This text is a part of our Digital Abilities sequence 💡
Each submit is full of skilled suggestions, time-saving ways, and finest practices that can assist you elevate more cash, sooner.
‣ Levelling Up Your Social Media Advertising
‣ Utilizing Al to Make Your Fundraising Simpler
‣ How you can Elevate Extra Cash with Each Electronic mail
‣ How you can Create a Digital Fundraising Technique (feat. Zoe Amar)
Feeling the strain to get digital fundraising proper? You’re not alone.
Based on the 2025 Charity Digital Abilities Report, 60% of UK charities say they’re struggling to make progress with digital fundraising. And it’s the identical issues repeatedly holding them again: tight budgets, little time, and never sufficient cash to develop the crew’s abilities.
However in 2025, a digital technique isn’t a nice-to-have. It’s important!
On this submit, digital strategist and report co-author Zoe Amar shares why a technique issues and methods to construct one which will get your charity on top of things, quick.
Final likelihood to use! Develop your digital fundraising abilities (and your confidence) with the Digital Studying Grant. 250 spots, absolutely funded by JustGiving. Apply now: functions shut Friday.
Zoe Amar: what the information says and what to do subsequent
Perception from Zoe Amar, digital strategist & co-author of the Charity Digital Abilities Report:
The 2025 Charity Digital Abilities Report confirmed us that 44% of charities have a digital technique in place, which has declined from 50% final 12 months. That’s worrying.
Nevertheless, simply over a 3rd (34%) of charities are advancing with digital. And encouragingly, nearly two-thirds of charities (63%) have progressed with digital this 12 months.
While that’s down from the 76% who had progressed final 12 months, any progress within the present local weather of squeezed funds and adjustments in donor behaviour are a hard-won victory.
What the report is telling us right here is that in relation to technique not all charities are equal, and that’s a niche that we wish to shut. Everybody ought to have the instruments to develop a technique, with a transparent imaginative and prescient of the place digital goes to take you and methods to get there.
How you can develop a digital technique
As your strategic ambitions evolve, they’re prone to want upskilling. Right here’s methods to create a technique that places you forward now and acts as a roadmap for the longer term.
1. Discuss to your supporters
Start by speaking to your donors and different supporters. What do they want from charities like yours? Which different causes are they supporting on-line? How are they utilizing digital channels and the way may these behaviours be altering?
2. Overview how your channels are performing
Reviewing your personal efficiency, in addition to related charities’ digital channels. Each will present the information and perception you’ll want to transfer ahead.
3. Map out your crew’s abilities
Lastly, no technique growth course of is full with out mapping the digital abilities of your crew. You might want to know what their capabilities are, or they won’t be able to ship the technique.
“A superb digital technique is at all times greater than a plan. It’s your map for navigating the trail forward.”
It helps you ship what you’ve dedicated to, informs decision-making at every step of delivering the technique, and helps deal with new alternatives that may come your approach.
For instance, throughout the subsequent month you’re prone to see no less than one new thrilling approach to make use of AI to assist your digital fundraising…do you’ve the proper technique to take advantage of its potential?
Learn our report: https://charitydigitalskills.co.uk/
Final likelihood to spice up your fundraising abilities – without spending a dime!
Time’s working out to use for the Digital Studying Grant. If chosen, you’ll get skilled help to develop your confidence and run stronger campaigns in 2026!
What’s included:
- 1:1 teaching in digital fundraising and technique growth
- Reside workshops to resolve actual challenges you’re going through at work
- Unique networking alternatives together with your friends
- On-demand programs you possibly can dip into at your personal tempo
Only some days left… Apply now and set your self up for fulfillment!
DIGITAL LEARNING GRANT
Functions shut 12 Sept @ 5pm
Get the abilities, confidence, and training you want going into 2026.
Programme begins in January 2026.
