SAN DIEGO, Calif., March 7, 2024 – Concept Decanter, a video advertising company that helps monetary advisors write, file, produce, and market distinctive, custom-created movies, immediately introduced a partnership with FMG to carry {custom} movies to the web site platform.
FMG is the trade’s main monetary advisor web site supplier and just lately launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design help. Via the partnership, Concept Decanter will now allow FMG’s clients to file movies within the consolation of their workplace that work completely inside the specs of their FMG web site. The bundle contains assist planning, taking pictures, and producing video that can seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to provide a background video used for the “hero” part of their website or file an “about us” video. For many who have an interest, there’s additionally the power to get {custom} story scripting and dwell efficiency teaching throughout recording periods. The partnership is designed for advisors who need to modernize their web site and enhance website positioning by including {custom} movies and desire a resolution that’s each compliant and easy to execute.
“First impressions are lasting, and that’s true to your web site,” stated Concept Decanter Co-founder Laura Garfield. “While you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a robust, memorable impression … and that goes a great distance!”
“Your web site is your new reception space. It’s the place prospects type a primary impression and determine whether or not they need to take the subsequent step,” stated Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your website, in addition to enhance conversions. But many advisors don’t know learn how to produce an expert video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in one of the best place on their website. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their opponents.”
Create, Interact, and Convert with this Turnkey Resolution
- For each current FMG web site clients and advisors who’re new to the platform, Concept Decanter will ship out a pop-up studio and direct a distant shoot to file {custom} video. The gear features a mild and two mild stands, however the centerpiece for the file session is a distant studio app downloaded to the advisor’s telephone. Reside directing and training by way of the app from an Concept Decanter coach ensures nice pictures are captured.
- As soon as the recording is completed, the video clips are uploaded from the advisor’s telephone to Concept Decanter’s staff {of professional} editors. The completed video is delivered to the advisor for evaluate after which to FMG to be constructed into the “hero” spot on the high of the homepage.
- Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to provide a private “About Us” video that will also be added to the homepage. The Concept Decanter staff will assist plan, script, file, and edit this video, starring the advisor and the advisory staff. And it’s all performed remotely!
“With our distant studio, as a substitute of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video performed in 90 minutes,” stated Concept Decanter Co-founder Sharon Gottula. “Advisors have the possibility so as to add studio-quality video to their web sites with out the expense or trouble of an on-site shoot.”
About Concept Decanter
Established in 2014 by Laura Garfield and Sharon Gottula, Concept Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} images and multimedia videography expertise. This revolutionary inventive video company not solely helps monetary advisors create participating video content material, but additionally has the trade data to advise on boosting the agency’s and particular person advisors’ video advertising efforts. From constructing belief with present purchasers and strategic companions, to changing extra prospects to purchasers and rising the enterprise, video is a robust communication device – and Concept Decanter has a perfected a platform and array of service choices that attraction to any advisor who needs to be seen as probably the most credible, personable authority of their neighborhood and/or subject. Along with nurturing consumer relationships and fascinating prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Concept Decanter has produced hundreds of movies for advisors by way of the distant video service, and a whole lot of economic advisors have watched their observe develop whereas saving themselves time, cash, and complications. Be taught extra at www.IdeaDecanter.com.
About FMG
FMG powers an all-in-one advertising expertise platform designed for monetary advisors and insurance coverage brokers. With fashionable web sites, e mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising suite makes it straightforward to construct your model, keep in contact with purchasers, and develop your online business — all from one platform. Our options resolve probably the most time-consuming advertising duties, supporting your digital presence so you’ll be able to give attention to what you do greatest: serving to your purchasers. With over 40,000 clients, FMG presents an answer to match your advertising objectives. Whether or not you’re simply beginning or seeking to broaden your online business additional, our experience is exhibiting off yours. Click on right here to study extra.
