Company matching presents are a useful income alternative for nonprofits and faculties. Nonetheless, many organizations wrestle to seize them on account of low ranges of consciousness amongst their donors. With efficient promotions, you possibly can resolve the problem and profit enormously from the funds.
On this weblog, we’ll cowl one standout instance, familiarizing your workforce with the ins and outs of Save the Youngsters’s matching reward technique.
This contains:
Double the Donation works with main organizations to assist them finetune their matching reward methods and lift extra by means of the applications. Save the Youngsters is one instance of a trigger we help, they usually joined a webinar to debate how our instruments are supporting their fundraising and matching reward efforts.
On this publish, we’ll summarize the occasion and study how Save the Youngsters engages supporters in a significant manner. Right here’s a fast overview of the presentation:
Let’s start!
What to Know About Save the Youngsters
Save the Youngsters is a worldwide chief in youngsters’s advocacy, identified for its impactful applications in schooling, well being, and emergency response. For over 100 years, Save the Youngsters has been devoted to actually saving the world’s youngsters by offering schooling, a wholesome begin to life, and safety from hurt.
At the moment, the group operates in additional than 100 international locations internationally. Nonetheless, its success isn’t simply as a result of breadth of its companies. It’s additionally pushed by a strong method to fundraising, together with a well-crafted matching reward technique.
Save the Youngsters’s Matching Present Web page Overhaul
As of 2023, Save the Youngsters had been receiving help from matching reward applications—however the workforce knew it might be doing extra. As a way to kick off its promotional technique, Save the Youngsters determined to revamp its Office Giving and Matching Presents info web page.
The Group’s Former Matching Presents Web page
Save the Youngsters’s matching reward technique was doing rather a lot nicely even earlier than its full overhaul. Listed below are just a few practices the group applied in creating the Match Web page:
- Clearly clarify the matching reward course of. Most donors lack information about matching presents. Simplify involvement by offering the fundamental info a person ought to know.
- Embed a database instrument. In case you spend money on a instrument like Double the Donation, place a database search instrument on the web page. Donors merely kind their firm title to obtain employer-specific pointers and request kinds!
- Reply FAQs. Be proactive about offering the data you assume your donors will want proper on the web page. This may cut back the quantity of inquiries your workforce might want to reply later, too.
The Group’s New Matching Presents Web page
From there, the workforce additionally carried out the next steps to reorganize the web page with the objective of bringing about higher matching reward outcomes. With just a few extra tweaks and changes, the web page is extra profitable than ever:
- Simplified the data included. The objective was to be complete and academic with out overwhelming the customer with an excessive amount of textual content.
- Included clickable content material part hyperlinks. This assisted with navigation, making it simple to search out essentially the most related info for every consumer.
- Restructured the web page to concentrate on matching presents first. With a objective of accelerating visibility, the workforce positioned Double the Donation’s 360MatchPro widget greater—and extra prominently—on the web page.
- Visually demonstrated the simplicity of the matching reward course of. Utilizing diagrams and different graphic parts, the group was capable of higher illustrate and talk the matching reward expertise for donors.
The outcomes? Save the Youngsters noticed elevated website visitors and web page views throughout a four-month interval as in comparison with the identical interval the yr prior. And the expansion was substantial, too. Based on the group, their workforce noticed a 966% enhance in website visitors and a 903% enhance in web page views!
This enhance in website visitors has instantly resulted in additional donors collaborating in matching presents as nicely. Since their matching reward web page now gives simplified, participating info, donors are extra simply capable of navigate their matching reward applications.
Save the Youngsters’s Textual content Message Marketing campaign Technique
When you’ve created an identical reward web page in your web site, you’ll wish to take steps to direct visitors to the useful resource. One factor that Save the Youngsters did to unfold matching reward consciousness was make use of a mass advertising and marketing textual content marketing campaign across the vacation giving season.
Inside this marketing campaign, a primary textual content message went out earlier than Giving Tuesday, with a second textual content message following quickly after. Each texts contained transient details about matching presents together with a direct hyperlink to the group’s matching presents web page, the place recipients had been inspired to study extra.
