The American Most cancers Society (also referred to as ACS) is famend for its efforts in most cancers analysis, affected person assist, and advocacy. Nonetheless, one of many lesser-known secrets and techniques to its fundraising success lies in its efficient use of matching items. By doubling—and in some circumstances tripling—donor contributions by company matching present applications, ACS has been in a position to considerably enhance its fundraising outcomes.
On this publish, we’ll take a better have a look at how the American Most cancers Society harnessed the ability of matching items to double donations—and see what different nonprofits can be taught from their strategy. Particularly, we’ll cowl:
Double the Donation sat down with the American Most cancers Society to debate the group’s matching present technique. Focused on studying extra about how they led to standout matching present success? Be at liberty to observe a short snippet from the webinar right here—or skip beneath to entry a recording of the complete, on-demand occasion.
Let’s start!
American Most cancers Society: Organizational Overview
The American Most cancers Society (ACS) is a nationwide, community-based, voluntary well being group devoted to eliminating most cancers as a significant well being downside. Based in 1913, ACS has change into one of the crucial influential nonprofits within the battle towards most cancers, funding groundbreaking analysis, offering assist for sufferers and survivors, and advocating for most cancers prevention and early detection.
Immediately, the American Most cancers Society’s ongoing efforts are powered by volunteers, donors, and company companions alike, with matching present applications enjoying a crucial function in growing the influence of donations. All in all, this ensures that the group can proceed making strides towards a cancer-free future with the correct sources in tow.
How the American Most cancers Society Secured Inside Purchase-In for Matching Presents
In a latest dialog with key stakeholders—together with volunteers and paid employees alike—the American Most cancers Society found a niche in information that’s confirmed to be hindering the group’s matching present fundraising success.
When inside groups lack consciousness across the applications, they’re not taking the steps to rally particular person supporters to get entangled. Which means matching items are slipping by the cracks, and groups aren’t ready to cease it from taking place.
Consequently, the group made it a precedence to lift consciousness of matching items throughout its community—beginning with inside employees and fundraising volunteers.
Right here’s what it determined to do:
- Guarantee team-wide information. They acquired began by figuring out precisely how acquainted their viewers is with the concept of matching items. As soon as they’d a baseline for information, they made a plan to extend consciousness throughout employees and volunteers.
- Search enter from their stakeholders. Venture leaders requested round to see what sorts of supplies their staff would discover most useful. Because the group’s fundraising employees are those who will likely be distributing the sources, it made sense to collect their opinions from the beginning.
- Equip its fundraising staff with matching present supplies. A nonprofit’s fundraising staff performs a hands-on function in driving donor assist. ACS made positive its staff was able to encourage matching items by offering employees and volunteers with useful sources forward of time.
Keep in mind this: The extra an inside staff is ready to proactively pursue matching items, the more practical a response it could possibly count on.
P.S. Double the Donation’s Matching Present Academy is free for present purchasers to be taught from—and it comprises a wealth of sources for organizations to supercharge their inside information.
American Most cancers Society’s Exterior Matching Present Assets
With a view to fight the shortage of matching present consciousness the group was seeing, the ACS staff took time to create donor-facing supplies that supplied instructional context surrounding the applications.
These sources embody—however aren’t restricted to—the next:
- An identical present Q&A useful resource, full with widespread inquiries and the suitable responses.
- An explainer doc that demonstrates how a person will submit an identical present to their employer.
- A short video that overviews the matching present alternative and visualizes how a person will get entangled.
As soon as the staff had its matching present supplies created, it was time to share them with its community, each internally and externally. This allowed staff members and supporters to develop their information of the applications and in the end take part on the group’s behalf.
To not point out, to additional simplify the matching present expertise, the ACS options Double the Donation’s search device in each its advertising supplies and its video overview.
Get Extra Insights From the On-Demand Occasion Replay
We coated lots of the most important insights from the ACS matching items presentation on this overview. Nonetheless, there’s extra to be taught!
To listen to the complete dialog between our staff and the American Most cancers Society, get the webinar replay by filling out the shape beneath.
Wrapping Up & Extra Assets
The American Most cancers Society’s capability to double donations by matching items highlights the transformative energy of this fundraising device. By making it straightforward for donors to entry matching present alternatives, ACS has maximized the influence of every contribution.
Immediately, nonprofits of all sizes and styles can be taught from the American Most cancers Society’s technique to amplify their very own fundraising efforts and make a larger distinction. Matching items not solely enhance funds but in addition strengthen donor relationships, offering a win-win alternative for the causes they serve.
Continue learning! Learn our advisable sources to proceed rising your information on all issues matching items:
