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Monday, August 11, 2025

20 Enjoyable Details to Rejoice 20 Years of YNAB


Twenty years in the past, Jesse Mecham created a teensy spreadsheet to assist make hire and graduate faculty debt-free. That little aspect challenge sparked one thing a lot greater: a world motion, difficult centuries of economic misconceptions and remodeling cash from a crucial evil into a chance to precise who you’re and who you need to turn out to be. Nicely, we’re getting there.

It sparked YNAB: an app and group the place folks love how they spend and see cash as a mirrored image of what actually issues.

To rejoice our twentieth anniversary, we’re wanting again on the shocking moments which have formed YNAB into what it’s as we speak. We’re not simply 20 years younger—we’re 20 years robust, with a fan base that’s grown with us each step of the best way. 

I sat down with Erin, one among YNAB’s veteran lecturers, to dig up 20 little-known details from our final twenty years, which by some means really feel each weirdly lengthy and shockingly brief. (Wait, wasn’t 20 years in the past 1980?)

From the beginning of crew board sport nights to Jesse’s notorious mortgage haircut, these moments offer you a peek backstage at what makes YNAB… YNAB. So, seize a comfortable seat and possibly a Wine Hamburger (it’ll make sense quickly)—listed below are a handful of details you most likely didn’t learn about YNAB. 

Even die-hard YNABers ( you with the personalised license plates and tattoos) are sure to study one thing new.

Did You Know?

1. Our first sale was… a refund. Nailed it!

Our very first sale went to a Mac person—besides YNAB didn’t work on Mac on the time. Jesse needed to challenge a refund virtually instantly. A tough begin, but it surely sparked the drive to make the unique YNAB spreadsheet work for everybody.

The original YNAB spreadsheet
Sure, in fact the orignal YNAB spreadsheet was color-coded.

2. Jesse wasn’t the primary full-time rent

You’d assume the founder could be the primary full-time worker, proper? Really, Taylor Brown, our Expertise Fellow, was YNAB’s first full-time rent. Jesse waited his flip!

3. YNAB Professional was constructed with out a single in-person assembly

When Jesse and Taylor constructed the primary software program model (YNAB Professional), they did all of it by means of emails and cellphone calls. Plenty of emails. And loads of cellphone calls. They hadn’t even met in individual but—a real distant work traditional earlier than distant working was even a factor.

4. The 4 Guidelines had been re-mixed at first

YNAB’s 4 Guidelines weren’t all the time of their present order. Rule 4 was Rule One, and every part else was shuffled too. However after a number of tweaks, we discovered a lineup that has served us effectively.

The original 4 Rules of YNAB

5. Jesse’s first advertising and marketing marketing campaign was hyper native

When Jesse began to appreciate he was onto one thing with YNAB, it was time for a advertising and marketing push. He printed out posters and taped them up on each ground of each constructing in his and Julie’s condominium advanced. Grassroots advertising and marketing at its best!

6. Costa Rica kicked off our board sport custom

In 2014, we held a crew retreat in Costa Rica. Appears like a beachy dream, proper? Seems, we spent extra time taking part in board video games within the lodge foyer than lounging by the ocean. It was the beginning of a now-legendary crew custom.

7. YNAB is a part of worker advantages packages far and vast

The YNAB crew realized that cash stress is not actually a part of our lives… as a result of all of us use YNAB. In 2021, we began working with employers to supply YNAB of their firm advantages packages. We love seeing groups ‘around the world take pleasure in much less cash stress and produce their finest selves to work.

8. Jesse by chance took the app down

Jesse as soon as determined to change the title servers for YNAB himself. Unhealthy concept. The entire app went down. After that, we made certain Jesse not had entry to the title servers. Disaster averted.

Jesse apologizes for switching name servers

9. Hannah’s first video and the beginning of Funds Nerds

Hannah’s first video for YNAB debuted on January 31, 2020, the place she launched the Want Farm. Later that yr, Funds Nerds premiered on August twenty fourth with an episode about month-to-month rollovers. Our nerdiness and YouTube-ness has solely grown from there.

