Utilized by each world tech giants and early-stage startups alike, AI workspace Notion is selecting up pace in Australia and New Zealand.
Within the earliest phases of a startup, each second and each greenback counts. Founders are stretched skinny throughout product improvement, fundraising, hiring, advertising and operations – with out the protection web of a big staff to again them up.
And but, many startups get tangled in an internet of disconnected instruments: one platform for challenge administration, one other for documentation, yet one more for buyer monitoring. It’s a trove of merchandise that finally ends up costing not simply money and time, however momentum.
Enter Notion: the $10 billion AI-connected workspace, based in San Francisco in 2013, that’s turn into the go-to startup working system for a number of the world’s most agile firms (94 per cent of the Forbes AI 50 checklist are Notion customers).
For some, it’s about changing far too many legacy instruments which have amassed over the months and years. For others, it’s having the ability to construct and customise workflows precisely how they need, merely and cost-effectively, that’s most attractive. However for all of them, it’s a solution to transfer quicker.
So, what’s Notion?
At its core, Notion is an all-in-one workspace that consolidates paperwork, wikis, challenge administration instruments, databases, calendars, and now AI capabilities, right into a single, customisable platform.
Serving to firms cut back their software program sprawl and enhance productiveness, the workflow tech is designed to streamline groups’ data sharing and duties into one house. With built-in AI, groups can automate repetitive duties, summarise content material, get prompt solutions from their inside documentation and extra.
Notion AI also can search throughout a number of work apps, routinely seize assembly notes, draft detailed analysis studies in minutes, and permits chat with the most recent AI fashions like GPT-4.1 and Claude 3.7 Sonnet.
An enormous drawcard of the tech is its flexibility: it adapts to how groups truly work, reasonably than forcing a system onto a staff. And for founders which might be dedicated to constructing as effectively – and successfully – as attainable, this actually issues.
“Early-stage startups in Australia and New Zealand transfer quick and function lean,” says Andrew McCarthy, Notion’s GM for ANZ, SEA and India.
“Notion offers founders a single, linked workspace to handle every part – from product and fundraising to hiring and docs – with out the overhead of a number of instruments. It’s constructed for pace and focus.”
Notion GM for ANZ, SEA and India, Andrew McCarthy. Picture: Provided.
Why founders construct on Notion
At Twine, a pre-seed Sydney startup in AI conversations evaluation, Notion powers almost every part.
“We use it for nearly every part – from considering by product technique to interacting with buyers to monitoring our extraordinarily severe backgammon leaderboard,” says Brian Swift, co-founder and CEO.
“Notion retains up with our tempo, our messiness and our love of linking random ideas to actual outcomes.”
As certainly one of Australia’s most well-known startup success tales, native unicorn Linktree depends on Notion to remain aligned because it scales.
“At Linktree, Notion performs a pivotal position in driving our potential to maneuver shortly,” says Alex Zaccaria, co-founder and CEO. “It helps us keep organised, aligned and accountable.”
It’s been a time saver, provides George Turnbull, Linktree’s senior technique and operations supervisor.
“After we first began utilizing Notion, we had a small, easy Notion teamspace,” George says. “Quick ahead with 5 instances the headcount, it’s now a thriving ecosystem the place we monitor tasks, run scorecards, and a lot extra.”
A sneak peek at how Linktree use Notion. Picture: Notion.
On a world degree, OpenAI makes use of Notion to democratise entry to technical insights.
“The power to show complicated knowledge analyses into readable, accessible documentation has been game-changing,” says Mashfir Mohiuddin from OpenAI’s knowledge science staff.
“By sharing weekly studies in Notion, our technical insights now attain a broader viewers and drive higher decision-making throughout the organisation.”
Inside OpenAI’s firm wiki on Notion. Picture: Notion.
In the meantime, at fast-growing Australian pet wellness firm Lyka, Notion has turn into the centre of operations.
“Every part begins and lives in Notion now. It’s the one place to go while you want something – it’s turn into our one-stop store for every part at Lyka,” says Lauren Goldman, Senior Enterprise Operations Supervisor.
Shifting to Notion has had a shocking impact on the underside line has effectively. By consolidating into one Enterprise plan in Notion, they’ve saved greater than $75,000 yearly on their software stack.
The Notion for Startups program
To make issues easier for early-stage groups, Notion has a devoted Notion for Startups program. Eligible startups can rise up to 6 months freed from Notion Enterprise, together with Notion AI (valued at $12,000).
From the second you join, you can begin utilizing the platform’s highly effective instruments and templates – together with the favored Startup in a Field assortment.
Notion’s Startup in a Field templates are designed with early-stage startups in thoughts. Picture: Notion.
The templates assist startups monitor buyers, handle and rework product roadmaps, deal with recruitment and doc inside processes, multi functional place.
“Templates like our Startup in a Field let founders hit the bottom working,” says McCarthy.
“No setup time, no software sprawl – simply execution.”
From day one to IPO
Whether or not you’re pre-seed or prepping for Collection A, the fact is that software program complexity can sluggish you down and hamstring your development potential. Startups want lean instruments that may transfer as quick as they do – with out sacrificing readability or scale.
As Notion expands throughout the ANZ area, increasingly startups are discovering that one of the best ways to future-proof their working system is to simplify it.
Able to do the identical? Startup Every day readers rise up to six months of Notion Enterprise free with limitless AI – $12,000 in financial savings! Declare your provide and apply right here.
This text is dropped at you by Startup Every day in partnership with Notion.