The primary company textual content message went to your entire textual content mailing listing, which is round ~60,000 contacts who had engaged with Save the Youngsters within the final yr. This textual content noticed an above-average click-through fee of two.7%—with greater than 1.5K distinctive clicks—and likewise introduced in an estimated $2.7k in income even earlier than matches had been accounted for.
In the meantime, the second message went out to a smaller section—those that gave by way of a current Giving Tuesday push—however had a major influence as nicely. Deployed to ~3.2k subscribers, it noticed a click-through fee of two.6% (which is a 162% enhance from different mass advertising and marketing texts). 
All in all, Save the Youngsters’s matching reward technique encompassed a spread of promotional ways—from textual content messaging to paid promoting house and past. However one factor that every one of its efforts had in widespread was the usage of its Matching Present web page as a central linking goal. As a result of the web page gives complete info that solutions donors’ questions whereas additionally giving them perception into their firm’s particular matching reward program pointers, it makes getting concerned simpler than ever!
How Double the Donation’s Instruments Helped Save the Youngsters’s Matching Present Technique
As a 360MatchPro shopper, Save the Youngsters makes use of Double the Donation’s automation platform to make matching presents simpler for his or her donors and fundraising employees alike. In discussing the group’s matching reward web page overhaul and subsequent textual content marketing campaign, one factor the Save the Youngsters workforce emphasizes is its use of the matching reward database instrument.
“I’ll simply say, from our standpoint of Save the Youngsters, it’s been so useful to have that 360MatchPro search instrument embedded on the touchdown web page. It makes it very easy after we go to deploy visibility ways to let folks comprehend it’s very easy to trace in case your employer can match your reward or not.”
Ariana Romanelli, Save the Youngsters US
Right here’s the way it works:
- A person begins typing the title of their employer within the firm search instrument.
- As they kind, the answer routinely populates recommended corporations. This makes it simple to pick the suitable employer with out worrying about typos or misnomers.
- When the person selects a list, they’re met with tailor-made insights relating to the corporate’s matching reward program (in addition to different office giving initiatives out there) in real-time. This contains minimal and most donation quantities, match ratios, qualifying staff and nonprofits, and submission deadlines.
- The person is inspired to submit an identical reward by following the offered directions and submitting the offered kinds.
Save the Youngsters has additionally applied Double the Donation’s matching reward database instantly inside its on-line giving kind, too. This permits customers to entry matching reward insights on the level of donation and even obtain tailor-made pointers and kinds by way of e mail after contributing.
Be taught Extra: Get the Full Webinar Replay
We’ve summarized essentially the most important insights from our current presentation right here. However for the total have a look at Save the Youngsters’s matching reward technique, we advocate viewing the total webinar replay.
Serious about listening to the entire dialog between a lead affiliate of company partnerships at Save the Youngsters and Double the Donation’s personal advertising and marketing workforce supervisor? Register to obtain a duplicate of the presentation despatched on to your inbox.
Wrapping Up & Further Sources
Save the Youngsters’s matching reward technique serves as a beneficial instance for nonprofits seeking to elevate their fundraising influence. By implementing clear communications, leveraging know-how, and selling applications at a number of alternatives, they’ve discovered a profitable components for multiplying donations.
Now, organizations like yours can draw inspiration from their method to maximise your personal matching reward potential. When executed nicely, matching presents don’t simply enhance the underside line. They deepen supporters’ connection to the trigger, guaranteeing every contribution goes additional in creating lasting change for kids in want.
Start by auditing your present matching reward advertising and marketing efforts. Do you could have a devoted matching presents web page in your website? If not, that’s probably the place you’ll wish to get began. In that case, you’ll wish to consider the present useful resource and decide how precisely you’re sending visitors to the web page. Then, see what modifications you possibly can implement to deliver your technique to new heights.
Continue to learn! Learn our really helpful sources to proceed rising your information on all issues matching presents:
