Matching items empower donors to make a bigger impression on the causes they care about. Nonetheless, there’s a major information hole that always hinders organizations from reaching their fullest potential. In different phrases, donors don’t learn about their employers’ initiatives, so that they’re not requesting their matches. The answer? Advertising and marketing matching items within the donation course of so supporters can entry details about the packages straight as they offer.
On this information, we’ll cowl 5 of essentially the most impactful ways in which nonprofits like yours are selecting to advertise gift-matching all through the donor expertise. This contains:
At most firms, submitting an identical present takes just a few minutes—and advertising matching items doesn’t need to be troublesome, both.
Why Advertising and marketing Matching Presents within the Donation Course of Issues
Along with driving matching present income, doing so may even encourage donors to offer extra. In reality, Double the Donation analysis reviews that 84% of donors usually tend to donate in the event that they know an identical present is being provided. Additional, 1 in 3 would give a bigger donation in the event that they knew it was being matched.
It is smart to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this sometimes happens whereas donors are actively making their donations, advertising matching items straight inside the giving course of is among the handiest methods you’ll be able to incorporate.
Let’s start!
Step #1: Advertising and marketing Matching Presents Inside Your Donation Web page
To find out matching present eligibility, you’ll must know the place your donors work. Fortunately, one of the vital efficient methods to gather donor employment information is by together with an optionally available discipline straight inside a company’s donation web page.
Donors are already offering your group with loads of helpful info—reminiscent of their identify, electronic mail, cellphone quantity, and even perhaps mailing deal with. Many people will be predisposed to enter their employer’s identify when prompted, as nicely. That is very true while you present a little bit of context as to why you’re looking for the knowledge within the first place—which is to determine matching present eligibility to get their donation doubled.
These are some finest practices for advertising matching items inside your donation web page:
- Embed Double the Donation’s autocomplete search instrument straight into the net giving kinds.
- Spotlight the advantages of taking part in matching present packages, basically rising impression on the trigger.
To not point out, the above research present that 1 in 3 donors are doubtless to offer a bigger present if matching is utilized to their donation. Because of this incorporating matching items in your donation course of may even lead to considerably elevated donation sizes to start with.
Instance Content material:
- “Please enter your using firm’s identify to find out your eligibility for a company matching present.”
- “Does your employer supply an identical present program? Enter your organization identify under—if your organization does match, you’ll obtain particular info on program tips and request directions on the affirmation web page after submitting your donation.”
Step #2: Advertising and marketing Matching Presents on Your Affirmation Display screen
Your donors are clearly captivated with your group—they usually’re at a considerably excessive degree of engagement upon finishing an internet donation. Make sure to spotlight simply how simple it may be for donors to double their donations by taking a single further step past their preliminary items.
These are some finest practices for advertising matching items inside your affirmation display:
- Make the most of related visuals to seize supporters’ consideration.
- Inform donors that almost all firms’ matching present submission processes could be accomplished in lower than 5 minutes.
- Embed Double the Donation’s matching present plugin straight in your donation affirmation display to supply donors with quick access to firm tips and kinds.
By that includes matching items straight on the donation affirmation web page, you’ll be able to intention to leverage donors’ giving momentum whereas your group and its trigger are nonetheless contemporary on their minds. It’s efficient and easy, and plenty of supporters shall be pleased to take this subsequent step—even perhaps instantly!
Instance Content material:
- “Thanks for giving to assist your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical present!”
- “Donation full! Search our matching present database to seek out out in case your contribution is eligible for a company match.”
Step #3: Advertising and marketing Matching Presents With Acknowledgment Emails
When your nonprofit receives a present, you need to at all times make sure you thank the giver—which is usually accomplished via donation follow-up (affirmation, acknowledgment, and many others.) emails. This electronic mail can also be an amazing alternative to advertise matching items to your donors. Their donations doubtless stay contemporary on donors’ minds, and just a little nudge saying that they’ll double their donations—with out shelling out one other cent—can go a great distance.
These are some finest practices for advertising matching items inside your acknowledgment emails:
- Incorporate hyperlinks to your devoted matching present fundraising web page the place donors can simply find further info.
- Use graphics or textual content hyperlinks to catch your reader’s eye and rapidly have interaction with them on the subject.
- Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any items slipping via the cracks.
- Present hyperlinks to recipients’ firm tips and kinds, or encourage donors to conduct a fast search of your easy-to-use on-line firm search instrument.
A person who has already made a donation to your group has demonstrated that they’re clearly captivated with your trigger. Ensure to focus on matching items within the acknowledgment letters and emails that get despatched out, emphasizing the elevated impression that matching items can have in your mission.
Instance Content material:
- “Thanks to your beneficiant donation to Atlanta College. Please click on the button under to find out whether or not your present is eligible for a company match out of your employer!”
- “Do you know that many companies supply worker giving packages the place they match donations to the Cat Rescue Membership? The tax-deductible part of your membership is generally eligible to be matched as nicely!”
