In at this time’s digital age, textual content messaging has emerged as one of the highly effective and efficient methods to attach with supporters—particularly relating to matching presents. Nevertheless, many donors stay unaware of those alternatives, leading to missed income for nonprofits. Fortunate for you, that’s the place matching reward textual content advertising and marketing comes into play!
By spreading the phrase about matching presents by way of SMS, your group can shortly inform supporters concerning the potential to multiply their contributions, enhance engagement, and drive extra funds towards your trigger.
On this submit, we’ll discover the important thing advantages of utilizing textual content messages to promote matching presents, share finest practices for crafting compelling messages, and supply examples that can assist you get began. Particularly, we’ll cowl:
Whether or not you’re new to SMS advertising and marketing for matching presents otherwise you’re seeking to optimize your present methods, we’ll information you thru profiting from this channel to maximise your matching reward income.
Let’s dive into how matching reward textual content advertising and marketing might help unfold the phrase, drive motion, and unlock extra fundraising potential on your nonprofit.
The Significance of Advertising and marketing Matching Items
Company matching presents provide important fundraising potential for nonprofits and colleges. Many corporations provide matching reward initiatives the place they match staff’ donations to eligible nonprofits, basically doubling and even tripling the unique contributions. To not point out, donors usually tend to give—and to offer in bigger quantities—after they know a match is on the market.
Nevertheless, a ignorance relating to the applications has finally led to billions of {dollars} in matches going unclaimed annually. So, what does this imply on your trigger?
All of it boils right down to this: taking a proactive strategy to advertising and marketing matching presents is crucial.
Selling matching presents successfully helps bridge the notice hole and motivates donors to reap the benefits of these company giving applications. By educating your viewers on how matching presents work, establishing social proof, and offering quick access to data and types, you may create a streamlined course of that encourages participation.
Why Market Matching Items By way of Textual content Message?
When you’ve established the overall significance of promoting matching presents, the query to reply is that this: What’s the finest channel, or mixture of channels, to get the job executed?
With excessive open charges and quick attain, SMS has the potential to considerably improve your nonprofit’s fundraising efforts—particularly relating to selling matching presents.
In consequence, advertising and marketing matching presents by way of textual content message is an extremely efficient approach for nonprofits to succeed in their supporters wherever they’re, at any time. In at this time’s fast-paced world, persons are all the time on the go, with their telephones shut at hand. Textual content messaging permits organizations to supply a direct and private contact that different communication channels can’t fairly match.
With just some faucets on their cellphone, donors can find out about matching reward alternatives and take motion instantly, making the giving course of easy and handy.
The effectiveness of textual content advertising and marketing for matching presents is additional underscored by its exceptionally excessive open charges. On common, textual content messages boast open charges of round 98%, far surpassing these of emails and even social media viewership. Which means that when a nonprofit sends a textual content message about matching presents, it’s virtually assured to be seen by the recipient.
By leveraging textual content advertising and marketing, organizations can be sure that their message isn’t simply delivered however really learn—considerably boosting the possibilities of donors following by with an identical reward request.
Moreover, textual content messages create a way of urgency and immediacy, prompting donors to behave immediately. This makes it an ideal software for time-sensitive fundraising efforts, corresponding to year-end campaigns or giving days, the place matching presents can considerably amplify the influence of donations. With mobile-friendly hyperlinks and knowledge at their fingertips, supporters can simply entry sources to finish the matching reward course of, resulting in extra submitted requests and elevated funding.
Greatest Practices for Revolutionary Matching Present Textual content Advertising and marketing
Within the quickly evolving panorama of nonprofit fundraising, textual content advertising and marketing has emerged as a robust software for participating donors and maximizing the influence of matching presents. As organizations search for modern methods to attach with supporters, leveraging SMS to unfold the phrase about matching reward alternatives can considerably improve outreach efforts.
This part will cowl finest practices for implementing efficient textual content advertising and marketing methods particularly tailor-made to matching presents.
Personalize your engagement.
Personalization is essential in any advertising and marketing technique, and textual content messaging isn’t any exception. When speaking with supporters about matching presents, it’s essential so as to add a private aptitude. This will imply addressing them by their identify, referencing their previous contributions, or offering employer-specific matching reward data.
By personalizing your messages, you present every donor that they’re a valued particular person reasonably than simply half of a bigger viewers, rising the chance that they may have interaction together with your content material and take the supposed motion.
Maintain your messages quick and candy.
Textual content messages have a personality restrict—and are sometimes learn on the go—so brevity is essential. Goal to convey your message in as few phrases as potential whereas nonetheless offering the important data.
A well-structured, concise message will be sure that your viewers can shortly grasp the aim and act accordingly. A simple strategy respects your supporters’ time and enhances the possibilities of them responding positively, as they gained’t really feel overwhelmed by prolonged texts.
Ship a hyperlink to your devoted matching presents web page.
Relating to matching reward textual content advertising and marketing, establishing a transparent and particular CTA (or name to motion) is a should. For one of the best outcomes, we advocate sending textual content visitors to a devoted matching presents web page in your nonprofit’s web site.
Together with a direct hyperlink to a centralized useful resource hub simplifies the method for donors, offering clear data on how matching presents work, program advantages and standards, and directions for involvement. To not point out, your match web page ought to have an embedded matching reward search software, making it simpler than ever for donors to uncover their matching reward eligibility and kick off the request course of.
Incorporate visuals and emojis.
Whereas SMS is primarily a text-based medium, incorporating visuals and emojis can seize your viewers’s consideration whereas enhancing your message’s attraction and readability. A well-placed emoji can add character and emotion to your message, making it really feel extra participating and pleasant. 💝 In the meantime, branded graphics or photographs will be included into multimedia messages (or MMS) as an instance your matching reward marketing campaign in a visible method.
These small touches could make a major influence, serving to your messages stand out in an usually overcrowded inbox.
💡 Prime tip: Use Double the Donation’s free matching reward advertising and marketing templates (accessible for purchasers to make use of inside the 360MatchPro platform) to create and distribute superbly branded, professional-level graphics.
Observe and analyze efficiency metrics.
Efficiency metrics are important to any advertising and marketing marketing campaign, permitting your staff to measure its success with tangible objectives and insights. Relating to monitoring and analyzing your matching reward textual content advertising and marketing, monitoring knowledge corresponding to open and click on charges, matching reward conversion charges, and extra is essential.
By analyzing these matching reward advertising and marketing indicators, you may acquire insights into what resonates together with your viewers, permitting you to judge, refine, and regulate your methods over time.
Bonus: Make the most of 360MatchPro’s enterprise textual content performance.
Along with internet hosting a devoted matching reward consciousness marketing campaign, one other approach to make use of textual content advertising and marketing entails following up with donors after they provide to your trigger. This lets you goal particular person givers with personalised messaging on the top of their engagement together with your trigger, rising the chance that they’ll take the following step for an identical reward.
It doesn’t must be an enormous enterprise, both. The truth is, eligible 360MatchPro customers can allow SMS follow-ups in just a few clicks, making certain donors obtain relevant messaging all through their journey. Whereas this characteristic is at the moment accessible just for Enterprise accounts, it gives a robust alternative for a corporation to carry its automated outreach to the following degree.
Enthusiastic about upgrading your account? Be taught extra right here.
25 Pattern Textual content Messages to Market Matching Items Properly
With the comfort of cellular communication, textual content messages present a direct line to your supporters. Nevertheless, crafting the proper outreach could be a problem.
To assist your nonprofit successfully promote matching presents and profit from this communication channel, we’ve compiled a variety of pattern textual content messages beneath.
Textual content message #1:
- “Do you know your donation might be doubled? Many corporations provide matching presents for worker donations. Verify if yours does and make a good greater influence: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #2:
- “Double your influence at this time! Many employers will match your donation to [Nonprofit Name]. See if your organization participates right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #3:
- “You gave. Now your employer can, too! Discover out if your organization matches donations to [Nonprofit Name] and improve your reward’s influence: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #4:
- “Matching reward alert 🚨 Your employer could possibly match your current donation to [Nonprofit Name]. Discover out right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #5:
- “Stretch your assist additional! 💪 Your donation might be matched dollar-for-dollar by your organization’s matching reward program. Verify eligibility: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #6:
- “Nice information! Many corporations will match worker donations to [Nonprofit Name]. Double your donation at this time by checking right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #7:
- “Need to make a good greater influence? 💥 Your employer may match your current donation to [Nonprofit Name]. Be taught extra about matching presents: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #8:
- “Thanks on your donation! Do you know it may go twice as far with an identical reward out of your employer? See if you happen to’re eligible: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #9:
- “Assist us attain our aim! 🎯 Your donation will be doubled with an identical reward out of your employer. Verify your eligibility: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #10:
- “Double your donation with out giving twice. 💸 Many employers match worker presents. Discover out if yours does right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #11:
- “Don’t miss the prospect to double your influence! Many corporations match worker donations. See in case your reward is eligible for a match: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #12:
- “Multiply your generosity! 🌱 Your donation might be matched by your employer. Discover out if your organization participates: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #13:
- “Do you know? Your employer may match your current donation to [Nonprofit Name], making your reward go even additional. Verify now: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #14:
- “Double your assist for [Nonprofit Name]! Many corporations will match your donation. It solely takes a minute to verify in case your employer participates: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #15:
- “Your influence might be twice as nice! 🔍 See in case your employer matches donations to [Nonprofit Name] and submit your request right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #16:
- “Your generosity evokes others. Do you know your donation might be doubled by your employer? Be taught extra about matching presents: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #17:
- “Thanks for supporting [Nonprofit Name]! 🙏 Your employer may match your donation. Double your influence right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #18:
- “Matching presents are an effective way to extend your donation’s worth. See if your organization will match your current contribution to [Nonprofit Name]: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #19:
- “Maximize your donation! 🏆 Discover out in case your employer will match your reward to [Nonprofit Name] and assist us do much more good: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #20:
- “Make your donation go additional this Giving Tuesday! Many corporations will match your reward to [Nonprofit Name]. Verify if yours does: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #21:
- “Matching presents = double the influence! See in case your employer matches worker donations to [Nonprofit Name] at this time: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #22:
- “You’ve already made a distinction. Now, double it! See in case your employer affords matching presents to extend your donation’s influence: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #23:
- “Make your donation work twice as exhausting! 👐 Many corporations will match worker presents to [Nonprofit Name]. Verify your eligibility right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #24:
- “Do you know your reward might be doubled at no additional value to you? See if your organization matches worker donations to [Nonprofit Name]: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #25:
- “Your assist means the world to us. 🌍 Take it a step additional by submitting an identical reward request if your organization participates: https://doublethedonation.com/matching-gift-text-marketing/.”
