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Friday, August 15, 2025

Double the Donation’s Yr in Evaluation: 2024 Version


As we wrap up 2024, it’s the proper time to look again and acknowledge the milestones, improvements, and influence achieved by our workforce and its companions within the nonprofit and company giving sectors. In Double the Donation’s Yr in Evaluation 2024, we’ll share key insights, highlights, and achievements which have propelled us ahead and helped nonprofits like yours make an excellent larger distinction.

All in all, this yr has been considered one of outstanding progress, with thrilling developments in matching reward expertise, ready-built integrations, and groundbreaking performance designed to assist nonprofits unlock extra from their fundraising efforts.

As a way to rejoice our successes, this overview will cowl:

Be part of us in reflecting on this yr’s wins as we gear up for an additional impactful fundraising season forward!

Vital product updates & enhancements

In 2024, Double the Donation rolled out a sequence of serious product updates and enhancements designed to enhance the office giving expertise for nonprofits and their donors. These updates have been instrumental in serving to our shoppers drive extra donations, simplify their workflows, and interact donors and different supporters extra successfully.

These product updates mirror our dedication to evolving alongside our shoppers’ wants, guaranteeing they’ve probably the most highly effective instruments to raise their office giving efforts. As we glance to 2025, we’re excited to proceed innovating and delivering new options that make a measurable influence on nonprofit fundraising.

Try an summary of three of our most impactful updates right here:

Double the Donation's year in review includes the Volunteer Hub rolloutDouble the Donation’s Yr in Evaluation: 2024 Version360MatchPro Volunteer Hub rollout

This yr, we expanded the capabilities of our platform by launching 360MatchPro Volunteer Hub, a built-in resolution designed to help organizations in focusing on company volunteer initiatives along with conventional matching reward administration. These initiatives, which embody volunteer grants and paid volunteer break day, can go a great distance in attracting, partaking, and retaining volunteers⁠. And 360MatchPro Volunteer Hub makes it simpler than ever to profit from the applications by rising consciousness and simplifying the engagement expertise.

Should you haven’t already, take steps to embed our Volunteer Hub database instantly into your Volunteers Information web page in your web site, together with any volunteer registration kinds you will have.

Be taught extra about 360MatchPro Volunteer Hub right here!

Double the Donation's year in review includes SOC 2 Type 2 compliance.Double the Donation's year in review includes SOC 2 Type 2 compliance.Achieved SOC 2 Sort 2 compliance

Safety and knowledge safety are prime priorities at Double the Donation, and in 2024, we took our dedication to the following degree by attaining SOC 2 Sort 2 compliance. This integral milestone demonstrates our adherence to rigorous requirements for safety, availability, confidentiality, and processing integrity.

Reaching SOC 2 Sort 2 assures shoppers such as you⁠—in addition to their donors⁠—that their knowledge is dealt with with the best requirements of safety and care. To not point out, it reinforces our function as a trusted accomplice for nonprofits that prioritize the safety of donor info.

Be taught extra about our SOC 2 Sort 2 compliance right here!

Auto-submission enhancements

Enhancing the auto-submission performance has been a serious focus in 2024, making it even simpler for donors to finish matching reward submissions with out the added handbook effort. Our most up-to-date enhancements to the auto-submission course of imply that donors are prompted to auto-submit their matches at a number of contact factors all through the donor journey, growing the probability that they finally achieve this. Now, donors are inspired to partake in auto-submission as soon as once more after they point out they’ve requested a match, however 360MatchPro has no file of the submission.

Double the Donation's year in review includes auto-submission.Double the Donation's year in review includes auto-submission.

All in all, these auto-submission enhancements streamline the matching course of, driving extra accomplished matches and enabling nonprofits to seize extra matching reward income. And it’s all executed with minimal effort and time!

Be taught extra about matching reward auto-submission right here!

Our repeatedly increasing consumer base

To this point this yr, our workforce has welcomed over 1,055 new shoppers to the Double the Donation household, increasing our neighborhood of nonprofits, academic establishments, and different fundraising organizations devoted to creating a distinction by way of matching items and office giving.

Every new consumer represents a singular alternative to drive extra donations, streamline fundraising efforts, and unlock the complete potential of company philanthropy. And we’re so grateful for the causes that belief Double the Donation to take action. This progress amongst our increasing consumer base strengthens our dedication to serving to nonprofits of all sizes entry vital matching reward income, finally growing their means to create optimistic change within the communities they serve.

All in all, we’re honored to work with a various array of organizations this yr and look ahead to supporting them as they proceed maximizing their fundraising influence by way of matching items and extra sooner or later.

Standout evaluations & testimonials

Double the Donation has been thrilled to obtain greater than 40 new 5-star Google evaluations, underscoring the influence of our dedication to buyer and consumer success. Every of those evaluations highlights the effectiveness of our gross sales and onboarding processes, the worth of our expertise, and the highly effective outcomes nonprofits obtain by way of our matching reward options.

Listed below are a number of examples collected within the final yr:

I’m thrilled that Double the Donation is seamlessly built-in with our new giving platform. Our minimal payment for the software program has paid for itself in a single week! We’re thrilled to have this as a part of our fundraising platform. This can be a game-changer. Simple to combine, and the workforce is so useful to set you up for fulfillment!

– Colleen Merrell, St. Mary-Basha Catholic Faculty


Implementing Double the Donation was an extremely clean and environment friendly course of. Our consultant guided me by way of each step, making it quick and straightforward to combine the employer match software program/widget into our nonprofit’s current methods. Her clear explanations and responsive help have set us as much as maximize our fundraising potential. We’re now absolutely ready to boost extra funds and additional our mission. I extremely advocate Double the Donation for any nonprofit trying to improve its donor matching capabilities!

– Kayla Moore, Shelter Inc.


Within the fast-paced realm of nonprofit fundraising, effectivity and effectiveness are important. Double the Donation is a standout platform that’s remodeling how organizations maximize their donation potential. Tailor-made for fundraisers and database managers, Double the Donation is greater than only a software—it’s a accomplice in driving profitable campaigns and streamlining donation processes.

– Katie Utterback, The Galloway Faculty


Along with Google evaluations, we additionally obtained quite a few buyer testimonials prior to now yr⁠—together with movies detailing the influence of our instruments on varied organizations’ efforts. Right here’s what a number of of those nonprofits have needed to say (or try our testimonials web page to look at the clips):

  • 360MatchPro has elevated our matching items an unbelievable quantity over the previous two years we’ve been using it, and it has helped us in so many extra methods than we may have imagined. ⁠— Emily Delp, Pelotonia
  • There’s a number of worth in telling a donor that their influence might be doubled and even tripled with just some clicks. Double the Donation makes it simple for our donors to see this worth and act on it just about instantly. On the again finish, the seamless integration with our database retains us up to date in real-time. ⁠— Adam Schafer, Youth on Course
  • I do know that we’re all the time on the lookout for methods to extra successfully and effectively do our work, and the alternatives that now we have in entrance of us with Double the Donation are countless from my viewpoint. ⁠— Jill Carrell, Pi Beta Phi Basis

Every of those beneficiant evaluations motivates us to maintain delivering the very best expertise for our prospects, and we’re grateful to our shoppers for sharing their success tales.

Trying forward, we’re excited to proceed empowering nonprofits with the instruments they should increase extra and make an excellent larger influence. And we hope to listen to from much more organizations benefitting from our instruments!

Community progress: new partnerships & integrations

2024 has been a yr of thrilling progress for Double the Donation’s integration community. With the addition of greater than 14 new partnerships and 11 integration enhancements, we’ve been in a position to considerably broaden our attain and capabilities.

Double the Donation's year in review includes new integrations.Double the Donation's year in review includes new integrations.These strategic collaborations are designed to offer much more worth to our shoppers by increasing entry to highly effective instruments, platforms, and assets that complement our matching reward expertise.

New integrations embody:

These partnerships are designed to permit nonprofits to seamlessly combine Double the Donation’s matching reward expertise into their current workflows, providing a extra streamlined and environment friendly expertise for each organizations and their donors.

By increasing our community of companions and repeatedly enhancing integrations, Double the Donation is making it simpler than ever for nonprofits to leverage matching items as a key element of their fundraising efforts. We’re excited to see the optimistic influence these partnerships will proceed to have as we transfer into the following yr, serving to much more organizations maximize their matching reward income.

