By specializing in only a few key methods, your group can begin unlocking new income streams with minimal effort. Whether or not you’re model new to matching presents or trying to degree up an current program, this information is designed to satisfy you the place you’re.
Able to discover how your small nonprofit can flip company matching presents right into a sustainable, scalable a part of your fundraising toolkit? Let’s start.
1) Designate a devoted matching reward level particular person.
For small nonprofits, managing matching presents doesn’t require a full division—it simply wants one particular person to take possession. By designating a devoted matching reward level particular person, you create accountability and guarantee this income alternative doesn’t slip by means of the cracks.
This position doesn’t must be somebody’s total job. It may be part of a growth staffer’s current tasks, a dedicated volunteer, or perhaps a board member with some fundraising expertise. What issues most is that somebody is persistently monitoring matching reward exercise, speaking with donors about their eligibility, and serving to the group observe up on excellent match requests.
Having a go-to particular person additionally means it’s simpler to remain organized, determine areas for enchancment, and begin constructing a system that works—even with restricted sources. Slightly consideration can go a great distance, and by making matching presents a part of somebody’s common workflow, your nonprofit can start unlocking extra worth from each donation with minimal further effort.
2) Prepare your workforce with ready-made academic sources.
Even with a small workforce, ensuring everybody understands how matching presents work is important. When your workers is acquainted with the fundamentals, they may help unfold the phrase, reply donor questions confidently, and determine matching reward alternatives in actual time.
The excellent news? You don’t must construct a coaching program from scratch. There are quite a few ready-made sources out there, notably from trusted suppliers like Double the Donation. The truth is, we provide a plethora of free and low-cost academic sources, together with webinars, weblog posts, downloadable guides, and our Matching Present Academy, to assist fundraisers at any degree rapidly stand up to hurry.
By carving out just a bit time to your workforce to study the ropes utilizing these pre-built supplies, you possibly can strengthen your total group’s capacity to advertise matching presents successfully. It’s a small funding that may yield vital returns in matching reward income.
3) Create an identical reward touchdown web page in your web site.
One of many best and handiest methods to spice up matching reward income is by making a devoted touchdown web page in your nonprofit’s web site. This web page serves as a central hub the place donors can find out about matching presents, test their eligibility, and discover step-by-step directions for submitting a match request to their employer.
For small nonprofits with restricted time and technical sources, this doesn’t have to be a fancy venture. A easy web page that features a brief clarification of what matching presents are, why they matter, and the way donors can take part is all it is advisable to get began. When you use an identical reward software like Double the Donation, you too can embed the corporate search widget instantly on the web page, making it straightforward for donors to lookup their employer’s program with out leaving your website.
As soon as your matching reward web page is stay, you should definitely hyperlink to it from key donor touchpoints: your donation kinds, affirmation emails, newsletters, and even social media posts. The better you make it for supporters to entry the data they want, the extra doubtless they’re to observe by means of and submit a match request, serving to your group increase extra funds with out rising your outreach efforts.
4) Gather employment data from supporters.
To benefit from matching presents, you first must know the place your donors work. One low-effort and easy strategy to collect this data is by tweaking your current donation kinds to incorporate an optionally available area that asks for the donor’s employer.
This one small adjustment could make an enormous distinction. As soon as a supporter’s employer, you possibly can decide if their firm affords an identical reward program—and observe up with tailor-made directions on the right way to submit a match request. Higher but, when you combine your instruments with Double the Donation, the shape can robotically determine match-eligible donors and immediate them to finish the following steps.
Since many donors don’t know their presents will be matched, this proactive motion helps uncover hidden alternatives and makes it straightforward to your workforce to observe up. And since the employment area is optionally available, it doesn’t add friction to the donation course of.
For small nonprofits, this is without doubt one of the quickest, handiest methods to construct a stronger pipeline for matching reward outreach with out including a serious administrative burden.
5) Automate your efforts with the fitting software program.
When you’re a small nonprofit attempting to do extra with much less, automating your matching reward efforts is usually a game-changer. The fitting software program can streamline your outreach, determine match-eligible donors in actual time, and information supporters by means of the submission course of. And all of it happens with out including further work to your workforce.
For nonprofits with underneath $500,000 in annual income, Double the Donation’s Necessities plan is a good place to begin. The free or “pay per utilization” pricing tier supplies entry to the world’s most complete matching reward database and means that you can embed an organization search software instantly in your web site. This fashion, donors can rapidly see if their employer affords an identical reward program and get directions on the right way to submit a request—and your workforce by no means has to carry a finger.
In case your group generates greater than $500,000 in annual income, nevertheless, the Commonplace plan is a greater match. At this degree, your workforce is probably going managing increased donation volumes, a number of methods, and extra complicated fundraising methods—which suggests you’ll profit from automation, CRM and donation platform integrations, customizable reporting, and enhanced donor engagement instruments. It’s additionally extra cost-efficient at scale, given the elevated matching reward income you’re positioned to herald.
Whether or not you’re simply getting began otherwise you’re able to degree up your efforts, utilizing software program to automate your matching reward outreach may help your small workforce unlock extra income and maximize influence, whereas retaining your workload manageable. The excellent news? Organizations of all styles and sizes usually see a 20-50% improve in matching reward income with automation, leading to a major inflow of extra funds and making it nicely definitely worth the funding.
6) Prioritize your highest-impact alternatives.
While you’re working with a small workforce, it’s merely not possible to personally attain out to each matching reward donor. That’s why prioritizing your highest-impact alternatives is vital to taking advantage of your restricted time and sources.
Begin by figuring out main donations which might be eligible for matching presents. These have the potential to herald the most important extra funds. Moreover, give attention to donors whose employers provide excessive match ratios (e.g., 2:1 and even 3:1) or beneficiant most match limits (e.g., upwards of $10,000), as these donors are going to characterize the largest return in your outreach efforts.
By strategically focusing on these high-value prospects, you possibly can focus your vitality the place it issues most. This empowers you to spice up your total matching reward income with out overextending your workforce.
You possibly can even use your matching reward software program to assist flag these alternatives so your outreach is wise and environment friendly. This strategy ensures that even with a small workers, your nonprofit maximizes its fundraising influence.
Wrapping up & extra matching reward sources
Matching presents are a hidden gem on the earth of nonprofit fundraising—particularly for small organizations. With only a few sensible methods and low-cost instruments, your workforce can start unlocking extra worth from each donation. This helps construct stronger donor relationships and generates income which may in any other case go unclaimed.
Bear in mind, you don’t must do all the pieces without delay. Begin small: educate your donors, make just a few straightforward updates to your kinds and follow-ups, and observe what works. Over time, even essentially the most modest of efforts can add as much as significant influence to your mission.
Continue learning! Try these extra advisable sources to develop your data of all issues matching presents:
