London-based Paid, a enterprise platform for AI brokers, at this time introduced a €10 million pre-Seed funding spherical to speed up Paid’s beta programme, in addition to to proceed hiring engineers to its London workforce.
The funding spherical was led by EQT Ventures and Sequoia Capital.
“We’re witnessing a profound transformation in how worth is created,” mentioned Manny Medina, Founder and CEO of Paid. “AI brokers aren’t simply automating duties – they’re taking up full enterprise processes, changing conventional SaaS software program and enabling people to give attention to higher-value work. This new breed of software program requires a completely new enterprise method.”
Behind Paid is Manny Medina, the entrepreneur who Co-founded Outreach and scaled the main gross sales execution platform from an thought to 6k clients, 800 workers and €231 million in ARR.
Paid’s mission is to develop the AI Agent economic system, constructing the enterprise engine that helps AI agent firms speed up progress and profitability. The platform supplies margin intelligence mixed with versatile, outcome-based pricing fashions that align profitability with the worth delivered.
Based on Paid, they’re rising from stealth at a essential time. The AI agent trade is anticipated to develop to €43 billion by 2030 as AI brokers tackle full roles and features and resolve advanced issues, concentrating on a market far bigger than conventional SaaS.
Nonetheless, Paid believes that the trade will solely realise its promise for progress if AI agent creators can simply monetise and scale their work.
At the moment most AI agent builders are invoicing or billing manually and charging primarily based on transactions, which aren’t aligned with the worth they’re delivering to their clients.
As constructing these brokers turns into more and more accessible to groups of all sizes, from venture-backed startups to particular person builders, the necessity for a correct again workplace enterprise infrastructure has change into acute, highlighting challenges in monetisation, margin administration, and showcasing the complete worth of this transformation.
Paid’s platform appears to resolve these issues by dealing with margins, pricing, order administration, billing, and renewals with just a few traces of code – every thing wanted to monetise AI brokers successfully.
“The subsequent wave of billion-dollar firms received’t simply be constructing AI—they’ll be creating solely new enterprise fashions round AI brokers,” provides Medina. “With Paid, we’re constructing the monetary infrastructure to make this doable. Simply as cloud computing turned software program into companies, we’re now seeing ‘service-as-software,’ the place AI brokers remodel conventional companies into scalable merchandise. This isn’t only a billion-dollar software program alternative; it’s the multi-trillion-dollar service trade being reimagined by way of AI.”
The platform focuses on three core capabilities:
- Monetisation with subtle pricing and packaging instruments that align with the worth brokers create.
- Margin administration with visibility into token prices and compute bills in order that firms can worth successfully. Paid repeatedly screens per-agent and per-customer profitability, alerting companies earlier than particular interactions or options change into unprofitable.
- Momentum to drive renewals and expansions with consumer dashboards and knowledge that showcase agent efficiency and ROI to clients. Paid’s platform tracks and quantifies enterprise affect metrics as introduced by the brokers that may be compiled into renewal-ready buyer dashboards that display the tangible worth created.
Doreen Huber, Accomplice at EQT Ventures, added: “The AI agent economic system represents a elementary shift in how software program creates worth. At EQT Ventures, we goal to again generation-defining firms, and Paid’s imaginative and prescient for modernising the monetisation infrastructure, mixed with Manny’s confirmed observe document of constructing category-defining firms, makes this an distinctive alternative to form the way forward for the AI trade.”
Main AI innovators together with Logic.app, 11x, and Vidlab7 have already built-in Paid’s platform into their enterprise operations. These early companions report vital enhancements in margin visibility after implementing Paid’s enterprise engine know-how.
