Instagram Threads is near catching as much as high competitor X when it comes to cell app customers, based on new information from market intelligence supplier Similarweb. In June 2025, Threads’ cell app for iOS and Android noticed 115.1 million every day energetic customers, representing 127.8% year-over-year progress; X reached 132 million every day actives, as its year-over-year progress declined by 15.2%.
By comparability, decentralized social community Bluesky grew a large 372.5% year-over-year as of June, however its worldwide every day energetic customers stay a reasonably small determine: simply 4.1 million every day energetic customers as of June, the agency’s estimates point out. (In whole, Bluesky has over 37 million registered customers presently, its personal information reveals.)
Bluesky had benefited vastly late final yr following the U.S. presidential elections, as customers left X in protest of its proprietor, Elon Musk, changing into carefully allied with President Trump. That preliminary surge started slowing earlier this yr. Extra just lately, Bluesky has been on the receiving finish of a variety of complaints that it’s change into an excessive amount of of a left-leaning echo chamber, which may have pushed some customers again to Threads.
Whereas Bluesky nonetheless has long-term potential due to how its infrastructure allows a extra open, user-configurable type of social networking, the present race now’s between Threads and X.
General, the brand new cell information means that Threads may change into a extra vital competitor for X throughout iOS and Android, doubtlessly consuming up extra of the advert {dollars}, which is Meta’s solely monetization technique for Threads presently.
Nonetheless, that competitors is barely neck and neck on cell units, as X has a bonus on the internet.
Similarweb discovered that X’s worldwide every day internet visits are properly forward of Threads’, with the previous seeing 145.8 million common every day internet visits worldwide in June 2025, in contrast with simply 6.9 million for Threads.
Right here, Threads is barely a bit forward of Bluesky’s 5.3 million common every day internet visits.
For Bluesky, the determine doubtless means informal customers are visiting its web site to learn posts, however could or could not have change into engaged sufficient to obtain its cell app. Meta’s Threads has put extra of its give attention to its cell app from day one, because it launched earlier than the net app and sees extra traction.
Within the U.S. market, issues look a bit of completely different.
Bluesky noticed 2.4 million common every day internet visits in June from U.S. customers, greater than Threads’ 985.2K. In fact, X was nonetheless the one to beat, with 33.1 million common every day internet visits within the U.S.
On cell, it was a more in-depth competitors between Threads and X, with the Meta-owned social community seeing 15.3 million U.S. every day energetic customers on iOS and Android in contrast with 22.9 million for X. (Bluesky had a a lot smaller exhibiting, with simply 1.1 million U.S. every day actives on cell, the agency’s date reveals.)
Bluesky’s long-term potential, in the meantime, could have much less to do with surges of recent customers who are available in protest of one other community’s insurance policies and extra with its funding in a broader open social ecosystem. Those that go to Bluesky just because it’s not X could not keep on the app if it doesn’t instantly meet their wants, they usually could return to X or transfer to Threads as a substitute.
Those that go to Bluesky due to the know-how it’s constructing could also be extra more likely to stay to see what it’s in a position to create over time.
Formally, Threads has 350 million month-to-month energetic customers, per Meta’s newest earnings report. X, a personal firm, is not required to share metrics publicly. Musk final yr claimed that X has 600 million month-to-month energetic customers, nonetheless.
