London-based Hormona, a HealthTech firm utilizing AI and at-home testing to assist girls observe, perceive and optimise their hormones, has raised a €7.8 million Seed spherical to gas their growth and assist launch its hormone checks.
The spherical was led by Voima Ventures (Helsinki) and co-led by SuperNode International VC (London). The spherical additionally acquired backing from DLF Ventures, in addition to earlier buyers, Swedish Nascent Make investments and Techstars within the US.
Hormona CEO and Co-founder Karolina Löfqvist feedback: “For too lengthy, girls have needed to undergo by way of hormonal points, counting on trial and error and ready till signs change into insufferable. That’s no method to dwell. We constructed Hormona to vary that – to provide girls management over their hormonal well being with out having to spend years struggling, as I did. This funding brings us one step nearer to creating real-time hormone monitoring accessible to girls all over the place with out the necessity for a number of blood attracts. We’re proud to be main the best way and bettering girls’s well being, one consumer at a time.”
Based in 2020, Hormona is a girls’s well being firm utilizing AI and at-home testing to empower girls to know and handle their hormone well being. Co-founded by Karolina Löfqvist (CEO) and Jasmine Tagesson (COO), Hormona supplies personalised hormone monitoring and expert-backed steerage to assist girls handle hormonal imbalances and associated circumstances.
The corporate collaborates with a group of endocrinologists, gynaecologists, and nutritionists to ship science-backed insights. With a group of 12, Hormona has raised €10.2 million in complete funding. Hormona was created with scientific consultants in endocrinology, gynecology and diet to assist customers handle hormone-related circumstances and higher perceive their well being.
The corporate was impressed by Löfqvist’s private expertise, by which a typical hormonal situation derailed her life and went undiagnosed for years regardless of looking for in depth medical assist. Hormona says Löfqvist’s story is much from distinctive, with 80% of girls expertise hormone-related points.
Inka Mero, Managing Accomplice and Founder at Voima Ventures provides: “At Voima Ventures, we search out visionary groups and daring science that may redefine whole industries, and Hormona is strictly that: they’re pioneering a worldwide motion in girls’s well being. By tackling probably the most missed but basic facets of girls’s well-being – hormonal well being – they’re giving thousands and thousands of girls the instruments, information, and empowerment to take management of their our bodies and lives. We’re extremely proud to face beside Hormona as they lead this well being revolution.”
Hormona has spent the final 4 years growing the “first absolutely quantitative hormone checks of their sort“, overlaying the complete scientific vary. With over 90% accuracy in comparison with conventional venous blood sampling, Hormona needs to pioneer a brand new, far more accessible method to observe hormonal well being.
Past the checks, Hormona’s app, which educates girls on hormonal points, has been downloaded in 190+ international locations. The app is experiencing 30% month-over-month progress, whereas 80% of customers stay lively after 12 months.
Gina King, Accomplice at SuperNode International VC feedback: “The way forward for girls’s well being is proactive, data-driven, and deeply personalised – and Hormona is making that future a actuality. They’re bringing cutting-edge innovation to an space lengthy missed by funding and expertise, turning hormone well being from guesswork into precision. At Supernode International, we put money into firms that empower folks in how they dwell – and Hormona exemplifies that mission. By offering girls with insights that have been as soon as out of attain, Hormona is remodeling the panorama of healthcare. They characterize precisely the form of world-changing platform we’re proud to help as they scale globally and assist thousands and thousands of girls dwell to their fullest potential.”
Hormona believes that girls’s well being stays severely underfunded, underresearched and underserved. Simply 2% of world medical funding goes in direction of researching points particular to girls. In the meantime, in fairness funding, all-female Founder groups within the UK acquired 2% of complete fairness funding final yr, down from 2.5% in 2023.
In contrast to conventional hormone checks, which Hormona says price round €177 for a one-time check, Hormona reportedly affords reasonably priced, steady monitoring with out the necessity for a lab. This contributes to a wider gender well being hole the place girls spend 25% extra of their lives unwell than males.
Hormona is free to obtain on iOS and Android, with a premium model (Hormona+) providing tailor-made cycle predictions and well being programmes too cut back hormonal imbalance signs. Different Hormona choices embrace cycle-specific life-style ideas, symptom discount plans, and dietary supplements. Customers may also invite their companions to obtain phase-specific e mail updates with insights and recommendations on the best way to help them.
Inka Mero (Voima Ventures), who has invested in a number of HealthTech and mission-driven startups, and Gina King (SuperNode), a founding member of the feminine government community Chief, may also be a part of Hormona’s all-female board to help its subsequent section of progress.
