The New York Metropolis Financial Tracker: February 3, 2025

The New York Metropolis Financial system Tracker is a joint undertaking between Investopedia and NY1, utilizing publicly accessible information to judge the financial well being of town throughout quite a lot of metrics.

For the week of February 3, 2025, we’re wanting on the cash behind Tremendous Bowl LIX, and the way a lot advertisers and customers are spending on the massive sport.

The Common Shopper Watching on TV Will Spend $91 On Tremendous Bowl

The Kansas Metropolis Chiefs and the Philadelphia Eagles will meet for the second time in three years this Sunday and face off at Tremendous Bowl LIX in New Orleans. In its 59th version, the Tremendous Bowl has persistently turn into probably the most seen tv applications within the US for the previous 40 years. Large viewership for the massive sport additionally means massive cash, with tickets, promoting, common spending per individual, and gamers’ incentives all factoring into the underside line. 

The primary is the price of attending the sport itself. Simply to get into Caesar’s Superdome in New Orleans is $4,470 on common per ticket for the least costly choices on secondary market resellers like StubHub, SeatGeek, and TicketMaster. The costliest ticket on the identical websites was as much as a median of $56,593 every. 

Nevertheless, solely about 75,000 folks will be capable of watch the sport in individual this weekend. The opposite tens of hundreds of thousands viewing will probably be watching on TV, most probably from residence—and so they plan on spending cash on the sport, too. Based on a survey from the Nationwide Retail Federation, customers this yr are set to spend about $91.58 every on objects for the Tremendous Bowl, a 6.4% improve from final yr’s sport. That spending is usually going to meals and drinks with about 81% of customers saying they’re spending some cash on it for the Tremendous Bowl. About 14% of respondents stated they might be spending on staff attire and equipment, with 10% saying they might purchase a brand new TV for the massive sport. 

The sport isn’t simply profitable for in-person viewers—advertisers are shelling out hundreds of thousands of {dollars} for commercials. In reality, the anticipated value of a 30 second advert spot through the sport this yr is predicted to the touch $8 million a value that has nearly quadrupled within the final 25 years. Based on analysis from Kantar, Tremendous Bowl advertisements delivered a median return on funding of $4.60 per greenback spent.

Broadcasting Rights and Gamers’ Incentives

Lofty promoting costs make sense if you put into perspective how a lot Fox—the broadcaster of the Tremendous Bowl this yr—paid for unique rights. The 11-year deal struck between Fox and the NFL will run by 2033 and was for over $2 billion {dollars} yearly for the 2023, 2025, 2029, and 2033 Tremendous Bowls, most NFC playoff video games, in addition to some Sunday NFL video games and different properties.

It’s not simply followers, broadcasters, and advertisers which can be spending or receiving cash—the gamers within the sport are financially rewarded by the NFL, too. Except for their wage and any incentive bonuses connected to their particular person contracts, the league pays every participant on the shedding staff $96,000 and every participant on the successful staff $171,000 in keeping with the league’s newest collective bargaining settlement.