[INTERVIEW] Moe Ghafari, Founder and CEO of Pointsgram

Right this moment, we now have the pleasure of interviewing Moe Ghafari, Co-founder and CEO of Pointsgram Canada. He shares with us what Pointsgram is about and what else they’re working. Thanks Moe for taking the time to reply our questions.

1) Please inform us about your self and your position with Pointsgram?

I’m Moe, the founder and CEO of Pointsgram. With over 20 years of expertise within the expertise sector and energetic involvement in the local people, I’ve all the time contemplated: How can we infuse extra expertise into our native financial system to foster its development and promote sustainability? After participating with over 100 native outlets and understanding their challenges, I’ve made it my mission to launch a tech-based firm with three main objectives: empower native companies to thrive, encourage customers to assist native buying, and leverage knowledge insights and analytics to digitally rework the whole sector. Moreover, drawing on my deep tech background, I additionally function the CTO of Pointsgram, whereas collaborating with gifted companions to handle different features of the enterprise.

2) What’s Pointsgram about?

Pointsgram is a expertise startup with a mission to raise native buying experiences. Our cloud-based buyer engagement platform is innovatively designed to unite native companies and amplify the constructive affect of community-based options. With Pointsgram, we collaborate with each native outlets and customers.

For native outlets, membership in our community grants entry to instruments resembling buyer rewards, supply administration, buying knowledge evaluation, and focused-targeted channels for engagement and promotion. Our instruments have elevated buyer loyalty, retention, and finally revenues for engaged outlets

For customers, we improve their native buying journey with incentives, affords, rewards, with an general money-saving strategy. They now have a rewarding journey the place they accumulate factors at any member store of the community, and redeem factors wherever within the community as properly, a real community-based program. Moreover, we commonly interact with the neighborhood to advertise Pointsgram and emphasize the significance of supporting native outlets, showcasing our community members. The truth is, our in-person sales space in Mississauga has change into a well-liked spot for beautiful neighborhood engagements in one of many main plazas.

3) What ought to Canadians particularly look out for along with your website?

When Canadians are on our user-friendly app, they not solely entry a various array of native affords from close by outlets but additionally contribute to a thriving native financial system. It’s a win-win situation: buyers take pleasure in factors, rewards, and unique offers whereas supporting their neighborhood companies.

Our app rewards customers for his or her loyalty and engagement in varied methods. Whether or not it’s by way of buying at any member of our in depth community of native companies, inviting pals to affix our neighborhood, or actively participating with our on-line content material and in-person occasions, customers have a number of avenues to build up rewards and unlock money-saving choices.

Along with these thrilling options, our customers are offered with a neighborhood buying map throughout the app. This interactive map showcases a variety of buying choices spanning from meals and drinks to distinctive presents, fine quality perfumes, important private care gadgets, tempting sweets, auto outlets, hair salons, and way more, making their native buying expertise rewarding, handy, and gratifying

4) What are you engaged on going ahead?

We’re all the time striving to introduce new empowering instruments for each our outlets and customers. We imagine within the energy of neighborhood, the place everybody shares the identical objective of supporting native companies and sustainability. As our community continues to develop, we’re targeted on offering outlets with useful advertising insights to assist them make knowledgeable selections based mostly on knowledge. Moreover, we’re addressing key challenges confronted by these outlets, resembling discovering gifted people, enhancing their e-commerce capabilities, and increasing their neighborhood outreach efforts.

From the patron’s perspective, we’re dedicated to enhancing their expertise by including extra participating instruments. This contains providing extra rewards, offering entry to a wider vary of retailers inside our community, and serving to them lower your expenses by way of our unique affords and offers. By constantly enhancing and increasing our platform, we intention to create a win-win scenario the place each outlets and customers profit from being a part of our neighborhood.

5) Do you’ve gotten any ideas?

Pointsgram originated from a transparent want: native outlets missing digital assist and a big inhabitants eager on native buying but additionally in search of financial savings. With a vibrant & wholesome shopper tradition, the native buying market holds immense potential. Let’s collaborate to raise native buying to new heights.