#GivingTuesday is quick approaching—are you ready with a strategic social media plan that maximizes your attain and donor engagement?
Use the subsequent few weeks to organize quite a lot of posts for all of your totally different social media channels together with Fb, Twitter, and Instagram. Give attention to the social media platform the place your supporters are most lively, however don’t neglect the opposite channels. When you’ve got a social media staff, purpose to create distinctive posts for every platform somewhat than recycling the identical content material as a few of your greatest supporters would possibly comply with you all over the place.
To make sure your posts will likely be seen by your supporters, submit about your marketing campaign early and sometimes.. Listed here are some concepts of when and what to submit on social media for #GivingTuesday.
One Month to Two Weeks Earlier than #GivingTuesday
Beginning a month to 2 weeks earlier than #GivingTuesday, prime your donors in your marketing campaign by sharing a save-the-date or countdown.
That is additionally a good time to coach your supporters about this world day of giving and why their participation and donations are so essential to your group. You can too start sharing a few of the targets your group hopes to perform. Don’t overlook to incorporate donation influence metrics to assist supporters visualize how their cash will likely be used.
Save-the-Date Posts
📅 Mark Your Calendars!
We’re gearing up for #GivingTuesday on [Date]! Your donations will assist us [specific impact: e.g., provide school supplies for 200 children in need]. Be part of us in making a distinction!
We’re excited to share our #GivingTuesday purpose: $50,000 to fund [specific program or cause]. Your generosity could make an enormous distinction—simply $25 offers [specific impact, e.g., meals for a family for a week]. 🙌
Each greenback counts. Assist us attain our purpose!
Thanksgiving Day
Schedule some posts on Thanksgiving to share what your group, workers, and beneficiaries are grateful for this 12 months. Use these posts as a part of your storytelling to inspire your supporters to donate on the large day.
Share photographs and movies for extra compelling posts. Don’t fear an excessive amount of about having high-quality gear or edited movies; what issues most is ensuring supporters hear your story and start connecting together with your trigger.
Gratitude Publish
This Thanksgiving, we’re grateful for YOU, our supporters. Because of your contributions, we’ve [impact achieved this year, e.g., served 5,000 meals, supported 300 families, etc.].
Be part of us in giving again this #GivingTuesday as we proceed to create change collectively. 🧡 #Grateful #GivingTuesday2024
Storytelling Publish
Meet [Beneficiary Name]. This 12 months, your help helped [describe the impact on individual/family].
“Because of [Organization Name], my household has [share personal success story].”
This #GivingTuesday, let’s do extra collectively.
#Grateful #Gratitude #GivingTuesday
The Day Earlier than
Remind your supporters and followers that #GivingTuesday is tomorrow. When you’ve got an identical reward, use this chance to tell your supporters that donations go twice as far.
That is additionally a good time to make a “gentle ask” and permit for early donations. Introduce your branded hashtag and text-to-donate key phrase so supporters may have that on the high of their minds the next day.
Let your supporters know when to search for your first e-mail or what time you intend to go dwell if you’ll present updates utilizing Fb Stay or Instagram Stay. Lastly, ship them a branded “I’m supporting” signal template they will edit, print, take an image with, and share with their social community.
Final Reminder and Matching Reward Publish
🚨 Tomorrow’s the large day! 🚨
Your help on #GivingTuesday will likely be DOUBLED because of a beneficiant matching reward from [Matching Donor Name]. Your $50 turns into $100 to [specific impact].
Let’s make twice the influence!
#GivingTuesday
Mushy Ask and Early Donation Publish
#GivingTuesday is sort of right here! Can’t wait? You don’t need to—make your reward early and begin the motion! 📲 Textual content “[Keyword]” to [Number] or go to [Link].
We will’t wait to rejoice tomorrow with you—thanks in your generosity!
#GivingTuesday #SupportOurMission
The Day Of
You’ll be able to’t over-post on #GivingTuesday, as about one out of 5 posts are usually seen in a possible donor’s feed. At a minimal, share:
Proceed to inform your story and supply details about your marketing campaign all through the day. Your supporters should really feel emotionally related to your group to be compelled to provide. #GivingTuesday is a high-volume day of posts from nonprofits so be certain your posts stand out from the gang in a roundabout way. Maybe that’s with a enjoyable GIF, video, or some other fast storytelling medium you’ve got entry to.
