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Friday, August 15, 2025

How Advisor and Olympian Roy Janse Interprets Objectives into Success


Roy Janse, CFP®, AIF®, managing associate of Goldfinch Wealth Administration, was 5 years previous when he watched the opening ceremonies of the 1976 Montreal Olympics on TV along with his household. He thought the athletes marching in to start out the Video games was the “coolest factor” and instantly determined he needed to be an Olympian sometime. Over the subsequent 20 years, refusing to easily dream about his objective, Roy put within the time and work essential to get to the Olympics. The lengthy journey, pushed by “blind dedication, principally,” was finally profitable. In 1996, he participated within the Atlanta Summer season Olympics as a member of the Canadian Crusing Crew.

Roy Janse

Roy Janse, CFP®, AIF®, with Commonwealth since 2009

With the Tokyo Summer season Olympics simply two days away, you would possibly suppose Roy can be excited to observe the competitors. However that’s not the case. He has fond reminiscences of the Olympics, however, as a sports activities fan, he’s extra interested by casually following European soccer. Nowadays, his laser focus is on enterprise and household (with some gentle coaching for half-marathons thrown into the combo).

Since starting his profession as a monetary advisor in 2002, Roy has put the identical arduous work and grit into managing his enterprise as he did into attaining his Olympic objective. We spoke about how his lifelong historical past of athletic coaching and competitors offers him the mindset to succeed as a monetary advisor. His views on that matter, in addition to some others, are down-to-earth and insightful—and never at all times what you would possibly count on.

Q: How has your journey to turning into an Olympic athlete helped you in your profession as a monetary advisor?

A: When folks take into consideration the Olympics, they’re imagining two weeks of thrilling competitors, stuffed with aspirational performances. For me, the 1996 Olympics was like an exclamation level in a winding run-on sentence. Earlier than getting there, my group aimed for a slot to characterize Canada within the 1992 Barcelona Olympics, however we misplaced to a different group. So, by the point I made it to the Atlanta Olympics, I’d been coaching for a few years. Numerous that work was painfully boring and repetitious. And the water was typically very chilly! Aggressive crusing shouldn’t be glamorous. 

Equally, serving to folks with their monetary planning, investments, and total wealth administration isn’t one huge occasion, the place “Growth!”, one thing thrilling is achieved. In actuality, the on a regular basis work is quite a bit just like the every day coaching I did for the Olympics. As a enterprise proprietor and advisor, I feel efficiently serving to shoppers isn’t like making an attempt for a home-run swing. It’s simply that common, on a regular basis dedication, persevering with to do what it’s essential to do.  

Q: How do you assist shoppers obtain their targets? Do you’ve gotten an outlined course of?

A: My course of is to concentrate on the place shoppers wish to go. It’s not about telling them what they need to do for the subsequent steps of their journey. I ask my shoppers, “What do you need to do?” Then, I’ll make sure that we work collectively to flesh out their targets correctly. My group and I determine how we will use our expertise to construct the monetary plan every shopper wants. So, sure, we have now a course of, however it’s extra about determining how we will create a customized resolution for our shoppers to assist them pursue their targets fairly than becoming them into one thing pre-designed.

Q: In 2019, as a Wealth Administration Thrive Award Recipient,* you had been acknowledged as one of many fastest-growing advisors within the U.S. How did your Olympic mindset translate to setting targets for enterprise progress?

A: As with athletics, I consider enterprise progress as a long-term endeavor. Invoice Gates as soon as stated, “Most individuals overestimate what they will do in a yr, however underestimate what they will accomplish in 10 years.” That’s a terrific perception. To use it to my enterprise, I’ve set a objective of rising a median of 20 % every year for the subsequent 10 years.

However I don’t fear about that on a day-to-day foundation—that will be a waste of time. As an alternative, I attempt to do what my group used to do again in our crusing days. We might concentrate on specifics, reminiscent of getting higher at boat dealing with or bettering our sail trimming methods. 

So, now, though my objective is behind my thoughts, I work on determining tips on how to make funding administration extra scalable, whether or not the agency must convey on one other advisor or to restructure the workplace director position—issues like that. My companions and I ask, “How can we change into extra environment friendly, give higher shopper service, and create a higher shopper expertise?” If we do all of these issues, I consider that, wanting the market going flat, we’ll develop our enterprise.

Q: What’s the perfect piece of recommendation you ever acquired? 

A: I’m kind of just like the antithesis of broad recommendation, since a lot about recommendation is situation-specific. You want the proper recommendation on the proper time in the proper scenario. Given how advanced and changeable life conditions are, simplistic recommendation can fall quick or be useless fallacious. That’s why I concentrate on designing options tailor-made to particular conditions. 

Q: You based your agency, Goldfinch Wealth Administration, in January 2021. What led you to make that transfer throughout a pandemic?

A: Fairly merely, I needed the liberty to go in precisely the route I envisioned as a result of the previous partnership I used to be in was restrictive for a few years. Final yr introduced on a whole lot of modifications actually shortly and compelled us to adapt. That’s a part of the enjoyable of life—going in numerous instructions and discovering new challenges so to develop.

Q: How did the pandemic have an effect on what you are promoting?

A: We’ve got shoppers everywhere in the nation, a few of whom I’ve by no means met head to head. As many advisors discovered, the pandemic meant shoppers received snug doing Zoom conferences. I additionally had video conferences with different Commonwealth advisors to speak about other ways to work. Typically, they ship fast movies or a private podcast that helps me study the place they’re at and the place I ought to be.

Q: What qualities make an advisor profitable? 

A: The folks expertise. There’s that saying, “No person cares what you understand, till they know that you just care.” That’s not going to vary anytime quickly. Except for that, fairly bluntly, success comes from working your bottom off. It’s simply a whole lot of arduous work.

Q: How has Commonwealth supported your agency’s achievements? 

A: I really like that Commonwealth’s philosophy is “We’re right here to serve you, that can assist you go in no matter route you wish to go.” From a philosophical standpoint, Commonwealth has been an ideal match for me and my companions.

Q: When you do watch the Olympics, do you root for Canada or the U.S.? 

A: The U.S., with one exception. With regards to the Winter Olympics, I nonetheless need Canada to win the gold medal in hockey as I understand how essential that’s for the Canadian folks. In any other case, I cheer for America 100%.

*The 2019 WealthManagement.com Thrive Awards checklist was compiled by measuring
share income progress over the earlier three years. Income was measured
as gross income from AUM charges, commissions, trails, hourly or subscription
charges, retainers, and different related wealth and funding administration income
earlier than any prices or bills. Total, greater than 435 advisors had been thought of,
and 250 (57 %) had been acknowledged. This award shouldn’t be indicative of the
advisor’s future efficiency. Your expertise could range. 



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