[INTERVIEW] G Adventures – ‘Born in Canada’ marketing campaign

Completely happy Canada Day! Earlier than we start right this moment’s interview, I do know we now have not posted in an extended whereas (Sept 2024). Since our 10 12 months anniversary, we now have actually scaled again on posting. That being mentioned, you’ll have observed our final 3 posts have been interviews solely. This pattern of interviews solely will in all probability proceed for some time, so in case you are , please attain out. Sadly we should not have any present plans to weblog persistently for some time, however who is aware of what the longer term will maintain.

That being mentioned, we’re actually completely satisfied to have David Inexperienced of G Adventures on Canada Day to have fun collectively. Thanks for taking day trip of your busy schedule to share a lot info with us (our longest interview but!), together with particulars relating to your Born in Canada marketing campaign.

1) Please inform us about your self and your position with G Adventures?

In fact. I’m David Inexperienced, and I’ve proudly been part of the G Adventures household for over 8 years now. In my present capability, I put on a twin hat, serving as each the Vice President of International Gross sales and Buyer Service Operations, and because the Managing Director for Canada.

One of many issues I really worth about my position is that there’s no such factor as a ‘typical day,’ which I completely thrive on. I’ve all the time been somebody who welcomes a problem, and the inherent selection in my tasks retains me engaged and energized. It’s not everybody that may say their job is about altering individuals’s lives, and I’m proud to say that’s what all of us do at G Adventures.

As VP of International Gross sales and Buyer Service Operations, I primarily oversee how we join with our travellers and guarantee they’ve an incredible expertise from begin to end. This implies the whole lot from ensuring our customer support groups worldwide are top-notch, to working with our journey consultants to get travellers the very best journeys, and even dealing with issues like air journey logistics.

After which, as Managing Director for Canada, I’m targeted proper right here at residence. I work intently with our journey company companions and assist our improbable Canadian gross sales and advertising groups, ensuring Canadians have all of the instruments and data they should uncover their subsequent journey with G Adventures. .

2) What’s G Adventures about?

G Adventures is a small-group journey firm providing an unimaginable vary of over 950 distinctive journeys, spanning 100 nations and each single continent. Our purpose is to foster real connections for our travellers – whether or not that’s with native communities, wealthy cultures, breathtaking landscapes, or superb wildlife. And, in fact, to make sure they’ve a fully improbable time whereas doing it!

Our founder, Bruce Poon Tip, began G Adventures again in 1990 with the clear aim of reimagining how individuals expertise the world, and since then, we’ve been on the forefront of small-group journey and neighborhood tourism.

What actually units us aside is our deep dedication to purpose-driven journey. Via our ‘G for Good’ initiatives, each journey with us immediately advantages native communities. We’re very pleased with our work with Planeterra, our non-profit companion, which has empowered over 130 neighborhood initiatives globally. We additionally provide our industry-first Ripple Rating, offering full transparency on how a lot of our travellers’ funding immediately helps native economies. Additionally, our Timber for Days program has already seen us plant over 3 million bushes – one for each traveller, for on daily basis they’re on tour – demonstrating our dedication to fostering a symbiotic relationship between communities and the surroundings.

Finally, G Adventures is about extra than simply seeing the world. It’s in regards to the profound influence journey can have, not solely on the person traveller but additionally on the communities they go to.

3) Please inform us extra in regards to the present promotion beginning right this moment on Canada Day (July 1)?

We’re extremely pleased with our Canadian heritage at G Adventures. In truth, we lately launched our ‘Born in Canada’ marketing campaign to essentially have fun these roots. It actually embodies who we’re: born in Canada, and made to journey the world. This implies taking these core Canadian values – kindness, neighborhood, and real connection – and increasing them into each facet of what we do.

We first launched our ‘Sorry Not Sorry’ sale in March. It was only for our Canadian travellers and it was so common, we’re bringing it again! To have fun Canada Day, this particular provide kicks off on July 1st and runs all month lengthy. Travellers can save 15% on some superb journeys which might embody exploring the traditional pyramids in Egypt, island hopping by means of vibrant Japan, or possibly even considered one of my private favorites, Borneo – East Sabah Journey, which is a favorite for people who love wildlife..

We all know Canadians have been by means of so much recently, and that is our means of claiming thanks and sharing some love, from one Canadian to a different!

4) What else can we stay up for with G Adventures?

I discussed the “Born in Canada” marketing campaign, and with that, we simply launched 9 new journeys for travellers to discover extra of Canada. You’ll be able to chase the northern lights with indigenous storytellers at Métis Crossing, Kayak on the fjord in Quebec, or eat your means by means of the Maritimes with native guides who know all the very best spots. These journeys have been created as a consequence of common demand so we’re excited for Canadians to have the ability to discover extra of their very own yard.

Along with that, we additionally simply introduced our return to the arctic, which we haven’t been again to since earlier than the pandemic. These are actually once-in-a-lifetime expeditions, full with superb on-board consultants like marine biologists, ornithologists, geologists, and even historians. There are six distinctive itineraries to select from, providing the whole lot from thrilling polar bear recognizing and awe-inspiring whale watching, to getting up shut and private with huge ice floes from the security of a Zodiac boat.

Now, as a result of these journeys are model new and so extremely distinctive, they aren’t a part of our present sale, however they’re going to promote out quick. So, if an unforgettable Canadian journey or an Arctic expedition is in your want record, you’ll undoubtedly wish to verify them out quickly!

5) Any closing ideas?

I additionally wished to share one thing actually vital about our journeys: we actually have one thing for everybody, regardless of your age or journey model. I usually hear individuals assume G Adventures is generally for youthful travellers, however that’s really not our largest group in any respect.

For instance, our ‘Solo-ish‘ journeys are extremely common, particularly with girls of their fifties and past. These adventures are thoughtfully designed so solo travellers really feel fully protected and simply make new mates whereas exploring unimaginable locations like the colourful streets of Portugal, the luxurious jungles of Costa Rica, the historic wonders of Peru, or the magical landscapes of Morocco.

Then we now have our ‘Nationwide Geographic Journeys.’ These journeys provide upgraded lodging and are excellent for individuals who wish to dive deeper into the cultures and habitats we go to. Think about studying about majestic gorillas proper of their rainforest residence, or exploring historical archaeological websites with a real knowledgeable by your facet – it’s all about enriching your understanding.

On our ‘Native Residing‘ journeys, we provide distinctive experiences like cooking genuine dishes with generational cooks on the Amalfi Coast and when you love the water, our ‘Marine’ assortment might have you ever crusing on a ravishing yacht by means of the Greek islands. Or, for the extra adventurous, our ‘Energetic’ journeys can take you on epic excursions just like the Everest Base Camp Trek.

Whereas we do provide improbable 18-to-30-something journeys, it’s clear we’re a lot extra than simply that. I genuinely consider that it doesn’t matter what sort of journey you’re dreaming of, G Adventures has the right itinerary for you. And, with our Canada Day sale kicking off on July 1st and operating all month, it’s a improbable time to seek out your subsequent unforgettable journey!