After the whirlwind of #GivingTuesday, many nonprofits discover themselves questioning the way to preserve the momentum of generosity—and benefit from company matching presents of their efforts. Whereas donations are likely to surge on Giving Tuesday, organizations can amplify their influence by making the next day simply as highly effective. And that’s why we’re introducing the concept of Matching Wednesday.
By strategically specializing in matching presents the day after Giving Tuesday, nonprofits like yours can create a further wave of assist that builds on the day prior to this’s success.
On this information, we’ll share every thing you want to know to get began with this distinctive and impactful marketing campaign concept. This contains:
Matching Wednesday will help nonprofits capitalize on donors’ enthusiasm, encourage extra workers to hunt company matches, and double (and even triple) the assist for his or her causes.
Able to learn the way? Let’s get began with the fundamentals.
What’s Matching Wednesday?
Matching Wednesday is a strategic fundraising initiative by which nonprofits can take part instantly following #GivingTuesday.
Whereas Giving Tuesday sparks a lift in donations from people desperate to assist their favourite causes, Matching Wednesday goals to maintain this momentum going by encouraging donors to double (and even triple) the influence of their contributions by way of company matching reward applications.
Right here’s the way it works: on Matching Wednesday, nonprofits attain out to donors who gave on Giving Tuesday (and even earlier than) and remind them to submit their presents for matching by way of their employers. They will additionally spotlight matching reward alternatives to new donors, underscoring the added influence their assist can have.
The thought behind Matching Wednesday is straightforward but highly effective—leveraging the keenness generated on Giving Tuesday to unlock much more funding for the trigger. By making matching presents simple and front-of-mind, nonprofits can flip a single day of generosity into an prolonged interval of amplified giving, serving to them attain their targets and maximize their mission influence.
Following Up With #GivingTuesday Donors
Giving Tuesday sees a number of the highest charges of charitable giving every year. In 2023, 34 million adults within the U.S. alone participated in Giving Tuesday festivities, contributing a complete of greater than $3.1 billion. And whereas a number of these presents had been matched by donors’ employers, the reality is that a number of matchable presents went unclaimed. And that’s the place Matching Wednesday steps in!
Following up with Giving Tuesday donors come Matching Wednesday is important to seize the total potential of company matching presents. Many donors could not understand that their contributions might be matched by their employers, successfully doubling and even tripling their influence on the trigger. However once they do know, they’ll be desperate to get entangled.
Right here are some things your workforce can do to interact these donors and benefit from Matching Wednesday:
1. Ship a Personalised Matching Present Reminder Observe-Up.
The day after Giving Tuesday, ship a follow-up message reminding donors who gave concerning the likelihood to make an excellent greater distinction with an identical reward.
Begin with a heartfelt thank-you for his or her Giving Tuesday assist, expressing gratitude for his or her contribution and sharing the influence it would make. Then, (re)introduce the idea of matching presents, highlighting that many employers will match their donations at no extra value to them. This light reminder can spark curiosity and encourage donors to verify if their employer participates in an identical reward program.
2. Educate Donors Concerning the Ease and Advantages of Matching Items.
Many donors could also be unfamiliar with how matching presents work. Use Matching Wednesday as a chance to teach them on the method. Present clear, easy-to-follow, and company-specific directions on how they’ll request an identical reward from their employer, and provide help for any questions or issues donors might need about matching reward submissions.
3. Set up a Sense of Doubled Impression.
Use Matching Wednesday to create a way of amplified donation influence by highlighting how helpful matched presents might be. Let donors know the way their contributions, when doubled, can tackle particular wants, reminiscent of offering extra meals, funding crucial applications, or increasing extremely demanded providers. This strategy makes the matching reward really feel like an extension of their Giving Tuesday contribution, deepening their connection to your trigger.
Participating Supporters Who Gave Earlier within the 12 months
Whereas the concept is centered across the better-known world giving day, it’s essential to notice that Matching Wednesday doesn’t need to be unique to Giving Tuesday donors, both. Actually, it’s additionally an excellent time to interact supporters who donated earlier within the yr however, so far as you already know, haven’t submitted their presents for matching.
By reaching out with a well timed reminder to submit their matches, nonprofits can flip earlier contributions into a brand new wave of assist on Matching Wednesday.
Right here’s the way to maximize engagement with these previous donors:
1. Section and Personalize Your Outreach.
Establish donors who gave earlier within the yr however could not have submitted their presents for matching. Ship a personalised e mail acknowledging their earlier assist and sharing how impactful it could be in the event that they submitted their reward for a match—and the way Matching Wednesday is the right time to do it. In spite of everything, a tailor-made message makes supporters really feel valued and motivates them to take the additional step, understanding that their contributions are nonetheless on the nonprofit’s radar.
