Jose Campos, AIF®, EA, CFP®, CIMA®, managing accomplice of Revolutionary Funding Companions in Burlingame, California, is just not your typical advisor. In line with the CFP Board, lower than 3 p.c of CFP® practitioners are Hispanic, and fewer than 6 p.c are beneath 30 years outdated. Jose is each. The truth is, he acquired all of his licenses {and professional} designations and bought the agency he now manages at a youthful age than most advisors.
In our current dialogue, Jose credited his motivation, distinctive mentors, and a bit little bit of luck for the success he’s discovered as a younger minority advisor and thriving enterprise proprietor.

Jose Campos, AIF®, EA, CFP®, CIMA®, with Commonwealth since 2017
Q: How did you get your begin in monetary companies?
A: After I was in faculty, I did an internship with a agency that was a Tremendous OSJ, which is sort of a mini dealer/vendor inside a dealer/vendor. I labored in an administrative and service-type function. However, I used to be surrounded by monetary advisors and shortly realized that was the trail I needed to take.
I ultimately moved into enterprise growth the place I met with advisors at different companies and recruited them to affix Cambridge Funding Analysis and our Tremendous OSJ (Gateway). That’s after I met my earlier employer, Kathie. I bonded along with her as a result of she had a tax background (I used to be an accounting main) that I assumed was distinctive to the trade. The humorous factor is, she ended up recruiting me to affix her as an alternative of me recruiting her!
Since I already had my licenses, I began working with Kathie as a junior advisor/tax advisor. We introduced in a number of new fee-based belongings in my first 12 months at Commonwealth.
Q: The place did most of your new enterprise come from?
A: Loads of companies depend on referrals, however we by no means introduced in new enterprise that means. Because the agency I joined additionally had a tax enterprise, we had relationships with individuals whose cash we weren’t but managing. They already relied on us and trusted us with their tax returns, so it was a pure development for me to deal with their investments as properly.
Q: That’s a uncommon mixture on this trade, isn’t it? Many advisors work with CPAs as strategic companions to herald new enterprise.
A: I assume we’re our personal strategic accomplice, then! I believe that’s the place issues are headed within the trade. It will possibly develop into extra about holistic monetary planning—and that features taxes—than simply funding administration. For our agency, I would like us to be a one-stop store, so we’re prepared for the subsequent evolution of the trade.
Q: How did you develop into managing accomplice and sole proprietor of the agency?
A: We grew shortly with the entire new enterprise we had been buying, so Kathie and I started discussing an earnout settlement. She retired, and I bought the apply from her. We had been dealing with a down market when Covid-19 arrived, amongst many different challenges. Surprisingly, I skilled vital development throughout that point. As a result of I’d constructed a number of confidence with my tax shoppers, I felt like they trusted my information and experience.
Q: How had been you capable of develop what you are promoting so shortly with out bringing on further workers?
A: I centered on streamlining our operations and operating the agency extra effectively. I additionally dropped most of my fee enterprise since I didn’t have a working relationship with these shoppers. If I’m not speaking to my shoppers often, I’m not giving them the service they deserve.
I now have my shoppers all the way down to a manageable quantity and like to be hands-on. I discover my objective in serving to them—that’s what makes me sit up for getting up within the morning.
Q: As a Hispanic American, what hurdles did you face to get the place you might be at present?
A: My household emigrated from El Salvador to the US after I was 6 years outdated. I used to be a part of the era of Dreamers, although I had Non permanent Protected Standing after I arrived. Due to this, I wasn’t eligible for monetary help, so I nearly didn’t go to varsity. If I hadn’t gone, and hadn’t completed my internship, I could have by no means recognized concerning the monetary companies trade.
Q: Do you face any boundaries now due to your ethnicity?
A: Right here within the Bay space, this isn’t a lot of an element as a result of it’s such a various group. The truth is, most of my shoppers are numerous People. It’s in all probability totally different in different elements of the nation, however right here, I don’t suppose it issues as a lot.
Q: Who’s your typical shopper?
A: Loads of my shoppers are engineers in Silicon Valley. They’re those who’ve inventory choices, and that’s my specialty. They’ve constructed up a big quantity of worth and need to diversify their portfolio, in order that’s how we begin the dialog. And, in fact, we dealt with taxes for a lot of of them first. We in all probability convert 5–10 tax shoppers every year.
Q: What has your expertise been like working with Commonwealth?
A: We joined Commonwealth primarily for its know-how—I assumed it was far superior to anything on the market. And now, I lean on them loads for his or her planning experience. At my earlier workplaces, it was as much as me to search out the perfect product for an annuity or long-term care plan, for instance.
With Commonwealth, they’ve already completed the due diligence in these areas, so I can lean on them a bit extra. Or, if I’ve a shopper that has an uncommon case, I can use them as a useful resource. They’ve been extraordinarily useful in that space.
So far as the individuals and the group, it’s so welcoming. I’ve by no means felt a way of “I’m totally different” as a result of I’m Hispanic. I stand out due to my age greater than my ethnicity, however not in a foul means. Everybody I meet at conferences is impressed with how younger I’m and the way far I’ve come.
Q: Hispanics make up lower than 3 p.c of CFP® practioners throughout the nation. Why do you suppose that’s?
A: For a lot of Hispanics, I believe the difficulty is visibility. As I mentioned, if I hadn’t interned at Cambridge, I in all probability wouldn’t have had entry to this trade. So, making extra Hispanics—extra minorities basically—conscious that this may very well be a profession path for them can be an enormous step in the suitable course. The CFP Board is taking measures to just do that.
The opposite concern is that, from my expertise, a number of Hispanics who do get into the enterprise are recruited by bigger companies to promote merchandise. It’s much less about changing into a wealth advisor and constructing relationships, so that they find yourself getting burned out and leaving the trade altogether.
Q: Do you’ve any recommendation for different minorities trying to get into the enterprise?
A: I’ve two items of recommendation: discover a good mentor, and get your licenses and certifications as early as attainable.
Somebody I initially labored with requested me why I needed to get my Sequence 7, considering that I wouldn’t want it. However fortunately, I had a terrific mentor who regarded out for my greatest pursuits, made me conscious of the challenges I’d face as a minority within the trade, and inspired me to get these licenses and certifications. If it hadn’t been for him, I in all probability wouldn’t have stayed on this trade.