Mind Tumour Analysis raised 85% extra yr over yr and raised £320 per JustGiving Fundraising Web page for its 2024 digital fundraising occasion. However how? By being attentive to the keys to social fundraising success.
Realizing this may make your charity’s fundraising less complicated, quicker, and far more environment friendly – and Mind Tumour Analysis used this information for 2 profitable fundraising occasions in 2024.
First, let’s take a look at the keys to social fundraising success (or skip straight to the charity’s story).
The three keys to social fundraising success
In our latest webinar, GivePanel shared the three components of social fundraising success. And they may not be what you count on.
In actual fact, they’re actually easy:
- A frictionless consumer expertise.
- The flexibility to nurture individuals with personalised comms.
- Full management over information.
On the subject of collaborating in fundraising challenges on social media, all folks need is for it to be easy, easy, tailor-made, and safe.
Social fundraising doesn’t should imply Fb Fundraising
Fb is the most well-liked social media platform on this planet, with over 3 billion month-to-month customers. Fb Fundraisers are in style, and the platform works nicely for attracting fundraisers utilizing adverts, Teams, and Pages.
However with Meta’s latest choice to discontinue its fundraising instruments within the European Financial Space (EEA) as of 1 July 2024, charities are searching for alternate options.
Particularly since Fb fundraising alone doesn’t meet the above standards of social fundraising success (and doesn’t have the perfect observe report for privateness and safety).
However is there a strategy to nonetheless attain your supporters on Fb…however allow them to increase cash utilizing a platform they like? There may be – and Mind Tumour Analysis did it with two fundraising occasions in 2024 👇
How Mind Tumour Analysis met their objectives by going past Fb
Mind Tumour Analysis launched two digital fundraising occasions in 2024.
Within the webinar, they informed us how they wanted a strategy to hold their fundraising easy, solely ship one stream of emails, and accumulate all their supporter information in a single place.
Their subsequent step is what made all of the distinction: they used JustGiving’s GivePanel integration.
Mind Tumour Analysis knew their group is totally on Fb. However in addition they knew that, in comparison with Fb, folks want JustGiving to boost cash (and lift 37% extra).
So Mind Tumour Analysis launched their two occasions to their supporters with a Fb Fundraising Problem.
The most important differentiator was that, with the JustGiving x GivePanel integration, individuals routinely had a JustGiving Fundraising Web page created for them the moment they signed up, which they might then use to boost cash as an alternative of Fb.
This additionally gave the charity’s group a while again, since they didn’t want two separate groups to handle Fb and JustGiving.
“Our group group would steward our JustGiving fundraisers, and our occasions group would steward our Fb fundraisers. Now, all that’s achieved in home, by one group, with the identical solutions from a well-known level of contact. It offers our supporters a extra private expertise and helps us construct relationships with them.”
MICHELLE BATSON, BRAIN TUMOUR RESEARCH
10,000 Steps a Day in February
With their annual 10,000 Steps a Day in February digital fundraising occasion, the charity requested their supporters to have enjoyable and get match. Members had been inspired to finish 10,000 steps every day throughout the month, in any means they need, wherever they’re, with the cash raised going towards the battle in opposition to mind tumours.
The outcomes blew them away! Members averaged £233 per JustGiving Fundraising Web page and raised £143,000 total, with 62% of the cash raised coming from JustGiving vs Fb.
- £143,100 raised
- £233 raised per JustGiving Fundraising Web page (vs £151 raised per Fb Fundraiser)
- 62% extra raised on JustGiving vs Fb
200k in Could Your Approach
And with their model new 200k in Could Your Approach digital fundraising problem, the charity obtained their group strolling, working, biking, swimming, or a combo to finish 200 kilometres throughout the month, whether or not on their very own or on a group.
This occasion grew 85% vs the occasion from the earlier yr, and the revenue generated from JustGiving was 202% increased than that of Fb!
- 85% extra raised yr over yr
- £320 raised per JustGiving Fundraising Web page
- 202% extra raised on JustGiving vs Fb
What’s subsequent for social fundraising?
The social fundraising future will hinge on choice: reaching potential supporters on social channels like Instagram, TikTok, and Fb, however giving them the choice to boost cash on the platform they select.
To this point in 2024, charities have used GivePanel to generate £1.3 million in donations, and so they have seen a increased share of fundraisers select to make use of JustGiving over Fb.
And searching forward, GivePanel have gotten their sights set on…
- Getting much more folks elevating cash with SMS journeys
- Boosting the typical raised per participant with e-mail journeys for leads
- Utilizing advert optimisation instruments to cut back cost-per-active fundraiser
- Extending one-click JustGiving Fundraising Web page creation to Instagram
Who doesn’t need to enhance their supporter expertise, increase extra money, and eventually see what channels work finest?!
Take a look at how GivePanel can assist you do all of the above 👇 and shout out with any questions as a result of our group is right here and completely satisfied to assist!
Supercharge your social fundraising
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