2. Create a “Final Name for Matching Items” Marketing campaign.
Use Matching Wednesday as a ultimate push for matching reward submissions, presenting it as a time-sensitive alternative. Clarify that it is a final likelihood to double or triple their assist this yr, particularly for individuals who might need forgotten or missed the choice earlier. A way of urgency can encourage motion, as donors could also be extra prone to submit a match in the event that they realize it’s the ultimate alternative for the yr. Many corporations set up year-end request deadlines, too, which means time is of the essence.
3. Present a Easy, Step-by-Step Information for Matching Items.
Many supporters may hesitate to submit their presents for matching as a result of uncertainty across the course of. Embrace a fast information in your Matching Wednesday e mail to assist simplify it. A “Verify Your Eligibility” button resulting in a matching reward search instrument might be significantly efficient, permitting donors to shortly verify if their firm presents matching and entry any needed kinds.
Re-engaging previous supporters for Matching Wednesday permits nonprofits to revive donations from all year long and switch them into even higher influence. This last-call reminder serves as a straightforward and efficient solution to join with donors, guaranteeing their presents stretch additional and assist finish the yr on a excessive be aware for the trigger.
Finest Practices for Matching Wednesday Success
To maximise the influence of Matching Wednesday, nonprofits can implement a number of greatest practices to make sure their outreach is compelling and efficient. From focused follow-ups to clear messaging, listed below are methods that may assist nonprofits benefit from this post-Giving Tuesday initiative:
Point out matching presents main as much as and on Giving Tuesday, too.
Matching Wednesday is all about matching presents. However it shouldn’t be the primary time your viewers hears concerning the alternative. Actually, it’s greatest to start highlighting matching presents alongside Giving Tuesday promotions main as much as and on the large day.
By selling matching reward alternatives early and sometimes, nonprofits can start constructing familiarity with the applications. This could considerably enhance the day’s income, motivating extra donors to provide—and inspiring them to make their contributions go additional when the time comes.
To not point out, understanding that their donation might be matched may even encourage donors to contribute in bigger quantities. Matching presents permits donors to double or triple their contributions, which is a compelling cause to extend their preliminary assist. Analysis exhibits that fundraising appeals—reminiscent of these for Giving Tuesday—see a 71% enhance in response charge and a 51% enhance in common reward dimension when matching presents are talked about.
Take a multi-channel strategy to partaking donors.
On the subject of advertising matching presents, you need to be sure your message is getting throughout far and broad. Fortunately, a multi-channel strategy engages donors on a number of platforms, making it simpler for them to take motion and get entangled.
To not point out, every donor has most popular methods of receiving info. Some could reply greatest to e mail reminders, whereas others usually tend to have interaction on social media or by way of textual content. By reaching out throughout a number of channels, you possibly can make sure you’re assembly donors the place they already are.
Leveraging a mix of e mail, social media, SMS, and even cellphone calls empowers nonprofits to create complete, partaking Matching Wednesday experiences that maintain matching presents on the prime of donors’ minds.
Spotlight matching reward success tales.
Social proof is a strong instrument. On an enormous giving day like Giving Tuesday (or the next Matching Wednesday), incorporating success tales concerning company matching presents can go a good distance towards inspiring motion.
For the most effective outcomes, we advocate supplying particular examples as an example the ability of matching presents. Attempt sharing tales or metrics that showcase what matching funds have beforehand achieved on your group. For example, you may say, “Final yr, matching presents helped us present meals for 500 extra households.” Impression-driven messaging like this could encourage donors to behave, as they’ll immediately see how their matched presents contribute to the mission.
Alternatively, take into account sharing a quick story or instance of a previous donor whose reward was matched. You possibly can even supply a quote from a earlier matching reward donor to behave as a testimonial! In spite of everything, real-world examples can function highly effective motivation, serving to donors see the tangible outcomes of submitting an identical reward.
Put money into matching reward software program earlier than Matching Wednesday.
Main as much as Matching Wednesday (or Giving Tuesday, for that matter), you’ll need to conduct an evaluation of your present tech stack and determine when you have what you want for fulfillment. In the event you’re at present lacking a matching reward software program, we extremely advocate getting up and operating with such an answer previous to the beginning of the giving season.
In spite of everything, this sort of instrument simplifies the matching course of by enabling donors to shortly discover their employer’s matching reward coverage, kinds, and submission directions. The better it’s for donors to substantiate eligibility and entry kinds, the extra probably they’ll be to comply with by way of—so this isn’t one thing you need to overlook. To not point out, an automation platform like Double the Donation’s 360MatchPro can streamline the whole course of from begin to end, so your workforce doesn’t need to carry a finger!
Able to get began? Request a personalised demo or uncover your anticipated ROI with matching presents!
Share Matching Wednesday outcomes and outcomes.
After Matching Wednesday concludes, preserve the matching reward momentum by sharing the marketing campaign outcomes together with your supporters. For instance, spotlight the whole variety of submitted matches and the influence they’ll have in your applications. This type of transparency fosters belief and exhibits donors that their efforts to safe a match made a concrete distinction, setting the stage for continued engagement.
