Non-public Advisor Group launched Greenhouse this week, a brand new, all-in-one know-how platform for its affiliated unbiased advisors and their groups.
“Greenhouse was created to additional combine our tech stack with extra experiences and sources,” stated Patrick Sullivan, who heads up know-how and serves as chief of workers at Non-public Advisor Group, the Morristown, N.J.-based RIA and LPL-affiliated workplace of supervisory jurisdiction that manages greater than $35 billion in belongings.
He stated the brand new platform may very well be likened to an enhanced useful resource heart with a collection of know-how suppliers, sources and guides to help advisors in managing the operations of their observe and their regulatory workflows.
Sullivan stated the agency continues to assist and curate the know-how suppliers which have been a part of its core providing, together with platforms like Orion, eMoney, Riskalyze and Redtail, and people of its core custodian corporations like LPL, Schwab and Constancy. Greenhouse presents single sign-on to those companies, which he added are integral to advisors’ workflows and shopper service.
There isn’t any charge for PAG-affiliated advisors to make use of Greenhouse. For third-party know-how suppliers, advisors would nonetheless have their very own subscriptions with the respective corporations.
As well as, Greenhouse has streamlined report reporting and a web based group for sharing real-time concepts, crowd-sourcing solutions to shopper and advisor questions, and networking.
“The shift with Greenhouse just isn’t about changing these instruments, however about enhancing effectivity and appearing as a house base for advisors to securely entry all their important functions in a single place, with out the effort of managing a number of passwords,” he stated.
Whereas the agency declined to supply particular particulars about the price or funds for the brand new know-how, Sullivan stated Greenhouse represents a major funding and “will stay a key line merchandise in our total know-how funds, as we now have made substantial investments for its launch and are dedicated to future additions and enhancements.”
Greenhouse was partially constructed in-house with engineering assist from outsourced developer Euvic, which is headquartered in Poland. Sullivan stated that Non-public Advisor Group has had a long-standing relationship with the agency.
PAG was co-founded in 1997 by John Hyland and Pat Sullivan as Morristown Monetary Group.
