Are you trying to enhance matching present income however don’t have a lot time to spend money on the applications?
If you will discover simply half-hour in your schedule, there are small changes which have the potential to considerably elevate your group’s matching present technique. These enhancements could embrace:
- Publishing an identical present publish on social media.
- Implementing an identical present CTA in your affirmation display screen.
- Modifying your donation acknowledgments to advertise matching items.
- Including a blurb about matching items to your workers e mail signatures.
- Sharing details about matching present firms in your space.
- Sending an e mail to all “Eligible however Not Submitted” donors.
- Following up with unclaimed repeat matching items.
- Wanting into probably miscategorized ineligible donations.
In spite of everything, maximizing matching present income doesn’t have to be a prolonged or advanced course of. Many nonprofits miss out on this chance just because they assume it is going to take too lengthy or require important assets to implement. However in actuality, there are lots of efficient and easy methods that may drive substantial ends in only a few minutes.
Let’s start!
Technique #1: Publish an identical present publish on social media.
Do you preserve Fb, Instagram, LinkedIn, or Twitter accounts in your group? Greater than possible, you could have some mixture of all 4. And in that case, odds are donors and members are scrolling via your messages regularly, making it a very impactful software in the case of fundraising.
Take a couple of minutes to create a publish about matching items. Not solely will it seem in your followers’ partitions in the present day, however your matching present publish will linger in your group’s web page eternally.
For a headstart, Double the Donation’s 360MatchPro customers can entry customizable advertising and marketing samples inside the platform at no further price. Simply select a templated graphic, personalize it to your group, and publish it to your social accounts!
Not a 360MatchPro person but? Click on right here to request a customized demo and rise up and working with our instruments and assets ASAP!
And don’t overlook, if you happen to use a service to schedule messages sooner or later, go forward and create just a few matching present messages to publish robotically over the approaching months. Repeatedly sharing matching present data is essential to constructing familiarity with—and participation in—the applications.
Time Funding Required: Ten minutes
Technique #2: Implementing an identical present CTA in your affirmation display screen.
Instantly after donors hit “submit” on their present, they’re possible redirected to a affirmation display screen or thank-you web page on the web site. This web page usually thanks people for his or her help, and sometimes gives advised subsequent steps to get additional concerned with the group. One key method to take action is with matching items.
Subsequently, we advocate incorporating a distinguished CTA, or name to motion, in your affirmation web page that encourages donors to submit an identical present.
Highlighting the chance so near the purpose of donation means that you can decide up on the donors’ heightened momentum and engagement together with your trigger, translating that into extra matching present submissions general.
Time Funding Required: Ten minutes
Technique #3: Modify your donation acknowledgments to advertise matching items.
Greater than possible, your group sends an acknowledgment letter or e mail to every particular person after they offer. In that case, this can be a excellent place to advertise matching items. And since acknowledgments are usually automated, all you’ll want to do is plug a fast blurb about matching items into your template or workflow. Then, will probably be robotically triggered to all donors as soon as they submit their preliminary items—driving consciousness and visibility of the chance throughout your devoted supporters.
Nonetheless, extra impactful than merely including a piece to your present acknowledgment letters is sending devoted post-donation matching present emails. In spite of everything, acknowledgments are sometimes discarded as not requiring further motion, whereas separate matching present outreach will be simply what you’ll want to seize your viewers’s consideration. These messages may even be automated utilizing 360MatchPro, making it fast and simple for supporters to obtain tailor-made matching present insights straight to their inboxes.
Time Funding Required: 5 minutes
Technique #4: Add a blurb about matching items to your workers e mail signatures.
Electronic mail is probably going one in all your most important communication channels in the case of partaking with particular person donors. Because of this, your e mail signatures—and people of your whole fundraising staff—provide precious actual property for donor-facing promotions. And we advocate using the house as a straightforward method to remind donors about matching items.
For the very best outcomes, you’ll wish to hyperlink on to your group’s devoted matching items web page, full with an embedded matching present search software. In any other case, you’ll be able to ask donors to “please examine together with your firm to see in the event that they’ll match your donation.”
Time Funding Required: Ten minutes
Technique #5: Share details about matching present firms in your space.
Selling matching items to your exterior viewers usually begins with getting your inside staff on board, too. Whereas there are a ton of coaching assets out there, one factor you are able to do in half-hour or much less is ship a listing of prime matching present firms to your fundraising workers. You may be stunned to search out out that a few of your colleagues have by no means heard of worker matching present applications—not to mention have familiarity with the businesses providing them.
Whilst you’ll solely have the ability to embrace a handful of firms representing a small proportion of firms in your space that may match donations, it may be a great way to lift consciousness concerning the potential of matching items.
To kick off your analysis, this information from Nonprofit Supply supplies an insightful have a look at completely different matching present firms throughout the globe. Plus, it features a breakdown of in style matching present hubs by geographic area.
Time Funding Required: Fifteen minutes
[Bonus] Technique #6: Ship an e mail to all “Eligible however Not Submitted” donors.
Word: Whereas the earlier concepts may very well be accomplished with or with out Double the Donation’s matching present software program, the following a number of strategies concentrate on instruments inside 360MatchPro. All for getting began? Request a demo now!
When you subscribe to Double the Donation’s instruments, there are a variety of ready-built experiences out there inside the 360MatchPro platform. One in all these, referred to as the “Eligible however Not Submitted” report, is designed to determine those that have been marked as matching present eligible by their employer title however have not but submitted their matching present requests. These are your greatest matching present prospects, and so they’re at present letting their items go unclaimed.
Fortunately, there’s even a straightforward method to bulk ship emails proper from the dashboard, which means you’ll be able to choose this phase of recipients, set off a pre-written e mail, and drive submissions to completion.
Time Funding Required: Twenty minutes
[Bonus] Technique #7: Observe up with unclaimed repeat matching items.
Donors who’ve secured an identical present up to now are going to be considerably extra possible to take action once more sooner or later. And in the event that they haven’t but submitted a match for his or her repeat present, slightly nudge can go a good distance.
Happily, Double the Donation has a software for this, too! All it’s important to do is rapidly navigate to the Repeat Donors report, choose the meant recipients from the offered listing, and ship a bulk e mail letting them know that they’ll amplify their impression similar to they’ve achieved earlier than.
Time Funding Required: Twenty minutes
Take your matching present efforts even additional.
In simply half-hour or much less, your group could make important strides towards rising its matching present income—and making a good larger impression general. By implementing these fast, focused methods, you not solely maximize funds but additionally construct consciousness amongst donors about how simple it’s to amplify their contributions.
Matching items characterize a precious but usually underutilized income. With these small, time-efficient efforts, you’ll make sure that extra donors are conscious, extra items are matched, and your group advantages extra from each greenback.
Don’t let time constraints maintain you again. By setting apart a little bit of time to prioritize matching items, you’ll have the ability to unlock untapped funds, encourage donors to double their impression, and strengthen your group’s general giving technique—all with minimal effort.
All for studying extra about matching present fundraising and past? Try these further assets:
