In 2024, charities raised £200 million on JustGiving in health occasions alone. This yr, we’ve bought some massive plans to assist charities develop that much more – and it begins by sharing all the pieces we realized.
The fundraising occasion panorama, participant demographics, and fundraiser behaviour are at all times altering. And with the assistance of professional voices throughout the trade, we’ve created the last word Occasion Fundraising Report back to make 2025 your charity’s most profitable yr but.
What’s inside? Every little thing you want for a complete understanding of occasion fundraising going into 2025. Get the free report now, or maintain studying for a preview.
What’s inside?
The highest occasions for charity fundraising
Get the most recent knowledge, tendencies, and metrics to concentrate on for profitable occasion fundraising. From gigantic working occasions like London Marathon to digital and social fundraising, we’ve bought you coated.
FROM THE REPORT…
Half marathons are clearly the UK’s favorite working occasion – they make up 62% of all occasion fundraising pages created on JustGiving in 2024. However right here’s the twist: it’s the complete marathons that pull in probably the most cash. Nevertheless, the largest growth is occurring within the shorter races…Fundraising Pages created for 5ks elevated by greater than 50% final yr!
Prime fundraiser and demographic insights
Uncover what we and our companions learnt from finding out fundraiser behaviour round the preferred occasions and distances.
FROM THE REPORT…
Participation is shifting to a youthful, extra feminine viewers. They like shorter distances and join nearer to occasion dates. They’re additionally extra more likely to increase cash too, which suggests these shorter distances carry massive potential for charities to construct long-term supporter connections.
Insights and actions from professional voices
Study from trade leaders like Let’s Do This, Large, Run for Charity, Motion Problem, and GivePanel. Get their tackle demographics, occasion reputation, cost-of-living impacts, and progress in totally different occasion distances.
FROM THE REPORT…
Cross-platform fundraising is on the rise, with fundraisers flipping from utilizing Fb solely to utilizing JustGiving to get donations too. Fundraisers who selected to make use of JustGiving and Fb to lift cash rose from 34% to 56% in 2024 alone!
Obtain the free report
Higher perceive your supporters and smash your targets in 2025. Get the important thing knowledge, actionable insights, and high alternatives from consultants throughout the trade.
