London-based Synthetic Societies, an artificial persona platform enabling AI-powered simulations of human behaviour, has raised €4.5 million in mixed pre-Seed and Seed funding.
The most recent Seed spherical of €2.8 million was led by Point72 Ventures, whereas the sooner €1.7 million pre-Seed spherical noticed participation from Kindred Capital, Y Combinator, Pioneer Fund, Ventures Collectively, Icehouse Ventures, Multimodal Ventures, Carya Enterprise Companions, Transpose Platform, Taro Fukuyama, and a number of angels with hyperlinks to Sequoia Capital Scout, Figma, Prolific, and Google DeepMind.
“We began Synthetic Societies in late 2024; joined YC in January; launched our first demos in March. And earlier this month, we launched our flagship social simulation platform for anybody to enroll and use – slowly, steadily, we’re constructing this wild dream into actuality,” mentioned Co-Founder James He in a public assertion.
Based in 2024 by James He and Patrick Sharpe, Synthetic Societies has developed AS, a platform designed to check how digital teams of individuals – every represented by AI personas – work together and reply to messaging. The platform permits customers to simulate goal audiences and obtain suggestions in minutes, providing a brand new methodology for assessing product concepts, advertising and marketing campaigns, and communications methods with out participating conventional panels or market analysis surveys.
The platform launched publicly following Synthetic Societies’ participation in Y Combinator’s W25 batch. Since then, the startup has seen over 15,000 customers run greater than 100,000 simulations. Earlier this yr, it additionally simulated 1,000 enterprise capitalists and relocated its headquarters from a flat in Bayswater to an workplace in London’s Metropolis district.
The AS platform permits customers to create two forms of digital societies: one based mostly on an outlined audience profile, and one other modelled after a consumer’s personal social media followers.
Simulations run on a credit score system, with every run consuming one credit score. Free accounts start with three credit, {and professional} subscriptions unlock limitless testing.
Every AI persona is constructed utilizing individual-level behavioural knowledge from a number of on-line sources. These personas are designed to emulate human traits akin to preferences, motivations, and decision-making patterns. As soon as simulations are executed, customers obtain outcomes together with efficiency scores, qualitative suggestions, and summarised insights on how their content material or thought was obtained by the substitute group.
Customers can run exams throughout numerous pre-defined contexts – akin to social media posts, emails, and commercials – with the choice to request customized codecs. By providing real-time simulation outputs, Synthetic Societies permits groups to discover, refine, and forecast messaging influence earlier than deploying it to actual audiences.
“We allow anybody to create a simulation of their audience and get insights in minutes, not months. Now, we’re serving to companies create correct representations of their clients, so each message, product, and initiative all the time hits the mark. This journey has been unimaginable thus far, and I’m immensely grateful to have the backing of some wonderful individuals to convey this imaginative and prescient to life,” added Sharpe.
With this new funding, the corporate goals to enhance prediction accuracy, construct new options for the platform, and scale partnerships in sectors like market analysis, viewers testing, branding, and content material growth.
Whereas the artificial persona area is seeing elevated competitors from gamers akin to Artificial Customers, Evidenza, and Ask Rally, Synthetic Societies’ early traction, investor backing, and enterprise positioning counsel it’s well-placed to scale additional throughout European and international markets.
