Right here’s how the story started.
Accepted: Chart child in workplace @ Tue Mar 5, 2024 12pm – 1pm (EST) (Michael Batnick)
He was “Chart Child” from the bounce. I’ll circle again to him in a minute.
There aren’t quite a lot of gaps in an advisor’s tech stack. One may argue that the trade has the alternative downside. There are too many selections.
Final summer season, we took a have a look at the evolution of Michael Kitces’s well-known FinTech Options Map. From 2018 to right this moment, we have now seven new classes and 352 new firms. 352!!
I’ve opinions on how we received an overabundance of wealth tech firms, however I’ll save that for one more time.
At the moment, I need to focus on why we threw our hats into the ring and began the 353rd new wealth tech firm. 🤣
Exhibit A will exist within the prime proper quadrant of this chart in both the consumer engagement/enterprise improvement universe.
I constructed our first potential consumer communication deck in 2013. Over time, it snowballed right into a little bit of a Frankenstein undertaking. Positive, we had our emblem on each chart, however every slide was completely different. A chart from Dimensional, one other one from JPM, and others copied and pasted from our blogs. It was a large number.
Yearly, updating and sustaining the 100+ slides was a giant undertaking. Typically, our favourite visuals from different firms get orphaned. You possibly can’t present a consumer a chart that hasn’t been up to date in 4 years.
The deck that you just stroll a prospect by is important to the gross sales course of. What you present them is arguably extra vital than what you inform them. When anyone walks you thru a presentation, wanting and listening concurrently is not possible. In that state of affairs, our eyes dominate our ears. Your phrases may be on the extent of Charles Dickens, but when the visuals appear to be Jackson Pollock, your message will fall on deaf ears.
Final 12 months, we went by a routine audit with our regulator. When the advertising and marketing deck was accepted and got here again to me, I scrolled by it and mentioned, “Okay. It’s time to up our sport.” What I noticed was not reflective of a severe group. It was time to roll up our sleeves and construct one thing that regarded extra skilled.
That very same week, I child you not, I received this electronic mail.
Wow, cool electronic mail, I believed. After which I opened the PDF. It was 13 slides. Each is formatted like the 2 beneath.
We introduced Matt in instantly to construct our new advertising and marketing deck—all 100+ slides of it. After which an thought was born. If we couldn’t make a world-class advertising and marketing deck, how would the typical RIA do it? It’s important to perceive that the majority advisors aren’t essentially markets individuals. They usually’re undoubtedly not Excel and PowerPoint individuals.
Matt spoke with dozens of potential founding CTOs, and had been fortunate sufficient to satisfy Eric Diviney. Then we would have liked to discover a product designer. Matt occurred to go to school with Aram Festekjian. And a dream group was born. They spent the final six months, mornings, nights, and weekends, constructing Exhibit A.
The platform is tremendous easy. We constructed over 100 charts which might be up to date each single day. You add your headshot. Drag your emblem after which have the charts formatted to your explicit hex codes. Lastly, add no matter compliance language your agency requires. It’s that straightforward.
Right here is Matt and I unveiling Exhibit A to the world. The entire group crushed the project.
In case you’d wish to study extra, hit the hyperlink. We’re standing by to reply any questions you may need.