10. The YNAB home (and Perk the cat)

In 2015, YNAB purchased a home in Lehi, Utah, often known as “The YNAB Home.” Jesse and the HR crew labored there—and so did Perk, a cat they adopted. Why Perk? He was our “work perk,” in fact. He’s now dwelling his finest life with one among our Operations crew members.

Perk the YNAB house cat

11. 4-day work week, anybody?

In 2022, YNAB adopted a four-day work week. The consequence? Extra steadiness, extra focus, and extra time for these epic board video games. YNAB has been listed because the #1 Greatest Small Office in Fortune’s Prime Locations to Work, not as a result of YNAB is your life, however exactly as a result of it’s not. Seems, we’re simply as productive (and far more recharged).

12. We love shocking our crew

YNAB doesn’t skimp on items. Birthdays and massive life occasions are celebrated with considerate, personalised surprises. We consider it’s the little issues that make folks really feel appreciated.

Caitlin with gifts

13. Jesse’s mortgage haircut problem

In case you’ve watched Whiteboard Wednesday movies from the yesteryear days of YNAB, you may’ve observed Jesse’s hair getting longer and longer. That’s as a result of he vowed to not lower it till he paid off his mortgage. By episode 65, the mortgage was gone—and so was his hair. This earlier than and after pic is about to go viral, I can really feel it.

14. Our first cell app was iPhone-only

Our very first cell app? Solely obtainable on iPhone. Why? We didn’t have any Android builders on the time. Begin easy, maintain enhancing—that’s the YNAB means.

15. A worldwide crew of YNAB fanatics 

YNAB has come a good distance since Jesse’s first spreadsheet. In the present day, we now have 142 U.S.-based workers and 35 worldwide crew members unfold throughout 12 nations. Another quantity to throw at you: a whopping 65 of our crew members share a reputation. (Myself being amongst 4 Emily’s at YNAB, sufficient to create an “Emily Bus” emoji.)

16. “Wine Hamburgers”—sure, please.

Closed captions don’t all the time get “YNAB” and “YNABers” proper—in actual fact, they typically interpret our lingo as “Wine Abs” and “Wine Hamburgers.” Naturally, our group embraced it. And naturally, we made merch. (Attempt explaining a Wine Hamburger t-shirt to the stranger on the grocery retailer.)

Wine hamburger t-shirts

17. Julie named YNAB

The title You Want a Funds? That was Jesse’s spouse, Julie’s, concept. Jesse was caught on what to name his spreadsheet when Julie merely advised, “How about ‘You want a funds’?” And identical to that, YNAB was born.

18. April Idiot’s shenanigans

YNAB loves a very good April Idiot’s prank. From Push Notifications to Purchase Now, Pay Later to YNAB for Pets and even AI, we’ve had loads of laughs. However Jesse’s 2015 prank, the place he pretended to alter Rule Two to “Divide by Twelve,” brought on quite a lot of confused faces.

19. Our faculty program has given away virtually 100,000 years of YNAB

By means of our faculty program, we’ve given away almost 100,000 free years of YNAB to college students. That’s an entire lot of future monetary freedom being constructed on campuses, and loads of pizza being prioritized within the ol’ spending plan.

20. We even made a YNAB crew cookbook

The YNAB crew put collectively a cookbook that includes our favourite recipes. Oh, and bonus enjoyable reality? We rewrote an total playlist price of well-liked songs and made them songs about cash. As a result of good meals and singing songs about spending on what you’re keen on? It’s the spice of life.

So there you’ve got it. Twenty details for 20 years—and we now have you, expensive YNABers, to thank for this unimaginable journey we’re on.


Right here’s to the subsequent many moons of masterful cash selections, crew traditions, and lots extra Wine Hamburgers alongside the best way. Nom nom nom.

The day you begin YNABing is a day price celebrating in its personal proper. Get 34 days without cost with nothing to lose. Plus, you will lastly get to see what all of the fuss is about.



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