AI instruments are in every single place, they usually’re extra than simply hype! Right here’s our information on how AI can assist your charity get extra environment friendly and attain your fundraising objectives quicker.
AI instruments and options are popping up in additional locations on daily basis, from serving to you write snappier emails to choosing your subsequent playlist.
However the actual energy is in how these instruments could make your charity’s work simpler and extra impactful.
Due to years of analysis and hands-on studying, our groups have seen how AI can genuinely assist your fundraising efforts. So whether or not you’re simply curious or already dabbling, right here’s how AI can assist you notice developments in your information, write higher tales quicker, and assist your elevate more cash – so you may concentrate on constructing relationships and rising your mission.
Eager to develop your expertise in AI and a variety of different subjects? Apply for the Digital Studying Grant, 250 absolutely funded locations to spice up your digital fundraising skillset! Purposes shut quickly. Study extra and apply now.
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Easy methods AI can assist your charity work quicker
AI will be extremely useful, but it surely’s your empathy, creativity, expertise, and keenness that turns the output into one thing significant! Listed here are a couple of concepts for the way AI can flip your information into tales that transfer supporters.
A be aware about defending your information when utilizing AI. Keep away from importing paperwork, confidential information, or private info to AI instruments, and share summarised or anonymised information as an alternative of tangible figures. See the How you can defend your charity’s information part to study extra about holding your info protected. Study extra from ICO.UK in regards to the ideas of knowledge safety and GDPR when utilizing generative AI.
- Make sense of your information. 45% of charities need assist analysing their information, and AI will be that useful companion! Share summarised or anonymised fundraising or donation information, net site visitors, e mail efficiency, or social engagement information with AI, then ask what developments it could possibly see between all of them.
- Flip information into inspiring tales. AI will be nice for remodeling uncooked information into tales that join with supporters. For instance, inform AI what number of canine your charity re-homed final 12 months, and it could possibly assist draft a couple of impactful social media updates. However bear in mind you’re in management: edit or refine the content material additional by ensuring the updates are written in your charity’s genuine voice and tone!
AI prompting suggestions for charities
The perfect outcomes from AI come from human-AI collaboration. Use these suggestions to put in writing AI prompts that get you higher, extra significant outcomes.
- Clarify, particular requests. Higher prompting will get you higher, extra complete outcomes! For instance, as an alternative of, “Write a thank-you e mail for our fundraisers,” strive…
“Assist me draft a 150-word e mail welcoming new fundraisers to our charity’s annual marketing campaign. Hold it per our model’s voice and tone, and ensure to share how the cash they elevate will assist us construct 50 new rainwater harvesting programs for weak communities over the subsequent two years.”
- Give examples of the result you need. This helps eradicate pointless back-and-forth. For instance,
- “Summarise this as a bullet factors for our e-newsletter”
- “Hold the response below 150 phrases”
- “Make this thank-you message extra skilled for LinkedIn”
- All the time evaluate responses for accuracy. AI works greatest when paired with a human contact. Regardless of your immediate, at all times evaluate and edit responses from any AI instrument, as they’ll generally be incorrect or deceptive.
Knowledge security and privateness when utilizing AI
As with every digital instrument, AI use can include dangers. Listed here are a couple of methods you may assist maintain your charity and its supporters’ information protected, non-public, and guarded.
- Keep away from sharing delicate donor information or inside paperwork. Assume something you share might be stored or used to coach future fashions. By no means share donor names, contact particulars, monetary data, or something confidential. As a substitute, use anonymised or summarised information. If doubtful, maintain it out.
- Use shared work accounts as an alternative of non-public logins. In case your charity has an accredited shared or firm account for AI instruments, use that (with permission) as an alternative of a private account to scale back the chance of unintended publicity.
- Set clear inside tips for AI use. 22% of charities have already upskilled their staff in AI, simply up to now 12 months! A easy AI coverage can assist your staff perceive what instruments are accredited, what’s protected to share, and methods to do all of it responsibly.
JustGiving’s AI-powered instruments assist elevate more cash
Innovation by no means stops at JustGiving. Our AI-powered Story Enhancer is serving to fundraisers write stronger web page tales, making it 25% extra more likely to get donations, and contributing to £15 million extra raised!
And with Message Enhancer, donors can write much more highly effective messages when making a donation. Each are quick, free, obtainable to everybody, and constructed that will help you succeed. Strive the Story Enhancer demo, and learn the way we make our instruments highly effective, handy, and accountable in our Intelligence for Good technique.
Wish to really feel much more assured utilizing AI in your work?
The Digital Studying Grant is an excellent approach to dive in. It’s fully free and is designed to spice up your data and expertise in key areas of digital advertising that can develop your efficiency. Purposes shut quickly! Discover out extra and apply now under.
DIGITAL LEARNING GRANT
Apply now
Get the digital fundraising expertise, confidence, and training you want going into 2026.
Purposes shut 12 September 2025 at 5pm. Programme begins in January 2026.
