27.1 C
New York
Friday, August 15, 2025

8 ladies in sportstech are showcasing their skills in ‘Girls-Led Design’


Eight ladies founders remodeling sport will showcase their concepts as a part of Australia Sports activities Innovation Week in Melbourne.

‘Girls-Led Design’, introduced by the Australian Sports activities Applied sciences Community (ASTN), is on Wednesday, October 23, 10am-12:30pm at Launchpad, in Cremorne, Melbourne.

The founders concerned span attire, wellness, sporting items, youth sports activities, digital, leisure, well being and health, knowledge analytics and extra.

ASTN chief working officer Amy Crosland mentioned the ladies concerned display a unprecedented stage of expertise and talent.

“These founders usually are not solely propelling Australian sports activities onto the worldwide stage, but in addition serving to to drive better range and inclusion throughout the sector,” she mentioned.

“It’s inspiring to listen to from these ladies about their begin up journeys and the way they entered into sports activities, as a lot of them transitioned from numerous industries.”

The eight are: Suzie Betts of Boob Armour; Maria Baker of No person’s Princess; Kirsty Richardson of GravityFit; Saara Jamieson of Cool Beans Underwear; Marie Penny of Venture Flock; Natalie Moore of Personal Your Well being Collective & MenoVest; Michelle Walshe of CoachMate; Victoria Zorin of Nola Applied sciences.

“By offering a platform for these ladies, we purpose to focus on their enterprise success, and the various vary of sports activities applied sciences they characterize, in addition to encourage the subsequent technology of ladies leaders in sportstech,” Crosland mentioned.

“This occasion is ideal for aspiring entrepreneurs, trade professionals and anybody with an curiosity within the intersection of design, innovation and sports activities.”

You may register to be part of ‘Girls-Led Design’ right here.

Right here’s extra concerning the founders and their startups.

Suzie Betts

Founder, Boob Armour

Suzie Betts

Boob Armour founder Suzie Betts

Boob Armour isstartup designed to guard and empower females of their pursuit of bodily exercise.

By means of cautious design and innovation, Boob Armour gives the mandatory assist, consolation, and safety to allow females to take part in sports activities, occupations, and different bodily actions with confidence and peace of thoughts.

By combining performance, model, and security, Boob Armour permits females to push their limits and embrace their full potential.

Maria Baker

Founder, No person’s Princess

No person’s Princess specialises in ladies’s snow outerwear designed for all physique sorts.

From over 15 years of artistic design and advertising and marketing inside a few of Australia’s most well-known manufacturers, to empowering feminine snow-goers, Baker based No person’s Princess to mix technical efficiency with confidence-boosting attire.

Her entrepreneurial journey has led to retail distribution internationally, in addition to recognition as a finalist as Younger Entrepreneur of the 12 months in Melbourne.

Kirsty Richardson

Founder, GravityFit

GravityFit gives intelligent, science-based train and rehabilitation instruments that strengthen the deep muscle tissues you might want to stay, heal and carry out at your peak.

Based mostly on 30 years of analysis and adopted by main physios, sports activities coaches {and professional} athletes, GravityFit includes Training and Coaching, Train Instruments, and on-line apps for evaluation, measurement and train prescription.

Saara Jamieson

CEO, Cool Beans Underwear

Cool Beans founder Saara Jamieson & associates

Cool Beans Underwear is making its entry into the sports activities tech market after receiving robust validation within the fertility trade.

Jamieson, named a finalist for each Innovator and Disrupter of the 12 months, goals to reverse the decline in males’s well being by specializing in testosterone and sperm well being with the world’s first and solely testicular cooling medical gadget.

Having already been named a finalist for the ANZ Sports activities Know-how Awards within the Sports activities Efficiency and Teaching class, Cool Beans is primed to make an affect, not solely optimising sperm well being but in addition enhancing testosterone manufacturing to assist athletes enhance each their bodily and psychological efficiency.

Marie Penny

Cofounder, Venture Flock

Venture Flock is a Melbourne based mostly start-up that created the world’s first ‘bio-motion’ rear bike mild, which directs mild onto the rider’s legs to make them simpler to see and extra readily identifiable as an individual.

The Flock Gentle leverages the human mind’s cognitive potential to recognise human motion in a short time, so riders might be seen as much as 5.5 occasions sooner than a regular pink mild.

Natalie Moore

Cofounder, Personal Your Well being Collective & MenoVest

MenoVest is the world’s solely menopause simulator, permitting folks to expertise disruptive bodily, cognitive, and emotional signs, related to menopause. Moore helps to rework ladies’s journeys by way of life’s phases into empowering and enlightening experiences.

She recognises that girls typically navigate these transitions silently and at occasions really feel overwhelmed by the challenges they convey. Moore is devoted to supporting ladies by way of these pivotal life levels, serving to them embrace their physiology and thrive with complete well being and wellbeing.

Michelle Walshe

Founder, CoachMate

CoachMate is a platform that gives volunteers with ‘what to teach’ and ‘the best way to coach’, to allow them to assist children keep lively and thrive.

Walshe’s mission is to counterpoint the sporting experiences for youths, in order that they keep within the sport. CoachMate companions with Nationwide Sports activities Organisations to assist ship their sport.

CoachMate was honoured in 2023 with Australia New Zealand Sport Tech Awards for ‘Teaching and Sports activities Efficiency’ and was just lately shortlisted for the distinguished 2024 Leaders in Sports activities Awards for ‘Tech Breakthrough’.

Victoria Zorin

CEO & cofounder, Nola Applied sciences

Nola Applied sciences, a crowd analytics platform that transforms a venue’s present CCTV techniques into actionable insights on the customer journey.

Nola empowers stadiums, theme parks and retailers to optimise operations, elevate buyer experiences, and improve crowd security.

Zorin was recognised in Forbes’s 30 Below 30 listing for B2B enterprise know-how in 2023.



Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles