OpenAI at the moment launched a brand new, cheaper ChatGPT paid subscription plan in India known as ChatGPT GO, priced at ₹399 per 30 days ($4.60), which is extra reasonably priced than the ₹1,999 (about $23) per 30 days Plus Plan.
The corporate had turned on native foreign money pricing for all its plans a couple of days in the past, and with this launch, it’s going to additionally enable customers to pay via UPI (Unified Cost Interface), India’s cost framework.
Nick Turley, VP at OpenAI and head of ChatGPT, mentioned that this plan will improve the message, picture era, and file uploads by 10 instances over the free tier. The ChatGPT Go plan may even allow higher reminiscence retention for extra personalised responses, Turely mentioned.
“Making ChatGPT extra reasonably priced has been a key ask from customers! We’re rolling out Go in India first and can study from suggestions earlier than increasing to different nations,” Turley mentioned.
From a foreign money conversion standpoint, the Plus plan was greater than $20 for Indian customers when provided in native foreign money. The brand new Go plan gives a extra reasonably priced different to individuals who need to use ChatGPT primarily for chat, picture era, and file processing.
Tibor Blaho, a software program engineer with a repute for precisely leaking upcoming AI merchandise, had beforehand teased this plan and its particulars.
Whereas the corporate is geo-restricting this plan to India, the corporate mentioned on its help web page that it’s working to increase this plan to extra areas.
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Final month, Turley famous that ChatGPT now has greater than 700 million weekly customers worldwide — up from 500 million in March. OpenAI launched its up to date picture generator characteristic for ChatGPT in March, and since then, it has seen an uptick in utilization in India. OpenAI CEO Sam Altman mentioned in a latest podcast that India is the corporate’s second greatest market. With the Go plan, it desires to money in on that.
In response to app analytics agency AppFigures, India has been the main nation when it comes to ChatGPT app downloads throughout platforms, with over 29 million downloads coming from the nation within the final 90 days. Nevertheless, the app solely made $3.6 million on this interval from customers within the nation.
This transfer will seemingly nudge extra shoppers to subscribe to utilizing ChatGPT extra, given its pricing. Different AI corporations have additionally made strikes to draw customers from the nation’s web consumer base of over 850 million. Final month, Perplexity partnered with community supplier Airtel to supply free Perplexity Professional subscriptions. Google additionally dished up a free AI Professional plan for India-based college students for one yr.
Whereas OpenAI’s transfer just isn’t giving out any freebies, native and reasonably priced pricing will seemingly lead to a greater subscription conversion charge for ChatGPT in India.
