NWA Offers is a 12-hour on-line giving marketing campaign hosted by the NWA Offers Board of Administrators, managed by the occasion’s Government Director, Laura Dietrich. First launched within the Spring of 2018, the regional day of giving sees over 160+ nonprofit contributors annually from throughout Benton and Washington County.
NWA Offers made the transition to the Mightycause platform in 2021. Since internet hosting their first occasion in 2022, NWA Offers has seen its complete raised doubled, rising from $602,553 in its preliminary 12 months on the platform to surpassing the million greenback mark in 2024 elevating $1,222,332 this previous spring.
Pre-Occasion Trainings and Schooling
One of many signature emphases of NWA Offers is offering quite a lot of fundraising coaching alternatives and assets to nonprofits in Northwest Arkansas.
In partnership with Mightycause, two personalized webinar trainings are supplied to NWA Offers nonprofits geared in the direction of serving to the organizations discover ways to successfully use the fundraising instruments obtainable to them on the platform. Key focus has been positioned on peer-to-peer fundraising instruments, communication technique and fundraiser help, in addition to arrange and market matching grants. By way of these coaching periods nonprofits have turn out to be more and more assured at incorporating these instruments into their marketing campaign methods. As well as, Mightycause offers a complete library of help articles, how-tos and weblog posts.
“Mightycause has been a useful associate in driving the success of NWA Offers. Their platform provides a seamless, user-friendly expertise for the nonprofits we help, permitting them to give attention to their missions whereas leveraging the highly effective instruments and assets supplied by Mightycause.”
Laura Dietrich, Government Director of NWA Offers
NWA Offers additionally hosts a in the future intensive coaching for his or her organizations annually. This in-person occasion offers a morning session for brand spanking new contributors and a day session geared in the direction of returning contributors, creating beneficial schooling and networking alternatives. Complementing this are a collection of informal in-person espresso meetups, in addition to a structured 9-week intensive supplied to a choose group of 9 nonprofits, offering a various vary of coaching alternatives.
Leveraging Expertise and Fostering Neighborhood
NWA Offers is devoted to fostering neighborhood and connection amongst their contributors. One key spotlight is their in-person Rally, which kicks off at 8am at first of early giving, celebrating the launch of the week-long giving interval. Nonprofits and neighborhood members are invited to attend this free occasion to rejoice the beginning of their campaigns with meals, prizes, and a reside DJ.
Through the Rally’s kick-off, the platform begins accepting donations and a real-time giving exercise feed activates — showcasing incoming contributions and including an thrilling technological component as donations roll in. NWA Offers sees a majority of cellular givers throughout their occasion, with 76% of their 2024 items made by way of cellular gadget. Mightycause helps streamline the cellular giving expertise by providing quite a lot of cellular pockets choices, together with PayPal, Venmo, Google Pay and Apple Pay. Roughly 37% of NWA Offers’ on-line donations got here by way of throughout their 2024 week of early giving.
As an additional perk of participation, NWA Offers offers nonprofits entry to Mightycause’s superior text-to-give performance. This fundraising device permits organizations to arrange distinctive keycodes for donors to textual content, offering yet one more simple and handy avenue for help. Nonprofits can simply monitor donation information by way of the text-to-give device.
The NWA Offers Rally is an occasion nonprofits sit up for annually as they launch their fundraising campaigns. The seamless real-time donor expertise on the platform mixed with the colourful vitality of the in-person gathering creates a dynamic partnership within the lead-up to their reside occasion.
1M Milestone Achievement
Through the reside occasion the NWA Offers workforce was busily on the transfer throughout their Generosity Tour, making in-person rounds to nonprofit websites serving to inspire the contributors. With livestream check-ins on Fb throughout the day there was an added private connection permitting supporters and organizations to cheer one another on. As donations steadily pushed the occasion complete towards the million-dollar mark, a livestream announcement celebrated NWA Offers reaching this unimaginable milestone. Feelings ran excessive, with joyful tears on show. The whole continued to climb, with the ultimate tally coming in at over 1M with $1,222,332 raised by 3,506 beneficiant donors.
12 months-Spherical Affect
As NWA Offers continues to develop, so has their platform position. What started as a single Giving Day has grown right into a 12 months spherical community of help for nonprofits. Put up-giving occasion, NWA Offers effortlessly transitions right into a year-round giving platform on Mightycause. NWAGives.org serves as a nonprofit listing for the Northwest Arkansas neighborhood year-round, enhancing donor engagement and rising consciousness for nonprofits all year long.
Nonprofits are inspired to stay lively on the positioning and leverage the platform’s fundraising instruments all year long to proceed sustaining the momentum they’ve labored arduous to construct throughout the reside occasion. A sturdy search function empowers donors to filter and proceed to find causes that resonate with them, whereas NWA Offers grows donor consciousness and model belief.
Collaborating organizations can take the instruments and fundraising coaching they’ve acquired with them by way of the remainder of the 12 months. With continued entry to their fundraising instruments, together with peer-to-peer campaigns and matching grants, they will proceed to spend money on their missions and fundraise lengthy after the occasion, making certain they’re well-equipped to maximise affect year-round.
As well as, Laura creates and sends out month-to-month generosity guides – a PDF full of neighborhood information and nonprofit tales that assist keep connection after the occasion.
Conclusion
A mix of various academic coaching alternatives, highly effective on-line fundraising instruments, a contemporary mobile-friendly giving expertise, and a year-round help community has helped allow NWA Offers to attain vital development over the previous three years. The success of NWA Offers is additional enhanced by its dedication to offering a year-round giving platform and significant in-person connections for its increasing community of nonprofits.
The NWA Offers workforce continues to create an impactful occasion that not solely raises important funds for nonprofits but additionally strengthens the Northwest Arkansas neighborhood year-round and Mightycause is proud to have the ability to present a know-how platform that may assist NWA Offers develop with their evolving wants.
“Past simply know-how, the connection we’ve constructed with their [Mightycause] workforce has been instrumental in our development. They’ve gone above and past to assist us set up complete coaching and supply ongoing help, which has empowered our nonprofits to interact extra successfully with donors. This collaboration has immediately contributed to our Giving Day success, the place we exceeded $1.2 million in donations in 2024. We’re grateful for the innovation, steering, and partnership which have helped us elevate our affect throughout the neighborhood.”
Laura Dietrich, Government Director
