Hey YNABers, Meet Blurple! | YNAB

Okay, spoiler alert: we’ve had a bit makeover. And by little, I imply… nicely, you’ll see.

I do know what you is perhaps pondering: “Change? Why change?!” However, as we close to our twentieth 12 months serving to of us such as you reshape their cash mindsets, we thought: what if we up to date our look to make it really feel much more “us”?

We’ve all the time been about celebrating your victories—each aha second, each story shared, each milestone smashed. And that is not altering. Our aim is to create a world the place your cash feels much less like a looming storm cloud and extra like a vibrant and sunny day—filled with potentialities. A world the place you aren’t simply frittering away your life’s vitality within the type of {dollars}, however you’re really celebrating the outflows of your hard-earned money—you’re loving the particular treats, the added houseplants, the Disney cruises, heck, you even love your companion’s rising insulated water bottle assortment!

We wished our vibe to replicate what you may need recognized about YNAB all alongside—that one thing so simple as an app and a way was the instrument that lastly empowered you to change your relationship with cash. The place funds may need felt complicated or traumatic earlier than, now you’re within the driver’s seat feeling assured, content material, and safe together with your spending selections.

To us, that confidence seems *bolder* than our prior look. And in a extra apparent celebration of our group—that’s YOU!—we wished a model that would showcase your actual tales in a extra real approach.   

Curious what that appears like? Carry on studying (and watching) and we’ll provide you with a tour!

Dive into The New YNAB Look

Meet Blurple: Allow us to introduce you to our swanky new blurple emblem. Blue? Purple? No, blurple! It’s our contemporary pop of coloration, your new sidekick within the app, your electronic mail buddy, and your homepage hero.

A Cohesive Look From Web site to App: We’re thrilled, simply thrilled, to say that when somebody sees the web site after which opens the app, the colours are the identical! It’s like a Canadian tuxedo! Oh, you by no means seen they had been totally different? Oh, um, neglect we ever stated something. 

Web site Glow-Up: Positive, our app bought a contemporary new coat of paint. However our web site? That bought the entire home rework. Simpler to navigate, extra pleasant to learn, and a cleaner navigation so you will discover what you want, once you want it. Whilst you’re there, have a bit hunt for a couple of enjoyable interactive Easter eggs our designers snuck in.

YNAB Extra Accessible Than Ever: We’ve introduced in testers with an eye fixed for coloration accessibility and we’ve even added a brand new function on this launch that provides an choice for elevated distinction ranges in class balances to make it simpler for essentially the most often occurring type of coloration blindness to rapidly differentiate between spending capsules.

The Faces of YNAB: Our model now shines a brighter highlight on YOU, our YNAB group. Anticipate extra actual individuals, actual photographs, and actual tales as a result of, let’s face it, you’re the true MVPs.

Whats up, Want Farm Font: For these with a eager eye, we’ve bought a contemporary font. We name it Want Farm, and sure, we had as a lot enjoyable naming it as we did creating it.

On the coronary heart of it, YNAB is and all the time shall be about you. Sure, we’re raving about fonts and logos right here, nevertheless it’s the group—the tales, the triumphs, the expansion—that makes YNAB what it’s.

Thanks for being with us, each step of the way in which. Let’s make YNAB’s subsequent 20 years even higher.