From there, you’ll need to observe key metrics, such because the variety of matching presents secured, complete matched income, and engagement charges, so you possibly can regulate and enhance your efforts for the subsequent yr. In spite of everything, a profitable Matching Wednesday can turn into an ongoing a part of your end-of-year fundraising efforts, extending Giving Tuesday’s influence effectively past a single day within the years to come back.
6 Pattern #MatchingWednesday Promotions
Able to get began selling Matching Wednesday however undecided the place to start? We’ve created just a few pattern promotions your workforce can use to interact its donors main as much as and on to the large day.
Matching Wednesday Textual content Message
Textual content message copy: Thanks for supporting us on #GivingTuesday! 🎉 Do you know your donation might go twice as far? At the moment is #MatchingWednesday—click on right here to see in case your employer matches: [Matching Gift Page URL]
Matching Wednesday E mail Template
Topic line: Have you ever given to [nonprofit] this yr? Double your influence as we speak—on #MatchingWednesday!
Physique:
Expensive [donor’s first name],
Thanks for being a part of the [nonprofit] household! Your assist means the world to us, and as we speak, on #MatchingWednesday, there’s an thrilling alternative to make your influence go even additional.
In the event you’ve donated to [nonprofit] this yr, you may be capable of double and even triple your reward by way of your employer’s matching reward program! Many corporations provide to match their workers’ charitable donations, however these matches typically go unclaimed. Submitting an identical reward request is an easy solution to amplify your influence and guarantee your generosity reaches much more folks in want.
Right here’s how one can take part in #MatchingWednesday:
- Verify in case your employer matches donations – Use our matching reward search instrument right here [Matching Gift Page URL] to see if your organization presents matching presents.
- Observe the supplied steps – In case your employer participates, full an identical reward request by way of their system by following the directions our instrument supplies.
- Watch your influence develop! Each matched greenback helps us convey hope and sources to much more people and households.
Why submit your reward for a match as we speak? Matching Wednesday is a restricted alternative to assist us shut out the yr sturdy and make a distinction for the communities we serve. Your assist issues, and by taking just some minutes to verify your match eligibility, you possibly can double the ability of your donation at no additional value!
Thanks on your continued generosity. Collectively, we are able to make an excellent higher influence.
Heat regards,
[Your Name]
[Nonprofit Name]
[Nonprofit Contact Information]
Matching Wednesday Fb Submit
Caption: Many employers match donations to [nonprofit], doubling (and even tripling!) your influence at no additional value to you. Take a second as we speak to verify in case your reward qualifies for a match by visiting the Matching Items web page on our web site: [Matching Gift Page URL] #DoubleYourImpact #MatchingGifts
Matching Wednesday Instagram Submit
Caption: It’s #MatchingWednesday! 🎉 Do you know that 1000’s of corporations match worker donations? Which means your reward might go twice as far—simply by submitting an identical request!
Don’t miss this opportunity to maximise your assist and make an excellent greater influence. Go to our Matching Items web page to be taught extra. #GiveMore #AmplifyYourImpact #MatchingGifts
Matching Wednesday LinkedIn Submit
Caption: #GivingTuesday was only the start! 🌟 Do you know that your donation might go even additional? Many corporations provide matching reward applications, which means your contribution might be doubled and even tripled at no additional value to you.
Now, Matching Wednesday is the right time to reap the benefits of this chance! In the event you gave to [nonprofit] yesterday or at any level this yr, verify to see in case your employer will match your donation. It’s a straightforward solution to maximize your influence and assist the causes that matter most to you.
Unsure if your organization participates? Don’t fear—simply use our matching reward search instrument to search out out: [Matching Gift Page URL]
This #MatchingWednesday, let’s make each greenback rely for much more. Thanks once more for serving to us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday
Matching Wednesday Twitter Submit
Caption: #MatchingWednesday is right here! 🎉 It’s the right likelihood to make your #GivingTuesday reward go even additional. Verify to see in case your employer will match your donation and double your influence as we speak! [URL]
Subsequent Steps & Further Giving Season Sources
Establishing a Matching Wednesday marketing campaign following Giving Tuesday is a great manner for nonprofits to increase their outreach—and make each reward rely twice. By selling matching reward alternatives instantly after a significant giving day, organizations can reinforce their message, attain new donors, and deepen their influence general.
This strategic timing leverages the worldwide reputation and in depth goodwill of Giving Tuesday and engages donors additional, reminding them that their assist can do extra. Embracing the concept of Matching Wednesday can make sure the season of giving extends past a single day, unlocking new potentialities for funding and progress within the year-end season and past. Simply don’t overlook to equip your workforce with the fitting software program going into it!
Focused on studying extra about matching presents heading right into a interval of vacation giving? Try these extra sources:
