Matching reward applications current an unbelievable alternative for nonprofits to maximise donations with out asking donors for extra contributions. Nonetheless, many organizations miss out on these funds just because donors are unaware of their employer’s matching reward applications. That’s the place well-crafted matching reward emails are available.
On this information, we’ll stroll you thru one of the best practices for sending impactful matching reward emails—from timing and personalization to clear calls to motion. Particularly, we’ll cowl:
By the tip of this weblog, you’ll have a built-out technique in place to spice up matching reward income and benefit from each donation. Let’s get began!
Company Matching Reward Emails: The Fundamentals
Company matching reward emails are a strong instrument for nonprofits to extend donations by educating donors about their employer’s matching reward applications. These emails basically function a bridge between donor generosity and the extra funds their firm is prepared to contribute.
Right here’s what you want to know:
What Are Matching Reward Emails?
Matching reward emails are communications despatched to donors, informing them that their latest contribution could also be eligible for a company match. These emails usually embrace particulars on how donors can examine their eligibility, submit a request to their employer, and double (and even triple) their influence.
What Ought to a Matching Reward Electronic mail Embrace?
To make your matching reward emails efficient, make sure you embrace:
- A personalised greeting to have interaction the donor.
- A thank-you message acknowledging their latest reward.
- A proof of matching presents and the way they work.
- A easy name to motion, corresponding to a direct hyperlink to examine eligibility or submit a request.
By mastering the fundamentals of company matching reward emails, your nonprofit can unlock untapped funding and strengthen donor relationships.
Why Ship Impactful Matching Reward Emails?
Matching reward emails are greater than only a fundraising tactic—they’re a key technique for maximizing donations and strengthening donor engagement. By sending well-crafted matching reward emails, nonprofits can unlock further funding and be certain that donors really feel extra linked to the influence of their contributions.
Right here’s how:
1. Maximize Fundraising Potential
Many corporations provide matching reward applications that may double and even triple a donor’s contribution, however these funds usually go unclaimed just because donors aren’t conscious of them. A strategic e-mail marketing campaign educates supporters on their eligibility and offers a direct path to submitting an identical reward request, considerably rising total donation income.
2. Strengthen Donor Engagement
When donors be taught that their contributions can go even additional via employer matching, they really feel a stronger sense of influence and involvement along with your group. This heightened engagement can result in elevated donor retention and future giving. In spite of everything, donors who see their presents making a much bigger distinction usually tend to proceed supporting your trigger.
3. Simplify the Matching Reward Course of
One of many largest boundaries to securing matching presents is donor confusion about the way to apply. By sending clear and actionable emails with step-by-step directions, direct hyperlinks to employer matching reward request portals, and deadline reminders, nonprofits make it simpler for donors to finish the method.
4. Encourage Bigger Donations
When donors know their presents could possibly be matched, research present that they could be extra inclined to present at larger ranges. If a $50 donation can flip into $100 via a company match, a donor would possibly take into account rising their preliminary contribution. Highlighting this potential in your emails can encourage larger generosity.
5. Seize Unclaimed Matching Items
Many matching reward applications have deadlines, and with out reminders, eligible donations could go unmatched. Sending well-timed emails ensures that donors act earlier than these deadlines go, serving to your group safe extra of the funding that’s already out there.
Double the Donation’s Business-Main Matching Reward Electronic mail Streams
To assist nonprofits maximize matching reward income, Double the Donation affords a set of industry-leading matching reward e-mail streams designed to have interaction donors at each stage of the matching course of. These automated e-mail workflows be certain that donors obtain well timed, related data that will increase the probability of submitting an identical reward request.
Right here’s a breakdown of the important thing e-mail streams provided and the way they contribute to fundraising success:
Match Eligible
This e-mail is distributed to donors who’re recognized as match-eligible primarily based on their employer’s matching reward program. It informs them that their latest donation qualifies for a company match and offers direct subsequent steps to finish the method.
Identification in Progress
When a donor’s employer data shouldn’t be instantly out there, Double the Donation’s system continues working to determine their eligibility. The Identification in Progress e-mail notifies donors that their employer is being seemed into, and encourages them to double-check their eligibility with an identical reward search instrument to see in the event that they qualify.
Finish-of-12 months
Many corporations set deadlines for matching reward requests, usually aligning with the tip of the calendar yr during which the preliminary reward was made. The Finish-of-12 months e-mail serves as an important reminder for donors who’ve but to finish their match submission, urging them to behave earlier than the deadline.
Thank You
After a donor submits their matching reward request, this e-mail acknowledges their effort and thanks them for maximizing their influence. It additionally reinforces the worth of matching presents and their position in advancing the nonprofit’s mission.
What Makes Our Matching Reward Emails Stand Out
At Double the Donation, we all know that not all matching reward emails are created equal. That’s why we’ve designed our e-mail outreach to be extremely efficient, customized, and strategically optimized to drive outcomes.
Right here’s what units our emails aside:
1. Increased-Than-Common Open and Response Charges
Matching reward emails persistently outperform {industry} benchmarks, reaching larger open and response charges than typical nonprofit outreach. This finally means extra donors are seeing, participating with, and performing on the chance to get their presents matched.
In actual fact, our matching reward reminder emails end in an estimated 53% open charge, which is 2.6 occasions larger than that of the typical nonprofit. On the identical time, our emails boast a lofty 7% click-through charge, which is greater than 2.4x the typical nonprofit CTR.
2. Good Customization for a Higher Donor Expertise
Each nonprofit is exclusive, and so are their matching reward wants. That’s why our e-mail system permits for intensive customization inside a shopper’s Double the Donation account. Key customization options embrace:
- Firm Exclusions: If a nonprofit doesn’t settle for donations from particular corporations, they will exclude these employers from their matching reward search. This implies donors received’t obtain emails asking them to submit a match request for an organization that the nonprofit doesn’t work with.
- Mission-Particular Filtering: Shoppers can specify their group kind and focus space (e.g., training, well being, atmosphere). If an organization doesn’t match donations to that particular kind of group, donors received’t be prompted to submit a request—stopping frustration and saving time.
The tip aim? Making certain that messaging is extremely related and efficient for a corporation’s donor base.
3. A Seamless, Optimized Matching Reward Journey
Our emails transcend simply informing donors about matching presents—they actively information them via the method. This contains:
- Customized messaging primarily based on donor and employer data.
- Simple-to-follow directions for submitting a match request.
- Automated follow-ups to extend the probability of completion.
With larger engagement charges, clever customization, and donor-friendly automation, our matching reward emails guarantee nonprofits seize extra matching {dollars} with much less effort.
By eradicating boundaries, refining concentrating on, and enhancing donor communication, Double the Donation helps organizations benefit from each matching reward alternative via our matching reward emails and extra.
Greatest Practices for Matching Reward Electronic mail Success
Crafting an efficient matching reward e-mail technique requires extra than simply sending out reminders. It’s about participating donors on the proper time with the appropriate message. By following these greatest practices, nonprofits can improve donor participation, increase accomplished match requests, and maximize fundraising income.
1) Model matching reward emails to your group.
Your matching reward emails ought to really feel like a pure extension of your nonprofit’s total communications. In spite of everything, a well-branded e-mail reassures donors that the message is reputable and strengthens their connection to your group.
💡 High suggestions:
- Use your nonprofit’s brand, colours, and fonts to keep up model consistency.
- Hold the tone and messaging aligned along with your different donor communications.
- Function impact-driven visuals, corresponding to photos of beneficiaries or previous donor contributions in motion.
By making your matching reward emails immediately recognizable, you create a seamless expertise that builds belief and will increase engagement.
Get began by customizing Double the Donation’s pre-made graphics utilizing your personal group’s colours and magnificence!
2) Ship all correspondence from your personal area.
Donors usually tend to open and act on emails that come instantly out of your group. Utilizing your personal area (e.g., @yournonprofit.org) as a substitute of a third-party e-mail service (e.g., @matchinggifts.com) reduces the chance of emails touchdown in spam folders and builds donor confidence.
💡 High suggestions:
- Be sure that matching reward emails are despatched from a trusted and recognizable e-mail tackle (e.g., [email protected]).
- Authenticate your area with SPF, DKIM, and DMARC settings to enhance e-mail deliverability (that is potential to do instantly via Double the Donation!).
- Use an actual sender title, corresponding to “[Your Name] from [Nonprofit Name]”, quite than a generic or automated sender ID.
By conserving e-mail correspondence inside your area, you identify credibility and improve the probability that donors will interact along with your message.
3) Get your timing proper.
The earlier you notify donors about matching reward alternatives, the higher. Research present that donors usually tend to full a match request inside 24-48 hours of constructing a donation, whereas engagement stays excessive. That’s why timing is every thing on the subject of matching reward emails.
💡 High suggestions:
- Ship an preliminary matching reward e-mail instantly after a donation is made.
- Observe up with reminder emails for donors who’ve but to submit their presents.
- Incorporate year-end reminders, as many corporations implement end-of-year deadlines for match submissions.
By strategically timing your outreach, you may seize extra matching presents and be certain that donors comply with via with their requests.
4) Begin with a powerful topic line.
Your topic line finally determines whether or not your matching reward e-mail will get opened or ignored. Fortunately, a compelling, action-oriented topic line encourages donors to have interaction along with your message and take the following step.
💡 High suggestions:
- Hold it quick and to the purpose (ideally below 50 characters).
- Clearly point out matching presents, so donors know what the e-mail is about.
- Create a sense of urgency when applicable.
Listed here are a couple of examples:
- “Your donation might go twice as far. Submit a match at present!”
- “Do you know? Your employer could match your reward!”
- “Double your influence in minutes—see in case your reward qualifies!”
All in all, a well-crafted topic line will increase open charges and improves the possibilities of donors finishing their matching reward request. It’s basically your e-mail’s first impression, and selecting one which recipients wish to learn is a should.
5) Section and personalize the place potential.
Customized emails outperform generic messages as a result of they make donors really feel valued and engaged. By segmenting your viewers and customizing e-mail content material, you may improve response charges and maximize matching reward income.
💡 High suggestions:
- Handle donors by title as a substitute of utilizing a generic greeting.
- Point out their particular donation quantity and the potential match.
- If employer data is out there, embrace the corporate’s matching reward coverage to streamline the method.
The underside line is that this: the extra related your message is to the donor, the extra seemingly they’re to finally take motion.
6) Hyperlink to your matching presents web page for extra data.
Your devoted match web page is considered one of your most important property on the subject of educating and selling matching presents. Offering a direct hyperlink to this useful resource makes it simpler for donors to search out the data they want and full their match requests with ease.
💡 High suggestions:
- Embrace a clear call-to-action (CTA) linking to your matching presents web page.
- Be certain that the touchdown web page is mobile-friendly and straightforward to navigate.
- Use instruments like Double the Donation’s search widget to simplify employer lookup.
If a donor must seek for their employer, entry matching reward types, or be taught extra about eligibility, your web site must be the go-to useful resource. Be certain that it’s straightforward for them to search out the appropriate data!
7) Encourage two-way communication.
Matching reward emails shouldn’t be one-sided. In actual fact, giving donors a strategy to ask questions, present standing updates, or search help will increase follow-through charges immensely. By fostering two-way communication, you make donors really feel supported and get rid of obstacles which may forestall them from submitting a match request.
💡 High suggestions:
- Embrace a contact individual’s title and e-mail so donors know the place to achieve out.
- Use a pleasant, conversational tone that invitations questions.
- Ask donors to take a easy motion (like clicking an embedded button) when their matching reward request is full.
By offering direct help and inspiring donors to maintain your workforce up to the mark, you encourage extra donors to finish the matching reward course of and maximize their influence.
8) Implement a number of follow-ups.
Some of the efficient methods to improve matching reward income is by sending a number of follow-up emails. A well-timed collection of reminders can considerably increase the variety of accomplished matches, making certain extra funds go towards your mission.
In actual fact, our analysis exhibits that sending only one matching reward follow-up e-mail results in 31% of eligible donations being submitted for matching. Nonetheless, nonprofits that implement further follow-ups see a dramatic improve in participation. Whereas a second follow-up e-mail will increase the variety of matches by a whopping 45%, a 3rd reminder boosts submissions by a further 9%—bringing the whole share of eligible presents submitted to 54%.
💡 High suggestions: For one of the best outcomes, make sure you house out your reminders strategically in order to not overwhelm the donor. Right here’s an instance cadence you would possibly take into account:
- First follow-up: Inside 0-24 hours of the donation.
- Second follow-up: 3-7 days later, for individuals who haven’t taken motion.
- Third follow-up: One month later, for individuals who haven’t taken motion.
- Remaining follow-up: Close to the employer’s submission deadline or on the finish of the yr.
By sending a collection of well-timed reminders, you may seize extra company {dollars}, maximize donor influence, and increase fundraising income on your group.
