TikTok is getting ready an replace to its Group Tips, which dictate the principles for collaborating on the social video platform in addition to what requirements the corporate makes use of to find out the movies that make it onto its For You Feed. Whereas the replace largely rewrites the unique textual content for simplicity’s sake, there are just a few objects that bounce out within the new revision — notably how TikTok prioritizes its market, how deeply it personalizes the expertise per person, and a small change to the kind of AI-generated content material that’s permitted.
Immediately, social media firms need to adjust to a spread of laws globally, just like the U.Okay.’s On-line Security Act (OSA), the EU’s Digital Providers Act (DSA), and the U.S.’s TAKE IT DOWN Act, which partially, has led to coverage revisions on some platforms, as with yesterday’s replace to Bluesky.
TikTok’s modifications, which go reside on September 13, 2025, should not as substantial, because it seems the corporate was usually simply rewriting textual content for readability.
Nevertheless, one part that noticed a number of additions within the up to date tips covers the guidelines for TikTok LIVE creators.
The corporate warns creators they’re liable for something that occurs on their reside session, even when it includes third-party instruments, like real-time translation or voice-to-text instruments to learn out viewers’ feedback. TikTok advises creators to watch these instruments to verify they’re not violating the principles by these third-party companies.
One other notable addition to this part introduces new tips for business content material.
TikTok stresses that business content material have to be disclosed. It additionally instantly states that it’ll scale back the visibility of content material that directs customers to “buy merchandise off-platform in markets the place TikTok Store is on the market.”
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The corporate additionally says it’s customizing customers’ search outcomes.
Whereas the prior model of the rules stated TikTok supplied “search recommendations” that have been related to the person, the brand new tips say each “search outcomes and proposals could look totally different for everybody.” The rules clarify that TikTok makes use of data like your previous searches and what you’ve watched to make the search outcomes extra related.
The up to date guidelines reveal that feedback are personalised, too.
TikTok says feedback are being sorted primarily based on alerts like previous replies, likes, and stories. Once more, this implies the remark part will look totally different from person to person.
The part on AI content material has not modified dramatically, although the language right here has grow to be much less verbose in elements when describing what kind of deepfake content material will not be allowed. TikTok beforehand banned content material that “shares or reveals faux authoritative sources or disaster occasions, or falsely reveals public figures in sure contexts,” it stated. “This consists of being bullied, making an endorsement, or being endorsed.”
That’s now been changed with language that claims TikTok doesn’t enable content material “that’s deceptive about issues of public significance or dangerous to people.”
It’s attention-grabbing to notice he language referencing AI endorsements was eliminated. (Maybe, TikTok is paving the way in which for celebrity-approved, AI-generated endorsements?)
In some circumstances, the language within the tips has been simplified, comparable to within the case of the For You Feed (FYF) Eligibility Requirements part, which not has an extended record of what’s thought of FYF ineligible content material. As a substitute, particulars concerning the ineligible content material are unfold all through the various totally different sections of the up to date Group Tips, which makes it much less useful to reference because it’s not multi function place.
It’s additionally value noting that TikTok modified the language explaining the rationale why it engages in content material moderation.
Earlier than, the corporate stated the method saved the platform “protected, reliable, and vibrant.” Now, it describes content material moderation as serving to TikTok be a “protected, enjoyable, and artistic place for everybody.”
It appears “reliable” obtained the ax. Uh-oh.
