And it feels proper, doesn’t it? As soon as your fundamental wants are met and you’ve got some affordable comforts, why would you want more cash to be completely happy? It additionally feels good to suppose that people who find themselves a lot wealthier than ourselves are literally not a lot happier than we’re. That’s most likely why this concept of a happiness plateau is so widespread it’s virtually a cliche at this level. 

Plot twist…

What if I instructed you {that a} 2021 examine questioned all of this? It seems that more cash really does correlate with extra happiness properly past the tried-and-true $75,000 mark, and it’s not simply resulting from inflation. 

Psychologist Matt Killingsworth killed our sense of price (see what I did there?) with a brand new examine utilizing extra strong information assortment methodologies that discovered that persons are typically happier the more cash they make. 

Seems cash should purchase happiness in spite of everything. Each after-school-special you’ve ever watched a couple of workaholic dad in a tragic enterprise swimsuit was fallacious.

Couple using YNAB together

Effectively, at YNAB we all know that’s not the entire story. You don’t should be a bajillionaire to expertise true happiness. There’s one other means: lining up your cash and your values. However extra on that later, as a result of there’s extra analysis to debate. 

However it’s not simply concerning the cash

So find out how to reconcile these two research? That is the place it will get actually attention-grabbing. 

The 2 teams of researchers obtained collectively to attempt to determine why they disagreed so strongly. After concluding their methodologies have been each sound, they realized that they got here to completely different conclusions, as a result of they have been really measuring various things. 

If you happen to’re a analysis nerd, you’ll should hearken to the podcast episode for all of the juicy science particulars, however the backside line is: it’s not likely about how a lot cash you make, it’s about the way you spend it.

Probably the most attention-grabbing data got here when the researchers seemed nearer on the individuals on the extremes—the happiest and the saddest individuals of their examine. 

For the saddest individuals within the examine—the individuals who persistently reported the least quantity of happiness—there really was a happiness plateau. However for the happiest individuals within the examine—the individuals who persistently reported the very best quantity of happiness—the plateau disappeared. In truth, there was an exponential enhance in happiness the upper their revenue rose. 

What does this imply? Effectively, I really like the way in which that one of many podcast hosts, Sally Helm, put it: “Perhaps these are simply individuals who know find out how to spend cash very well on issues that make them completely happy.”

She was precisely proper. It seems happiness does have a relationship with cash. However that relationship will not be in how a lot you make, it’s in how properly you spend. 

…happiness does have a relationship with cash. However that relationship will not be in how a lot you make, it’s in how properly you spend. 

I’ve seen this in my very own life too. After I began utilizing YNAB, I wasn’t really making more cash, I used to be simply spending it extra deliberately. As I persistently gave each greenback a job, I found the form of spending that made me probably the most completely happy and began shoveling my cash in that route. So though I wasn’t making any more cash, I felt happier. 

If you happen to aren’t spending your cash properly, it doesn’t matter how a lot you make. Your elevated revenue will not be going to contribute to elevated happiness. However should you are spending your cash properly, the happiness your spending brings solely will increase as you make—and subsequently spend—extra. 

What does it imply to spend cash properly?

So this begs the query, “What does it imply, then, to spend cash properly?” I’m completely happy to say I’ve obtained a solution for you! In any case, that’s what we’ve been educating right here at YNAB for over 20 years! 

Spending cash properly means cultivating an alignment between the way you spend your cash and the life you need to reside. It means aligning your spending with what issues most to you—what we name spendfulness.

Discovering what issues most to you is a steady pursuit that all of us should make on our personal. That’s why you’ll by no means see any of us at YNAB let you know find out how to spend your cash. However we do have a follow that can assist you outline your priorities and values.

The YNAB Methodology is the follow that can aid you obtain this state of alignment between your spending, and properly, your self. You do this by persistently giving each greenback a job, by deciding what you need to do together with your cash earlier than you spend it. 

As you do, you’ll not solely uncover what you need out of life however you’ll create a framework to verify your cash flows towards these issues. 

This follow will help you spend with out guilt and with out second guessing, to reside freely figuring out that you’re really spending your cash precisely the way you actually need to. The tip consequence shall be extra happiness, and—the analysis now suggests—even extra happiness the more cash you spend.

It’s all about how you spend

In case your spending doesn’t carry you happiness now, extra spending gained’t assist. However should you do the work to find what you need most out of life and ensure your cash flows towards these issues, your spending can enhance your happiness.

So, perhaps the Beatles have been fallacious in not caring an excessive amount of for cash. In any case, they appeared to change their tune about it will definitely. And, positive, cash in and of itself is simply cash. It’s what you do with it that issues. If you happen to can align your cash towards your priorities, and have a life stuffed with the issues that matter most to you, properly, that is a contented life. 

So, can cash purchase happiness? Positive. It simply will depend on the way you spend it.

There is no such thing as a higher solution to uncover what you need out of life than to persistently give each greenback a job. Join a free trial of YNAB at present, and we’ll present you ways.

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