In case your #GivingTuesday marketing campaign entails ambassadors or peer-to-peer fundraisers, reposting their content material is one other glorious method to improve the variety of posts you’re sharing and might create a extra private narrative to push extra supporters to provide.
Morning Publish
🎉 #GivingTuesday is right here! 🎉
Help [Organization Name] by donating now—your reward will assist us [specific impact, e.g., provide clean water to 500 families].Donate right here: [Link]
Textual content “[Keyword]” to [Number] 📲Let’s make right this moment rely! 💪
#GiveBack
Noon Progress Replace
We’re midway by way of #GivingTuesday, and due to YOU, we’ve already raised [Amount]! Can we attain [Next Goal]? 💙
There’s nonetheless time to make a distinction—each donation issues. Donate right here: [Link]
#GivingTuesday
Final Likelihood Publish
⏰ Time’s operating out! ⏰
It’s your final likelihood to hitch us for #GivingTuesday and make an influence. Your reward helps [specific impact: e.g., provide emergency shelter for families in crisis].
Donate earlier than midnight: [Link]
#LastChance #GivingTuesday #SupportOurMission #MakeADifference #DonateNow
Watch Giving Tuesday Recreation Plan: Strategic Advertising and marketing for Nonprofits.
This session offers important methods to craft a successful sport plan for the 12 months’s greatest giving day. You’ll learn to set clear targets, create compelling messages, leverage social media, and deeply have interaction your donor base.
After #GivingTuesday
The day after, don’t decelerate fairly but!. Share your remaining progress replace towards your #GivingTuesday fundraising purpose. In case your donation web page had a progress bar, you should utilize this to encourage extra donations and start transitioning to your year-end giving messaging. Publish each a normal thanks to all of your donors and supporters, in addition to a selected submit for donors who’ve given you permission to tag or shout them out on social media.
Ultimate Replace Publish
What an unimaginable #GivingTuesday!
Because of YOU, we raised [Total Amount Raised], which is able to assist [impact of donations]! However we’re not finished but—assist us end sturdy by donating right here: [Link].
Collectively, we’re altering lives!
#ThankYou
Thank You Publish
An enormous THANK YOU to everybody who supported us on #GivingTuesday! 💙 You helped us increase [Total Amount] to [specific impact]. Collectively, we’re making an actual distinction!
As a world day of giving, #GivingTuesday could be overwhelming for some nonprofits. There could be a number of competitors for consideration, particularly from different nonprofits in your neighborhood and worldwide. Because of this it’s so essential to submit typically and create partaking content material that tells your group’s story. Give attention to private tales and encourage your most devoted supporters to share on their private pages.
On the lookout for extra? Take a look at our toolkit for inspiration, templates, and extra that will help you discover success on #GivingTuesday.
Marketing campaign Examples
Over the Rainbow (OTR) Housing
OTR Housing had been collaborating in #GivingTuesday and sending an annual enchantment letter for years. It was reasonably profitable, but it surely lacked the spirit of OTR Housing. Their staff was trying to stretch their creativity, actually encourage giving, and host a marketing campaign that was more true to the OTR Housing neighborhood and mission.
The OTR Kindness Tag Vacation Fund raised double in its first 12 months in comparison with its earlier Giving Tuesday and end-of-year campaigns. It is rather lively on social media, sharing donors’ posts, thanking sponsors, and sharing the influence a donation can have on its mission.
Past Starvation
Past Starvation began planning its #GivingTuesday marketing campaign early in October! The group’s social media shared a countdown, influence metrics, its beneficiant $15,000 match, and a few of public sale objects that had been a income enhancer for its #GivingTuesday marketing campaign.
Its planning paid off, and Past Starvation raised an unimaginable $98,673. The staff didn’t cease on the day both, thanking donors by way of textual content and social media instantly after the day wrapped up.
Our purpose at GiveSmart is to assist nonprofit organizations create and handle profitable digital fundraising campaigns, increase extra money, and retain donors longer. Request a free demo with certainly one of our fundraising specialists to be taught, step-by-step, how GiveSmart can merely assist arrange your campaigns whereas reworking your outcomes.