By leveraging textual content advertising and marketing as a direct communication channel, your staff can shortly and successfully remind donors about matching reward alternatives, maintain them engaged, and encourage them to take motion.
Simply bear in mind: the secret’s to tailor your messaging to resonate together with your supporters, encourage participation, and finally assist your group maximize its matching reward potential.
Case Research: How One Group Applied Matching Present Textual content Advertising and marketing
Save the Kids, a large-scale, international humanitarian group, determined to boost its matching reward efforts by using a textual content message advertising and marketing marketing campaign. The aim was to boost consciousness about matching presents amongst their supporters whereas sending visitors to their newly renovated office giving web page.
The textual content message advertising and marketing effort spanned a number of weeks and included focused deployments to totally different segments of Save the Kids’s subscriber base. The 2 key textual content messages within the marketing campaign have been despatched on November 17 and December 2, the latter being simply after Giving Tuesday.
Let’s have a look:
“Your donation to Save the Kids could also be eligible for an identical reward out of your employer. Be taught extra: https://savetext.us/mgift?mk=61090499
Reply STOP to Give up”
The primary message was despatched to roughly 57,000 subscribers who had engaged with Save the Kids over the previous yr. With no particular donation request included, the message aimed to boost consciousness about matching presents, encouraging recipients to be taught extra concerning the alternative. Regardless of not that includes a direct fundraising ask, the marketing campaign achieved a formidable click-through fee (CTR) of two.7%, translating to about 1,500 distinctive clicks. In consequence, the textual content message helped elevate $2,700 in donations, demonstrating that even delicate reminders can drive significant engagement.
“THANK YOU for supporting kids this Giving Tuesday…and all the time! Due to your generosity we’ll be capable of make a major influence within the lives of numerous kids. Now, do you wish to see if you may make your reward go twice as far? Verify in case your employer affords an identical reward program: https://savetext.us/TY-mgift?mk=33219057
Save the Kids
Reply STOP to Give up”
The second textual content message was focused at a a lot smaller section: round 3,200 subscribers who had made a donation inside the 4 days surrounding Giving Tuesday. This message noticed a robust CTR of two.6%, properly above the typical of 1.6% for related mass-market textual content campaigns. The success highlighted the effectiveness of focusing on current donors, particularly throughout excessive giving durations corresponding to Giving Tuesday.
Save the Kids’s textual content message advertising and marketing efforts proved to be an efficient option to improve consciousness of matching presents, attaining above-average click on charges and straight elevating funds by minimal outreach. This illustrates the potential of utilizing textual content message campaigns for nonprofits like yours, showcasing that personalised and well-timed texts can enhance engagement and income alike.
Trying to be taught extra? Entry the on-demand webinar recording right here to listen to straight from Save the Kids.
Wrapping Up & Further Matching Present Advertising and marketing Assets
Incorporating matching reward textual content advertising and marketing into your nonprofit’s outreach technique is a game-changer for maximizing fundraising outcomes. Given the immediacy and excessive open charges of textual content messages, this channel might help your group capitalize on matching reward alternatives which may in any other case go unnoticed—all in a well timed and handy method.
Finally, matching reward textual content advertising and marketing might help bridge the hole between supporters and the company philanthropy alternatives accessible to them, making certain that your nonprofit captures as a lot matching reward income as potential. Begin implementing SMS into your matching reward promotion technique at this time, and watch because it helps unlock extra funds, improve donor engagement, and elevate your group’s mission.
Able to be taught extra about strategic matching reward advertising and marketing efforts? Try the beneficial sources beneath:
