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Thursday, August 14, 2025

Alaska Airways’ enterprise lab spins out its first startup: Odysee


Odysee CEO Steve Casley sees greenback indicators in knowledge. Or extra particularly, AI-powered software program that may analyze reams of information to assist industrial airways get essentially the most out of its complicated flight schedules.

Odysee, the primary startup born out of an aviation-focused enterprise lab fashioned by Alaska Airways and UP.Labs, is doing simply that. The 2 corporations fashioned the enterprise lab final yr to create startups designed to deal with particular points in aviation journey, corresponding to visitor experiences, operational effectivity, plane upkeep, routing, and income administration. Odysee mentioned it has raised $5 million in a pre-seed spherical led by UP.Companions, the Los Angeles-based VC agency that’s related to UP.Labs. Alaska Star Ventures, which launched in October 2021, invested $15 million into UP.Companions’ inaugural early-stage fund.

Alaska Airways CEO Ben Minicucci flagged scheduling as a problem early on, in accordance with Casley. And it’s no surprise. Whereas there may be software program that gives flight knowledge evaluation and scheduling, Casley argues all of them lack the sort of real-time time — and critically, income predictions — that Odysee is constructing. 

“You want some instruments to make higher selections, as a result of usually throughout airways, schedule adjustments are made by planners with expertise that do it by instinct,” Casley mentioned in a current interview. “I wouldn’t say the seat of their pants, as a result of a superb portion of the time they’re going to be proper as a result of they’ve seen dangerous adjustments and good. However they by no means actually had the info to again up these selections.”

The software program, armed with knowledge, can run a whole lot of simulations inside seconds to shortly quantify how schedule adjustments would possibly have an effect on income, income, and reliability, in accordance with the corporate. 

“There are different optimizers on the market, however none of these fashions, or any of the businesses on the market providing optimization, to my information, supply income predictions,” Casley mentioned. 

The machine studying mannequin Odysee constructed accommodates about 42 attributes that contain every thing from the time and day of departure to visitors on a specific route and competitor schedules. The startup present in early simulations it was capable of save Alaska a whole lot of 1000’s of {dollars} on only one scheduling change. 

Odysee is at the moment conducting person acceptance testing with Alaska. As soon as that’s full, Alaska will start a trial of the software program, which Casley expects will start by the top of October. 

That may be a fast timeline contemplating UP.LAbs and Alaska Airways solely fashioned the aviation enterprise lab a yr in the past. The speedy path to industrial merchandise is one among UP.Labs’ chief promoting factors. UP.Labs, which first launched in 2022, is structured as a enterprise lab with a brand new sort of monetary funding car. The agency is partnering with main firms like Porsche, Alaska Airways, and just lately J.B. Hunt, to determine startups with new enterprise fashions that purpose to resolve that business’s greatest issues. Beneath every partnership, six startups shall be fashioned over three years. 

Beneath UP.Labs’ construction, these startups received’t be created solely to serve the company accomplice — on this case, Alaska Airways. Reasonably, they’ll function independently and as industrial enterprises from the get-go, ultimately bringing in income by promoting services or products throughout the business.

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