Monitoring Matching Reward Electronic mail Efficiency
Understanding how donors work together along with your matching reward emails is the important thing to optimizing your fundraising technique. With Double the Donation’s e-mail monitoring capabilities, nonprofits can acquire worthwhile insights into donor conduct, tailor their outreach efforts, and higher predict incoming income from matching presents.
Let’s take a more in-depth look.
1. Achieve Perception into the Matching Reward Course of
Double the Donation tracks click on exercise inside matching reward emails, exhibiting how donors interact with the content material. By monitoring which donors click on on employer search hyperlinks or matching reward submission portals, nonprofits can measure curiosity and determine potential bottlenecks within the course of.
✅ Why It Issues: Monitoring clicks helps nonprofits see how properly their emails are driving donor motion and the place changes could also be wanted to enhance outcomes.
2. Tailor Observe-Ups for Most Influence
Not each donor will full a match request instantly, however with efficiency monitoring, nonprofits can ship focused follow-ups to those that might have an additional nudge.
For instance:
- If a donor initially clicked however didn’t submit a match request, they could want an additional reminder or further steerage.
- If a donor hasn’t clicked in any respect, a special strategy—corresponding to emphasizing influence or simplifying directions—could also be simpler.
✅ Why It Issues: Through the use of this knowledge to personalize follow-up emails and unstick matching presents, nonprofits can improve the variety of accomplished requests and maximize their fundraising potential.
3. Forecast Incoming Matching Reward Income
Matching reward funds can take time to course of, however with e-mail engagement monitoring, nonprofits can estimate how a lot income is within the pipeline. Click on and submission knowledge permit organizations to foretell what number of donors are more likely to full the matching reward course of, offering a clearer image of anticipated funding.
✅ Why It Issues: Extra correct forecasting helps with funds planning, marketing campaign technique, and aim setting, making certain organizations can higher allocate sources.
Bonus: Customizable Matching Reward Electronic mail Templates
Able to get began? Kick off your matching reward e-mail efforts with our pre-written outreach templates right here:
Template 1: Matching Reward Electronic mail for Recognized Firm/Eligibility
Topic Line: Your Current Reward Qualifies for a Match!
Expensive [Donor],
Thanks on your beneficiant donation of $[Donation] to [Nonprofit]! Your help helps us make a long-lasting influence, and now you could have the chance to double your influence at no additional price to you.
We’ve recognized that [Company] affords an identical reward program, which implies your donation could also be eligible for a match! Submitting an identical reward request is straightforward and may double—and even triple—the help you present to our mission.
Right here’s the way to get your reward matched:
- Click on the hyperlink under to entry your organization’s matching reward portal.
- Observe the directions to submit your match request.
- Your employer will course of the match, doubling your influence!
👉 [Submit Your Matching Gift Request]
Many corporations have submission deadlines, so don’t miss this chance to maximise your reward. In case you have any questions, we’re completely satisfied to assist!
Thanks on your continued help!
Greatest,
[Name]
[Organization]
[Contact Information]
Template 2: Matching Reward Electronic mail for Unknown Employer Eligibility
Topic Line: Might Your Reward Be Matched? Discover Out Now!
Expensive [Donor],
Thanks on your beneficiant donation of $[Donation] to [Nonprofit]! Your help is invaluable, and also you would possibly be capable to double and even triple your influence via a company matching reward program.
Many corporations match donations made by their workers, however we don’t but have your employer’s particulars on file. Would you are taking a second to examine if your organization affords an identical reward program?
It’s fast and straightforward! Simply click on the hyperlink under, seek for your employer, and comply with the directions to submit an identical reward request if out there.
👉 [Check Your Employer’s Matching Gift Program]
Your donation might go twice as far in supporting our mission—all at no further price to you. Many employers have deadlines for match requests, so make sure you examine your eligibility at present!
Thanks once more on your generosity and dedication to our trigger. In case you have any questions, be at liberty to achieve out!
Greatest,
[Name]
[Organization]
[Contact Information]
Wrapping Up & Further Sources
A well-executed matching reward e-mail technique can unlock vital further funding on your nonprofit whereas strengthening donor relationships. By specializing in timing, personalization, and readability, you may guarantee your emails are each efficient and fascinating, finally driving actual outcomes.
Now that you’ve the instruments to create compelling matching reward emails, it’s time to place them into motion. Begin optimizing your communications at present, and watch as extra donors benefit from their employer’s matching reward applications—resulting in larger influence on your trigger!
Taken with studying extra about matching reward communications and past? Take a look at these further really useful sources:
