This text is contributed by Murad Bushnaq, Founder and CEO of Morweb.
As a nonprofit skilled, you perceive the significance of a powerful on-line advertising and marketing technique. By tapping into digital channels and creating high quality content material, your group can develop its attain, increase its following, and direct supporters to get additional concerned in your efforts, whether or not that’s by donating, volunteering, or collaborating in your occasions.
Two of the most important belongings nonprofits have to extend their on-line visibility are their web site and social media presence. Quite than treating these as standalone instruments, your nonprofit ought to combine them to create two-way site visitors between these platforms and successfully introduce new audiences to your trigger (and maintain them actively engaged).
Connecting your web site and social media is simple when you’ve gotten the best instruments and methods. On this information, we’ll cowl the highest tricks to unify your advertising and marketing technique:
- Share your web site content material
- Encourage sharing with social media buttons
- Add social media reside feeds to your homepage
- Use social media as a fundraising device
By pairing your newfound information with a content material administration system (CMS) constructed for nonprofits, you’ll be effectively in your option to increase your follower rely and web site guests. Let’s start.
1. Share your web site content material
Your nonprofit web site incorporates a wealth of knowledge and sources that may be simply remodeled into participating social media posts. That is an efficient technique for enhancing content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.
For instance, let’s say you wish to spotlight your annual year-end fundraising occasion on social media. You would possibly embody a photograph from the final time you hosted the occasion, then embody a mobile-friendly hyperlink within the caption to your occasion touchdown web page. This manner, when you intrigue your social media followers together with your thrilling occasion, you may instantly direct them to be taught extra occasion particulars and register in your web site.
Listed here are a number of varieties of content material you may submit on social media to pique your followers’ curiosity and efficiently cause them to your web site:
- Movies. Your nonprofit would possibly have already got movies in your web site that cowl your historical past, introduce your staff and volunteers, or spotlight your occasions and packages. As an alternative of making new movies, repurpose these movies by sharing them in your social media. That is a straightforward option to generate extra content material in your social media channels and level viewers to your web site to get extra data.
- Podcasts. In case your nonprofit data an everyday podcast or seems on a visitor podcast, share snippets of the episode(s) on social media and direct followers to your web site to hearken to the complete factor. A podcast generally is a nice outlet for serving to your supporters get to know your employees and volunteers by interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
- Weblog posts. Maintaining together with your web site’s weblog means that you’re constantly creating new content material in your web site. This may translate into constant new content material associated to your tasks or upcoming occasions in your social media profiles! Share sneak peeks of weblog posts on LinkedIn or Fb to intrigue your followers, then cause them to your web site to learn the entire piece.
Create a content material calendar that features what will likely be printed in your web site and when will probably be shared on social media. This can assist you to keep on monitor with posting in each locations frequently so your followers and web site guests have new content material to learn and examine.
2. Encourage sharing with social media buttons
Placing social media buttons in your weblog posts, internet pages, and donation kind can empower your supporters to share these sources on their very own feeds when it’s recent on their minds. With one straightforward click on, they’re on their option to making a submit about your nonprofit for his or her followers to see.
To allow social sharing in your web site with ease, your nonprofit must work with the best web site builder. Morweb’s information to one of the best nonprofit web site builders recommends in search of a CMS that means that you can add social sharing buttons for in style platforms together with Instagram, Fb, and LinkedIn—with no coding required, saving your nonprofit worthwhile time.
When you launch your social sharing buttons, place them by your navigation bar to ensure they’re prominently displayed on related internet pages. It’s also possible to design them to match the branding of your web site, together with the typography and colour scheme, in order that they mix properly together with your web site.
3. Add social media reside feeds to your homepage
In case your nonprofit CMS affords a social media module, you may simply add social media reside feeds to your web site. Reside feeds mechanically replace if you submit on social media to show your new content material. Select your most energetic accounts to showcase in a reside feed, as this can guarantee your supporters are seeing recent content material.
A social media reside feed is a good device for displaying that your group is energetic on each your web site and your social media profiles. By demonstrating that your group is frequently updating its content material and interacting with supporters on varied platforms, your group will seem extra organized, accessible, and reliable.
For instance, if a supporter is fascinated about volunteering together with your group on Giving Tuesday and sees a recently-updated social media reside feed that signifies an energetic on-line presence, they’ll know that your “Volunteer Info” web page is probably going correct and up-to-date, too.
To encourage the circulate of site visitors between your web site and social media profiles, put a “Comply with Us” button close to your reside feeds. This can assist your web site guests take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.
4. Use social media as a fundraising device
Each your web site and social media profiles can assist you pull in on-line donations in your trigger. By leveraging each of those instruments collectively, you may increase the help your group is receiving. To take action, you’ll must encourage each your social media followers and web site guests to make use of the web giving instruments hosted in your web site.
Listed here are a number of concepts for getting began:
- Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a wonderful platform for on-line crowdfunding. As a result of Fb handles cost processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however make sure that to incorporate a hyperlink to your donation web page in your fundraising web page to encourage extra contributions after the marketing campaign ends and even join month-to-month giving.
- Encourage peer-to-peer fundraisers to submit. In keeping with OneCause, peer-to-peer fundraising empowers your loyal supporters to take the fundraising reins and introduce your trigger to folks of their private networks. Have your prime supporters create peer-to-peer fundraising pages on-line, then instruct them to share hyperlinks to their pages and your web site on social media. This manner, their followers may give and be taught extra about your trigger, resulting in higher involvement down the road.
- Share details about tips on how to improve affect in your social media profiles. Publish on social media about ways in which donors can simply give extra. For instance, should you associate with an identical reward firm to embed an identical presents database in your donation web page, you may create a associated social media submit. In your submit, you may talk about tips on how to examine whether or not you qualify for matching presents and share it together with your donors to allow them to make the most of their employers’ company philanthropy efforts.
Social media provides you the chance to advertise your group’s fundraising campaigns to your group of present supporters, however don’t neglect that it additionally allows you to join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.
The Gist
Through the use of your social media to advertise your web site and vice versa, you may degree up your donor engagement, create stronger relationships with supporters, and convey in additional income. First, you’ll want to ensure your web site and social media are up to date and accessible, so remember to work with instruments like ready-to-go web site templates and social media schedulers to construct out a powerful digital presence. Keep in mind to maintain your viewers in thoughts and plan out mission-centric content material that can resonate together with your supporters.