General matching reward fundraising success throughout shoppers

In 2024, Double the Donation customers achieved outstanding success, collectively figuring out greater than $460,445,322 in matching reward income.

This can be a highly effective testomony to the influence of matching reward applications when paired with the correct instruments and methods. By means of efficient communication and proactive engagement, our shoppers had been in a position to attain extra donors, safe extra matches, and finally drive higher funding to help their missions.

To help this success, shoppers utilized our platform to ship a complete of 19,117,522 emails to donors, prompting vital engagement. Our customers noticed a formidable 71.55% open fee, too—effectively above trade averages. Moreover, tons of those emails had been interacted with, leading to a 9.6% click on fee (additionally above trade averages), indicating sturdy donor curiosity in matching items.

These metrics underscore the facility of Double the Donation’s options in amplifying donor participation and optimizing matching reward income. By driving sturdy engagement charges and making it simple for donors to finish matches, our shoppers are leveraging each alternative to spice up their fundraising success.

This yr’s outcomes spotlight the effectiveness of our instruments in serving to nonprofits increase their influence by way of matching items, and we’re proud to be part of their journey towards sustainable progress and extra.

Complete office giving database growth

Previously yr, Double the Donation has continued to strengthen its place because the main useful resource for matching reward and office giving info with ongoing enhancements to our complete database.

In the present day, our database accommodates over 24,493 firm data, offering an in depth useful resource for nonprofits to simply determine matching reward and different office giving alternatives throughout a broad spectrum of companies. This strong database represents greater than 26,802,622 workers, considerably increasing the attain of our shoppers to potential supporters worldwide.

However one of many greatest developments we’ve seen this yr is the introduction of VTO (or volunteer break day) applications to the database. We’re devoted to serving to nonprofits and faculties earn extra in office giving, and we imagine it must be simple so that you can leverage company volunteerism to energy your mission. These applications proceed to develop in reputation, and our database makes it simple to uncover and leverage their potential.

2024 Year in Review - Double the Donation's database growth2024 Year in Review - Double the Donation's database growth

Our continued give attention to database growth displays our dedication to serving to nonprofits unlock the complete potential of matching items and past. By offering complete, correct, and accessible firm knowledge, we’re enabling organizations to attach with extra donors, increase extra funds, and additional their missions with confidence.

Invaluable matching reward assets & supplies

To this point in 2024, Double the Donation has considerably expanded its library of assets, providing nonprofits much more instruments and supplies to succeed with matching reward fundraising. In spite of everything, our objective is to empower organizations with the information, methods, and sensible property they should unlock extra matching reward income and streamline their outreach efforts.

Amongst our hottest assets this yr are…

79 webinars and counting⁠—together with a number of of our prime classes right here:

129 new weblog posts, reminiscent of these fan-favorites:

New company volunteer-focused downloadable assets:

As well as, we additionally rolled out quite a few customizable advertising supplies instantly inside the 360MatchPro platform. These embody templates for matching items and volunteer incentives which might be free for shoppers to entry, personalize, and share, making it simpler to advertise the applications than ever earlier than.

With the introduction of those new assets, our workforce goals to equip nonprofits with every part they should succeed at each stage of the matching reward journey. As all the time, we’re dedicated to delivering high-quality supplies that make a tangible distinction in our viewers’s fundraising efforts, and we look ahead to including much more beneficial assets within the coming yr.


Wrapping up & further assets

As we shut out 2024, we’re grateful for the nonprofits, company companions, and donors who made this a outstanding yr. Collectively, we’ve pushed substantial change, innovated how matching items are recognized and managed, and enabled numerous nonprofits to increase their influence.

Going ahead, Double the Donation stays dedicated to enhancing the matching reward expertise, offering cutting-edge instruments, and supporting organizations in attaining their fundraising objectives. Right here’s to an much more profitable yr forward as we proceed to work collectively for a brighter, extra beneficiant future.

Thanks for being a part of this journey—let’s make 2025 even higher!

Enthusiastic about studying extra about office giving and the way Double the Donation can supercharge your efforts? Try the next assets:

Get started with 360MatchPro after learning from Double the Donation's year in review.Get started with 360MatchPro after learning from Double the Donation's year in review.

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