A pair of legislation tech founders have joined forces to launch the I Care About Battle marketing campaign to provide victims of household violence free entry to an AI-powered separation assist platform this Household and Home Violence Prevention Month.
Angela Harbinson (the Separation Information) and Jenny Rudd (Dispute Buddy) are urging company Australia to place their cash the place their ESG statements are and shopping for somebody in want a 12-months SepGuide plan.
“This isn’t charity. It’s an impression funding,” mentioned Harbinson. “We’re utilizing knowledge, AI and compassion to handle considered one of society’s largest human and financial challenges – battle.”
The ABS estimates that 1 in 4 Australian girls have skilled violence from a companion or member of the family of their lifetime. But chronically underfunded girls’s authorized centres are turning away round 1,000 girls each week – or 52,000 girls a 12 months – a lot of whom are in search of assist leaving a violent relationship.
“We noticed a transparent unmet want within the knowledge – over 25% of our SepGuide Plan customers have been household violence survivors,” Harbinson mentioned.
“This marketing campaign unites tech, legislation and enterprise to ship proactive, measurable assist at scale.”
Shopping for a SepGuide plan provides individuals an AI-powered triage, customised check-lists and referrals, 4 adviser periods on the “Supporter Plus” tier, personalised plan that modifications with the consumer’s circumstances.
It’s esimated that home and household violence prices the Australian economic system some $26 billion yearly.
Harbinson estimates that every donated plan creates $210,000 in social impression by avoiding downstream authorized and welfare prices.
The Separation Information gained a Grand Prix within the 2022 Pause Awards and noticed Harbinson win Innovator of the 12 months at 2024 Legal professionals Weekly Ladies in Regulation awards.
Jenny Rudd mentioned partnering with the Separation Information for this marketing campaign was a no brainer. Her personal firm, Dispute Buddy, is an automatic dispute proof software that helps observe down and consolidate messages and emails for individuals to move onto their attorneys.
“With our app, you don’t must re-read painful messages. We search and discover them for you,” Rudd mentioned. “Partnering with I Care About Battle is the precise alignment for us. We each care about utilizing tech for good.”
Rudd relies in New Zealand and was chosen for Techstars’ 2024 Sydney cohort
If you’re in want of assist, name 1800 RESPECT or Lifeline on 13 11 14.
