Valentine’s Day is all about displaying appreciation and fostering significant connections, making it the proper time to have interaction together with your donors. Whether or not you’re strengthening ties with longtime supporters or reaching out to new ones, the day provides the chance to point out donors how a lot they imply to your group. A Valentine’s Day-themed stewardship marketing campaign is a enjoyable and interesting technique to strengthen donor relationships.
Section Your Donors for Personalization
Not all donors are the identical, so segmenting your donor base into significant teams permits you to tailor your Valentine’s Day outreach for optimum influence.
For instance, you might wish to create the next segments to obtain completely different messages:
- Donors who’ve beforehand given to your group (LYBUNTs and SYBUNTs)
- Loyal supporters/Main donors
- New donors
Tip: In the event you use Blackbaud Raiser’s Edge NXT®, you should utilize dynamic lists and filtering capabilities to create these segments effortlessly and be certain that every message resonates with the recipient.
Ship Heartfelt Messages to Supporters
Valentine’s Day is the proper event to point out gratitude by means of heartfelt messages that stand out. When crafting your message, think about the next suggestions:
- Use inventive themes: Design emails with a Valentine’s theme, utilizing heat colours, coronary heart motifs, or playful topic strains like “We ❤️ Our Donors!” or “You’re the Coronary heart of Our Mission.”
- Spotlight influence tales: Share a success story that illustrates how donor help has made a tangible distinction, connecting their contributions to real-world outcomes.
- Create a name to motion. Embody a hyperlink to your web site so donors can see what you’ve been as much as, join an occasion or possibly make a donation. As a result of that is an appreciation message don’t hyperlink on to your donation web page.
Pattern Emails for Valentine’s Day Campaigns
We’ve created some pattern emails that you would be able to leverage and personalize to simply create a Valentine’s Day marketing campaign on your group’s supporters.
For LYBUNTs and SYBUNTs:
Be our Valentine! 💖 We deeply admire your generosity and dedication to [organization name]. Your previous help has enabled us to realize our mission of [mission], and your donation has made an incredible influence! Thanks for being a vital a part of what makes [organization name] robust.
As we proceed our journey, we invite you to resume your help and assist us attain even higher heights. Please think about making a donation immediately to additional our mission and make an excellent larger distinction.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For brand spanking new donors:
This 12 months, you’re our Valentine! 💖 We deeply admire your generosity and dedication to [organization name]. Your help permits us to realize our mission of [mission] and your donation has already made an incredible influence! Thanks for being a vital a part of what makes [organization name] robust.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For loyal supporters/main donors:
This Valentine’s Day, we wish to specific our deepest gratitude on your unwavering help and generosity. Your dedication to [organization name] has been instrumental in serving to us obtain our mission of [mission].
Thanks for being an important a part of our group and for making a major distinction within the lives we contact. You’re actually our Valentine! 💖
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
