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Friday, August 15, 2025

Kiwi gross sales teaching startup Grw AI turns to US traders for document $2.2 million pre-Seed & valuation


New Zealand synthetic intelligence-augmented startup Grw AI has raised NZ$2.4 million ($2.2m) in a document pre-Seed spherical led by US traders in lower than a month at a NZ$12 million valuation.

The funding from a roll name of West Coast VCs and Silicon Valley angel traders with see the Grw AI group relocate from Auckland to San Francisco to drive the platform’s US push.

Grw AI makes use of synthetic intelligence to assist B2B gross sales group shut offers quicker and improve income with scalable 1:1 teaching options.

Sydney early-stage fund Investible supported the elevate alongside San Francisco’s Precursor Ventures and Seattle’s Incisive Ventures, with the angles together with former Slack and Salesforce authorized eagle David Schellhase, former Salesforce AppExchange EVP Woodson Martin, gross sales coach and creator Shari Levitin, former Salesloft CMO Lauren Vaccarello and former IBM exec Dave Brock.

The funds will probably be used to increase Grw AI’s product improvement group in New Zealand, and improve the platform’s capabilities.

Cofounded by serial entrepreneurs Alex McNaughtenAlistair McLeay and Daniel Ash, Grw AI launched in April 2024, and now have 20 paying clients, largely within the US, and in addition Australia, and New Zealand, together with Nasdaq-listed IDEXX, TradeWindow, Neara, Lumin and Relab.

McNaughten, co-CEO, mentioned nice teaching is about getting individuals to suppose in another way and in the end act in another way and scaling it in a personalised teaching has been a problem.

“We imagine that nothing impacts somebody’s efficiency and profession trajectory greater than 1:1 teaching and we’re scaling it out to hundreds of thousands of gross sales professionals with AI” he mentioned.

“This funding not solely validates our imaginative and prescient but in addition accelerates our capacity to remodel the best way organisations develop and empower groups.”

The trio headed to the US for funding, but in addition to substantiate the chance for his or her startup Stateside

“Alternative is in every single place in America and we discovered that folks genuinely need to assist,” McNaughten mentioned.

“We met one in all our traders whereas enjoying poker at an occasion in San Francisco, he dedicated over NZ$400,000 just a few days later. One other investor we met at a espresso store invested NZ$80,000 after a 40-minute dialog after which launched us to the Chief Income Officer of Slack.”

Dan Ash, Grw’s CTO, mentioned their worldwide push is a lesson for Aotearoa founders to suppose large.

“In simply three weeks in San Francisco, we accomplished our funding spherical,” he mentioned.

“We need to ship a message to fellow Kiwi founders: it’s completely doable to move straight to the US. There’s a lot alternative, funding phrases are way more founder pleasant and Individuals are extraordinarily supportive of Kiwis – simply recover from there!”

Co-CEO Alister McLeay, mentioned that whereas they’re US-bound, their hearts are at residence.

“Whereas we’re targeted on the US market, we’re proud to have began in New Zealand and are excited to construct a world-class engineering group right here,” he mentioned.

“[Advisor] Linda Jenkinson and her LevelUp neighborhood for development founders in New Zealand has had a huge effect on our capacity to go straight to the US.”

Relab head of development Brigitte Mandeno mentioned the outcomes from utilizing the startup have been spectacular

“Grw AI’s platform has been invaluable for us resulting in a outstanding 400% improve in month-to-month gross sales,” she mentioned.

“The actual-time suggestions and tailor-made AI teaching have been game-changers, equipping our group to deal with advanced gross sales and buyer questions with confidence.” –



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