Step #4: Advertising and marketing Matching Presents With Observe-Up Emails
After sending your preliminary acknowledgment electronic mail, take into account following up with a devoted electronic mail particularly centered on matching items. This follow-up can stand out in a recipient’s inbox. Plus, it serves as a mild reminder and helps them take the following step to maximise their impression.
Why is that this essential? Many donors are inquisitive about matching items however might overlook to finish the method with out a further nudge. A well-crafted, stand-alone electronic mail can present the readability and encouragement wanted to show curiosity into motion.
These are some finest practices for advertising matching items with devoted follow-up emails:
- Focus the e-mail completely on matching items. Maintain the message quick, clear, and to the purpose—centered on the chance to double and even triple their contribution.
- Use personalised content material when attainable. Reference the donor’s latest present and, if obtainable, their employer’s matching present program to make sure the method is tailor-made and related.
- Present a step-by-step information or hyperlink to a instrument the place donors can seek for their employer’s program and full the request.
- Incorporate visible components. Use eye-catching buttons, graphics, or banners to attract consideration to key factors, reminiscent of “Submit Your Match” or “Double Your Influence.”
For the perfect outcomes, we suggest triggering your matching present follow-up emails inside the first 24 hours of a donor making a present. This lets you seize their consideration whereas they’re nonetheless extremely engaged along with your trigger!
Instance Content material:
- “Do you know that your employer, the Dwelling Depot, affords a beneficiant matching present program? Click on right here to entry your match and make a bigger impression for our trigger! [link to match page]
- “Your donation of $100 doubtless qualifies for an identical present from the Walt Disney Firm. Submit an identical present request to your employer by finishing the next steps. Then, tell us while you’ve submitted your match by clicking the hyperlink under!”
Step #5: Advertising and marketing Matching Presents With Matching Reward Recognition
At this level within the course of, you’ve doubtless already thanked your donors for his or her preliminary contributions to your trigger. Most likely even inside the first 24 hours or so! However to your matching present donors, the appreciation shouldn’t cease there.
Recognizing your matching present all-stars after you obtain their company match is an effective way to proceed selling matching items to your supporters. On the identical time, you’ll be able to enhance the chance that donors will take part within the matching present course of for the years and donations to return.
These are some finest practices for advertising matching items with matching present recognition:
- Request that donors preserve you within the loop all through their match request course of. This lets you higher observe incoming firm matches with the related donor.
- Thank your matching present donors privately to precise your gratitude on behalf of the group and its beneficiaries.
- Contemplate recognizing accomplished matching items publicly as nicely—reminiscent of inside a e-newsletter or social media publish. This may be an effective way to thank donors and encourage others to take part.
- Acknowledge that matching present donors went above and past to request a company match on behalf of your nonprofit.
At this level, it’s additionally an amazing thought to reiterate the doubled impression made attainable by company matching items.
Usually, your matching present recognition efforts would be the final touchpoint you may have with a supporter relating to a specific donation. You’ll need to depart donors with a optimistic impression to make sure they’ll proceed the connection they’ve along with your trigger!
Instance Content material:
- “Thanks to your beneficiant assist of the Cat Rescue Membership. We’re pleased to tell you that we simply obtained a company match on account of your latest donation, and we drastically recognize the effort and time you took to request the match on behalf of our group.”
- “Do you know that hundreds of firms match donations made by staff? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date present, enabling her beneficiant $500 contribution to deliver $1,500 value of impression on our mission. Discover out in case your present could also be eligible, too!”
Closing Ideas & Extra Matching Reward Advertising and marketing Sources
When marketed nicely, requesting an identical present could be seen as the following logical step {that a} donor takes upon submitting their preliminary present. Whenever you incorporate matching present advertising efforts into your general donation course of, you’ll be able to assist information donors seamlessly from one activity to the opposite.
Start implementing the promotional methods outlined on this publish. Then, see the place it brings you when it comes to matching present success. You received’t be sorry!
For those who’re inquisitive about studying extra about matching items, learn up on our different complete company fundraising guides:
- Company Matching Reward Packages: The Definitive Information for Rising Your Income. Tens of millions of people work for firms that match items, lots of that are doubtless your donors. Discover out extra about matching items and why the packages proceed to be underutilized. Plus, see what you are able to do to boost extra via the funding supply!
- Bettering the Donor Journey with Matching Presents. Advertising and marketing matching items in your donation course of isn’t the tip of the journey to your donors. Nonetheless, it does present a further touchpoint for ongoing engagement. Study extra about enhancing your donors’ journey along with your group on this information.
- The Final Information to Advertising and marketing Company Matching Presents. Uncover further alternatives for advertising matching items to your viewers, together with on-line initiatives, offline efforts, and extra. Entry the free, downloadable information to be taught extra and get began refreshing your promotional technique.
