[Guest Post] The Diagram of Moral Storytelling Excellence

Immediately’s visitor put up on moral nonprofit storytelling is from Caliopy Glaros. Caliopy is the Founder and Principal Marketing consultant at Philanthropy With out Borders, a agency with experience in moral storytelling, donor engagement, and strategic planning. This text was initially printed on her weblog. You’ll be able to study extra in her coaching in The Nonprofit Academy referred to as “Moral Nonprofit Storytelling: From Exploitation to Empathy.” 

by Caliopy Glaros of Philanthropy With out Borders

That is a kind of tales we inform ourselves: That fundraising workers and program workers aren’t aligned in storytelling.

There’s a notion that the fundraising workers prioritize the wants of donors, desirous to overly concentrate on the unfavorable facets of purchasers’ lives and commodify their tales into “belongings” for the annual enchantment.

After which there’s a notion that program workers, who work extra intently with purchasers and know issues about their lives and circumstances that may solely be identified by time and belief, are too protecting of their purchasers’ identities and tales; so cautious and cautious that they forestall tales from getting out and impede the fundraising efforts.

The story is that the fundraising workers and program workers simply can’t see eye-to-eye.

This dichotomy is definitely false, however the rigidity is actual. I do encounter these beliefs in organizations massive and small, however I’m right here to let you know that there’s all the time, all the time overlap.

First, we are able to acknowledge that each our roles rely on belief and the relationships we domesticate. For program workers, their major relationships are with purchasers, and for fundraising workers, our major relationships are with donors.Second, each roles harness the facility of tales, we simply use these tales in numerous methods. Program workers could also be utilizing tales to show, to advocate, or to encourage, whereas fundraising workers use tales to do… effectively, truly the identical factor. See, we don’t use tales to boost cash, we use tales to show, to advocate, and to encourage, and philanthropy is the pure consequence of somebody feeling impressed.Lastly, it’s value mentioning that many organizations have purchasers who donate – which makes them donors too! And a few of our donors could share lived experiences with our purchasers, if we solely take the time to study this about them.There’s all the time overlap. However the overlap in our roles or motivations just isn’t what’s necessary. What issues in moral storytelling is the overlap in what compels our donors to provide, and the way your purchasers or story contributors need their tales informed.

What Compels Donors to Give or Have interaction

We should inform tales in a approach that resonates with our donors, however that doesn’t imply it ought to come on the expense of our purchasers’ dignity.

Whereas some individuals might imagine a photograph of a crying baby is extra prone to elicit funds than one in every of a smiling baby, this has not been confirmed in analysis. Even a number of the most sturdy research contradict each other or present inconclusive outcomes. “What” compels donors to provide can’t be lowered to a unclean tear-streaked face, or tales of profound hardship. Making an attempt to measure donor motivations in A/B advertising assessments is difficult and we are sometimes not ready to attract concrete conclusions as to why some campaigns had been marginally extra profitable than others. However when researchers truly ask donors what they need, here’s what they are saying:

1. To really feel seen, heard, and valued
2. To know their reward will make a distinction
3. To really feel part of one thing larger than themselves.

Is that actually at odds with the dignity of our purchasers? It doesn’t need to be, so long as we’re ensuring to inform tales the way in which our purchasers need them informed.

How Your Story Contributors Need Their Tales Advised

How do our contributors need their tales informed? How do they wish to be understood and remembered by audiences? It’s inconceivable so that you can reply that query for them. As an alternative, we should commit ourselves to a strategy of securing suggestions from our purchasers to make sure that we’re telling tales which are true, that honor them, and that maintain our organizations accountable. You need to get suggestions out of your purchasers. You need to deal with them as collaborators and co-authors in your storytelling course of. My articles on suggestions gathering, interviewing, and modifying are good locations to begin.

© Philanthropy With out Borders

Your (and Your Group’s) Identification and Strengths

Lastly, there’s yet one more piece of this diagram, which is your personal identification and strengths as a storyteller, in addition to that of your group.

You’re the filter by which the tales get informed, the microphone that amplifies the messages. How is your identification or expertise located regarding the communities mirrored in your tales? And what about your group as an entire? Who’s represented in your group? What’s your group’s relationship to the communities you accomplice with?

One problem the nonprofit sector has is the disconnect between the experiences of its workers within the fundraising and advertising workplaces, and people of the individuals mirrored within the tales they inform. There are workers who’ve by no means skilled starvation, displacement, or conflict, and are telling tales about individuals who have.

We do have to decide to recruiting extra workers from our consumer populations, however these efforts is not going to exchange the significance of gathering consumer suggestions, nor will they exchange efforts that we (I imply all people) ought to spend money on sustaining consciousness round our personal biases, assumptions, and the bounds of our personal experiences. And… I additionally don’t need you to see these very regular human issues as deficits to your character or to your job. As an alternative of being afraid of what we lack or of what we don’t know, we are able to reframe our enhanced self-awareness, self-skepticism, and self-accountability as a energy.

Asking “How do I do know what I wrote is true?” holds our work to the next normal, and lets us know when we have to search out extra data to strengthen our tales. Asking, “What’s influencing my perspective?” enhances your self-awareness and means that you can de-center your self from the story. What we’d like is:

1. Self-awareness
2. Curiosity
3. A willingness to be modified by what we study.

These are extremely highly effective abilities (I view them as abilities, not values or traits, as a result of now we have to actively observe them with a view to declare to embody them). We’re not born with these abilities – they’re realized and cultivated over time. Have fun these strengths and leverage them to do good work.

As on your group, if it doesn’t have illustration from the consumer inhabitants, or just isn’t client-led, or client-driven, ask what you are able to do to amplify the voices of companions, or how one can turn into extra client-led. Additionally ask how, as a company, you may embody the practices of self-awareness (consciousness of how your group is located throughout the neighborhood and the way it’s perceived by that neighborhood), in addition to openness to consumer suggestions, and willingness to alter and adapt.

Your storytelling technique lies clearly on the intersection of those three components: what compels donors to have interaction, how contributors need their tales informed, and the strengths you carry to your function.

If you need extra like this, try Caliopy’s coaching on moral storytelling within the Nonprofit Academy referred to as: “From Exploitation to Empathy.”