Copenhagen-based Propane, a brand new entrant within the European AI scene, has introduced a €1.2 million pre-Seed spherical because it units out to construct what it calls the “Working System for Buyer Intelligence”.
The funding spherical attracted backing from EIFO, Heartfelt, and several other notable angel buyers together with Anton Osika (Lovable) and Morten Wulff (GameAnalytics).
“For us, this funding fuels a daring mission. We’re not right here to construct one other survey or AI interview instrument! That’s simply the place to begin. The true ambition is to repair the damaged buyer intelligence stack. As an AI-native staff, we will do a lot injury available in the market. With a founding crew from Pleo, Neurons, Brandwatch, and extra, we’ve constructed million-dollar companies from the bottom up earlier than.
“Now, backed by key buyers within the Nordics and EU, we’ve acquired the momentum to do it once more, greater, and with a world mindset,” shared CEO & Founder Dennis Inexperienced-Lieber with EU-Startups.
Based in 2025, Propane is growing an AI-native insights engine, positioned as a next-generation Buyer Knowledge Platform (CDP), aimed toward changing outdated, fragmented buyer knowledge methods. As an alternative of counting on conventional survey-based instruments and legacy stacks, Propane’s platform guarantees to actively study from a broad spectrum of buyer and firm alerts – permitting groups to seize, join, and act on insights in actual time.
“For 15 years, I witnessed principally minor improvements in our stack. Now, AI is driving a serious overhaul of the normal, siloed instruments and static knowledge method; it simply doesn’t minimize it anymore. Those that adapt will thrive, whereas those that don’t change will get left behind. The winners shall be AI-native groups that revolutionise how we deal with buyer knowledge and acquire a deeper understanding of their markets quicker than their rivals,” mentioned Inexperienced-Lieber.
Based on Propane, firms right now are caught utilizing slow-moving survey methods or web promoter rating (NPS) instruments that, whereas helpful for storing knowledge, lack the aptitude to study from it or drive instant decision-making. Propane’s AI-first infrastructure is purpose-built to ship steady intelligence and make actionable insights immediately accessible for product and development groups alike.
“Propane is constructing the client intelligence infrastructure for contemporary product organizations, beginning with AI-powered, voice-based interviews. The staff, led by second-time founders with deep area experience, has demonstrated outstanding pace and drive. We imagine their long-term imaginative and prescient is completely timed with the market’s shift towards dynamic, steady intelligence methods. We’re assured of their capacity to execute and are thrilled and proud to assist them on this journey,” mentioned Joerg Rheinboldt, Common Companion at Heartfelt.
Buyers clearly see Propane’s potential to disrupt the way in which European firms perceive their markets. Notably, EIFO and several other high-profile angels joined the spherical, together with Asbjoern Malte Soendergaard (Tactile Video games), Jack Piunti (ElevenLabs), Jens Karstoft (Neurons, Zmags), Benjamin Rej Notlev (TechBBQ), and the staff from Founders.as.
“Absolutely automated, deeply contextual, and powered by agentic AI, Propane’s platform permits firms to conduct end-to-end qualitative interviews at scale, with precision and authenticity. Based by an skilled and execution-driven staff with deep area experience, we imagine Propane has the potential to grow to be a category-defining participant inside buyer intelligence. That is the sort of innovation Europe must compete within the world AI race, and that’s the reason we’re backing Propane,” mentioned Mathias Kaasgaard, Funding Supervisor at EIFO.
The startup’s mission to show pace right into a aggressive benefit displays broader traits in buyer knowledge innovation. In an more and more noisy and data-heavy panorama, these capable of translate buyer alerts into quick choices are anticipated to dominate.
Propane sees Europe as fertile floor for this transformation, given the relative shortage of AI-native buyer intelligence gamers on the continent.
“My focus is on true AI-first firms, people who embed AI into each a part of the enterprise. Propane stood out instantly. They’re constructing an AI-native insights engine, like a next-gen CDP – that compounds intelligence from each buyer and firm sign, rising smarter over time. It permits groups to immediately get concrete solutions to the questions that matter for each product and development groups. That’s why I’m investing and stepping in as Chairman,” mentioned Morten Wulff, Chairman and Investor at Propane.
Propane plans to make use of the funds to speed up product improvement and develop its early buyer base, beginning with voice-based AI interviews.
