British Airways Renames and Revamps Loyalty Program

British Airways Renames and Revamps Loyalty Program

British Airways has as we speak introduced adjustments to its loyalty program, introducing new methods to earn Tier Factors to progress by the Tiers. 

The previous British Airways Govt Membership will probably be renamed The British Airways Membership and can include a brand new feel and look. As a part of the rebrand, British Airways is shifting to revenue-based elite standing, including milestones advantages between Tiers, and extra.

From April 1, 2025, Members can count on: 

• A brand new Tier Level system when flying: Members will earn Tier Factors based mostly on the price of their flight and, for the primary time, for ancillary spend together with seat choice and extra baggage. Members will earn 1 Tier Level for each £1 of eligible spend, which comes with recalculated Tier thresholds to replicate the brand new mannequin. 
  • Bronze: 3,500
  • Silver: 7,500
  • Gold: 20,000
  • Gold Visitor Listing: 65,000 (with no less than 52,000 earned by British Airways-marketed flights, qualifying add-ons and British Airways Holidays packages), and 40,000 to retain (with no less than 32,000 earned by British Airways-marketed flights, qualifying add-ons and British Airways Vacation packages).

• Tier Factors on a contribution to Sustainable Aviation Fuels (SAF): Members can even earn Tier Factors and accumulate Avios by buying a contribution to SAF, incomes as much as 1,000 Tier Factors per 12 months. Clients can even be capable of use their Avios as a type of cost, which they will do by merely visiting a devoted touchdown web page which will probably be reside on April 1, 2025.  

• Limitless Tier Factors on British Airways Holidays: Members will earn Tier Factors based mostly on the worth of all the package deal, with no restrict in place, making it attainable to earn elite standing in fewer journeys than below as we speak’s supply.  

Clients who already maintain bookings for journey after April 1, 2025 will probably be awarded Tier Factors based mostly on a conversion of the present technique. Any current bookings will earn proportionally the identical variety of Tier Factors, or extra, as they might as we speak. 

Later in 2025, Members also can count on: 

• Tier Factors on bank card spending: BA American Categorical Premium Plus Cardmembers will be capable of earn as much as 2,500 Tier Factors by spending on their card, with extra particulars to be introduced nearer to the launch date. This doesn’t apply to U.S. co-branded bank cards.

• New milestone advantages between Tiers: By introducing extra milestone moments between Tiers, Members will be capable of unlock rewarding advantages earlier than reaching their subsequent stage.  It will begin with presents of two,500, 4,000 and 5,000 Bonus Avios at milestones inside Bronze and Silver. Extra advantages will probably be introduced within the coming months.

Bonus Tier Factors

To have fun these adjustments, British Airways is providing restricted time bonus Tier Factors when reserving earlier than February 14, 2025 for journey from April 1, 2025. Bonus Tier Factors will probably be awarded based mostly on cabin, from Euro Traveller to First. 

Bonus Tier Factors will probably be awarded as follows: 

• Euro Traveller: 50 
• Membership Europe: 100 
• World Traveller: 70 
• World Traveller Plus: 140 
• Membership World: 210 
• First: 330